This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
At the end of this course, you should be able to:
You will be learning the following:
S$1067.04 per participant (Inc. 8% GST)
SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
SDF Subsidy for Company Sponsored Individuals: WSQ Courses.
Applicants may use SkillsFuture Credit for this course
Absentees will be charged the full course fee.
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.