WSQ Advanced Digital Advertising Course
Master Advanced Digital Advertising Techniques To Create, Manage, and Optimise Campaigns Successfully
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Up to 90%
SkillsFuture Subsidy
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Overview of Course
The 2-day Advanced Digital Advertising course is designed specifically for those who already have a grasp of digital marketing basics and are eager to dive deeper into the advanced world of digital advertising. Explore the expansive landscape of digital advertising, covering essential channels like search engine advertising, social media advertising, programmatic advertising, and video advertising.
In this advanced training course, gain a comprehensive understanding of how to utilise each channel effectively to amplify your brand’s presence and reach your target audience. Our hands-on approach ensures that you not only grasp the theory but also gain practical experience in executing advanced digital advertising strategies across multiple channels.
At the end of this course, you’ll be equipped with the skills and confidence needed to assess campaign performance, craft compelling digital advertising campaigns that strategically align with your brand’s objectives, and effectively manage advertising operations.
Learning Outcomes
Upon completion of this course, trainees should be able to:
- Analyse and interpret complex data sets to develop comprehensive digital advertising strategies that effectively target key audiences across multiple channels and platforms.
- Create compelling and innovative digital advertising content that aligns with brand identity, engages diverse audiences, and leverages multimedia formats, particularly video, to enhance brand storytelling and emotional connection.
- Manage and execute digital advertising campaigns, utilising programmatic advertising tools and social media platforms, while continuously monitoring and optimising campaign performance based on key performance indicators (KPIs).
- Navigate and comply with evolving digital advertising regulations and ethical standards, ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Who Should Attend
This course is suitable for digital marketing experts, advertising managers, marketing professionals, advertising agency specialists, entrepreneurs, business proprietors, budding digital advertising practitioners, and individuals responsible for planning and managing advertising campaigns.
Prerequisites
To enrol in this advanced digital advertising training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
It is recommended that you have a basic grasp of digital advertising or have previously completed our WSQ Digital Advertising course.
Instructional Methods
- Lecture
- Class Discussions
- Quiz
Certification
Upon successful completion of the WSQ Advanced Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5004-1.1 Media Strategy Development
Course Code: TGS-2023020909
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Digital Advertising
Module 1: Strategic Planning and Analysis
- Data-Driven Strategies
- Multi-Channel and Cross-Platform Advertising
- Search Engine Marketing (SEM) and Optimisation (SEO)
- Customer Journey Mapping
- Global Advertising and Cultural Considerations
- Emerging Technologies and Trends
Module 2: Creative and Brand Development
- Brand Building in the Digital Age
- Personalisation and Dynamic Content
- Creative Development and Design Thinking
- Video Advertising
Module 3: Operational Management and Execution
- Programmatic Advertising
- Social Media Advertising
- Managing Digital Advertising Operations
- Measuring and Analysing Campaign Performance
Module 4: Ethical, Legal, and Regulatory Considerations
- Privacy, Ethics, and Regulation
- Organisational Policies for Media Use
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to demonstrate proficiency in developing an advanced digital advertising strategy, covering all aspects from strategic planning and analysis to ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Specialist Diploma in Digital Marketing programme.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 11, 12 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 13, 14 Jan 2025 (Mon, Tue), 8.30am - 6.30pm 13, 14 Feb 2025 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Advanced Digital Advertising Course
Master Advanced Digital Advertising Techniques To Create, Manage, and Optimise Campaigns Successfully
Up to 90% SkillsFuture Subsidy. Enrol today.