WSQ Advanced Search Engine Optimisation (SEO) Course
Master Advanced SEO Strategies With Real-World Insights To Take Your SEO Skills to the Next Level
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Achieving high search engine rankings is crucial for driving website traffic and reaching your target audience effectively. As a seasoned digital marketer, it’s important to keep yourself skilled with advanced SEO skills and techniques to stay ahead.
The 2-Day WSQ Advanced Search Engine Optimisation (SEO) course is designed to provide you with a comprehensive understanding of the technical and analytical aspects of SEO. Go in-depth into advanced techniques and tools used to increase website traffic and improve search engine rankings.
From keyword research and analysis to utilising advanced SEO tools for website audits, you’ll gain the skills needed to develop actionable strategies for optimising your online presence. By the end of this advanced SEO training course, you’ll be equipped with the knowledge and practical experience to implement advanced SEO strategies effectively.
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Learning Outcomes
Upon completion of this course, trainees should be to:
- Differentiate the different channels in an integrated marketing communication.
- Organise appropriate IM channels to meet marketing objectives.
- Construct persona to be used for audience targeting.
- Use data to craft SEO work from SEM & SMM.
- Organise content and media to meet business goals.
- Describe the Google search algorithm and the various updates, including explaining how the different types of SEO work in an integrated marketing plan.
- Conduct detailed technical SEO audits, including interpreting the impact of a technical audit for SEO.
- Create high-quality content using E-A-T content for search engines and use internal linking to improve SERP ranking.
- Analyse link-building opportunities and acquire links to a designated website, including utilising search operators to locate specific link targets.
- Prepare an optimisation strategy and setup GA4 performance tracking to track SEO KPIs.
- Evaluate the impact of emerging trends and technology on integrated marketing.
Who Should Attend
This course is suitable for individuals in both client-side and agency-side marketing roles, web developers, business owners and any individual who wants to enhance their proficiency in handling in-house or outsourced SEO projects, and acquire practitioner-level SEO expertise.
While not compulsory, it is highly recommended that you enrol for the WSQ Search Engine Optimisation (SEO) Course before signing up for this course.
Prerequisites
To enrol in this advanced SEO training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Before enrolling in this advanced program, participants should have a solid grasp of how search engines function or have previously completed our WSQ Search Engine Optimization course.
Instructional Methods
- Lecture
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing
Course Code: TGS-2023020908
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Search Engine Optimisation (SEO)
Module 1: Integrated Marketing
- Introduction to Integrated Marking
- Promotion Mix
- Integrated marketing planning
- Digital media & channels
- Building a buyer Persona for your Channels
- Buyer Decision Journey
- Keywords and buying intend
Module 2: Integrated Marketing Content
- Content Type
- Content Format
- POEM: Paid, Owned, Earned Media
- Measuring POEM
Module 3: Search Engine Result Page – SERP
- Google Hummingbird Algorithm
- Google Algorithm Updates
- Google SERP trends
- Local SEO
- International SEO
- Mobile SEO (speed and core vitals)
- Video SEO
Module 4: Technical SEO Audit
- Why SEO audit
- Technical Audit
- Content Audit
- Link Profile Audit
- Google Search Console
- Non-index in GSC
- Core Web Vitals
Module 5: Content Optimisation Strategy
- Search Quality Rater guidelines
- E-A-T content ideas
- E-A-T content topics
- E-A-T content criteria
- E-A-T content internal linking
- Structured Data
Module 6: Link Building Strategy
- Discover Back-linkers with Search Terms
- Discover Back-linkers with Best of Post
- Discover Back-linker with shoulder niche
- Build Power-link Page
- Link Building Outreach Tactic 1: Co-hosting Collab
- Link Building Outreach Tactic 2: Promote & Promote
- Link Building Outreach Tactic 3: Follow & Share
- Link Building Outreach Tactic 4: DFY Reciprocity
Module 7: Managing SEO Campaigns
- Working with internal stakeholders
- Managing external SEO vendors
- Establish measurement plan
- Roadmap for SEO optimisation
Module 8: Emerging Marketing Trends
- Generative AI
- Assisted Search (voice and sight)
- AR & VR marketing
- IoT
Hands-on Project-based Assignment
At the end of the course, the trainees should be able to apply techniques for SEO and utilise the types of SEO strategies that could increase brand awareness.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 02, 03 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 08, 09 Feb 2025 (Sat, Sun), 8.30am - 6.30pm 10, 11 Feb 2025 (Mon, Tue), 8.30am - 6.30pm 06, 07 Mar 2025 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 04, 05 Jul 2024 (Thur, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Advanced Search Engine Optimisation (SEO) Course
Master Advanced SEO Strategies With Real-World Insights To Take Your SEO Skills to the Next Level
Course Fees:
From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy