Course Description

This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.

Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.

Course Objectives

At the end of this course, you should be able to:

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Course Outline

You will be learning the following:

Introduction To Digital Advertising

Formulating Your Digital Advertising Strategy

Identify, align, and prioritize goals
KPI measuring plan
Developing a media buying plan
Formulating an ad spend budget

Creating Your FB Retargeting Ad

Understanding Your Customer Journey

Creating Your Google Search Ad

Ad structure and budget
Devising bid strategy
Selecting ad groups and finding keywords
Types of Extension
Google Ad Metrics

Develop a Tracking and Optimization Plan

Analyzing a Google Ads report
Analyzing a Facebook campaign report
Analyzing multi-channel report for optimization
Tracking and integrating offline campaigns

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Course Fees And Grants

S$1067.04 per participant (Inc. 8% GST)

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

Click here for more details on WSQ Funding.

Click here for UTAP Fundings

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

Course	Code	Venue	May-23	Jun-23	Jul-23	Aug-23	Sep-23	Oct-23	Nov-23	Dec-23
(18 Hrs) WSQ – Digital Advertising	TGS-2020503665	JTC Summit	-	22-23	-	07-08	-	09-10	-	04-05
(18 Hrs) WSQ – Digital Advertising	TGS-2020503665	Mountbatten Square	04-05	-	03-04	-	04-05	-	02-03	-

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM

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I attended a course with @ASK Training “Three Kingdoms' Leaderships In Today's context”. It's very interesting to learn about the past different leadership styles which are still applicable to Today's context. The focus on the different leadership qualities on the characters are useful and can be applied to my job. The trainer is also very knowledgeable in this topic.

This is the first time I attended home-based learning using zoom. Ms Zenn was attentive to my needs throughout those 2 days, making sure that I can see what the trainer was writing on the whiteboard and that I could hear the trainer clearly. When the instability of the hotel Wi-Fi led to connectivity issues throughout the course, Ms Zenn went the extra mile by using hotspot to stabilise the connections instead. Trainer, Kwan Liang was also attentive to my needs, making sure that I understood the topics. Even though I was the only participant doing home-based learning, they didn't let me feel that I'm being left out. I want to say a big thank you to ASK Training.

I attended this 2-day content marketing class over zoom, so it is hard enough to keep the lecture interesting, let alone the attention span of adults who have not studied in a long time. To my surprise, the class was engaging and fun with lots of activities to make you think on your toes and gives you great ideas for your own business. Highly recommended.

I have attended numerous training and seminars. I must say that @ASK Training is one of the few which really impressed me. Recently attended 2 ICDL courses with them. It’s team shows strong dedication towards bringing quality training and services to its learners. Quick response from admin staff and an exceptional trainer who went the extra mile to give me additional exercises & coaching in areas which I required further clarifications, all beyond the training hours. It is rare to find such a kind, patient, and passionate trainer.

I attended a full day leadership workshop based on the romance of the three-kingdom, on how we could apply the leadership style of each character in today’s context. I was impressed by how the trainer, Anson, was able to impart his deep understanding of the story to us in English. I highly recommend this course to all English speaking business leaders. This is the only chance to catch a glimpse of the story fully translated and spoken live in front of you. I’d say that ASK Training is not a conventional training company, but one who is innovative and genuinely wanting to impart knowledge.

Bridging Big Data Analytics using Power BI

COURSE FEES AND GRANTS

S$1067.04 per participant (Inc. 8% GST)

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

Click here for more details on WSQ Funding.

Click here for UTAP Fundings

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM

(18 Hrs) WSQ – Digital Advertising

Course Description

Course Objectives

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Recognize the key features that make up an online and offline marketing mix

Determine the appropriate engagement media and channels for your target audiences

Design and manage a media plan to achieve organizational and/or project KPIs

Tactically execute a Google search ad to drive traffic to a landing page

Tactically execute a FB retargeting ad for re-engagement and conversion

Use attribution modelling to identify how different channels assist in conversion to optimize your ad spend

Course Outline

Course Fees And Grants

Course Schedule

Registration

Our Corporate Partners

What Our Students Say

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