ASK Training

Course Description

This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.

 

Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.

Course Objectives

At the end of this course, you should be able to:

Recognize the key features that make up an online and offline marketing mix

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and_or project KPIs

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re engagement and conversion

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Recognize the key features that make up an online and offline marketing mix

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and_or project KPIs

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re engagement and conversion

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Course Outline

You will be learning the following:

  • Concept of digital marketing
  • Function of digital advertising
  • Creating SMART marketing goals
  • Online and Offline advertising
  • Digital advertising platforms
  • Types of digital ads
  • Identify, align, and prioritize goals
  • KPI measuring plan
  • Developing a media buying plan
  • Formulating an ad spend budget
  • Deciding on campaign goals
  • Facebook account structure
  • Types of campaign
  • Audience targeting
  • Facebook Ad metrics
  • Importance of UTM tracking
  • Creating buyer personas
  • Mapping buying journeys
  • Developing a communication plan
  • Mapping out digital touchpoints
  • Creating assets for digital touchpoints
  • Landing page: the last critical mile
  • Ad structure and budget
  • Devising bid strategy
  • Selecting ad groups and finding keywords
  • Types of Extension
  • Google Ad Metrics
  • Analyzing a Google Ads report
  • Analyzing a Facebook campaign report 
  • Analyzing multi-channel report for optimization 
  • Tracking and integrating offline campaigns

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMay-21Jun-21Jul- 21Aug-21Sep-21Oct-21Nov-21Dec-21
(18 Hrs) WSQ – Digital AdvertisingTGS-2020503665JTC Summit-17-18-05-06-
TGS-2020503665Mountbatten Square06-07-01-02-16-17
TGS-2020513834
Home Based Learning20-2103-0422-23
24-25
19-2002-03

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

Our Corporate Partners

What Our Students Say

COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

Browse Courses

Learning Paths

Master Microsoft Office

Master Microsoft Office

Become a Web Designer

Become a Web Designer

Become a Digital Marketer

Become a Digital Marketer

Become a Video Producer

Become a Video Producer