WSQ Generative AI for Digital Marketing
Unlock marketing innovation with our SkillsFuture funded AI course: master GenAI tools, craft data-driven campaigns, personalise customer journeys, and elevate strategic decisions for impact in today’s digital landscape.
Course Description
Advance your digital marketing skills with this practical, hands-on AI course tailored for working professionals ready to embrace the power of Generative AI (GenAI). Whether you work in marketing, branding, or AI content creation, this course equips you with the tools, skills, and knowledge to design innovative, data-driven campaigns using GenAI tools — a true AI training experience for marketers.
The course begins with “Introduction to GenAI in Digital Marketing,” where you’ll explore how GenAI is reshaping the industry, enhancing content production, personalising AI customer engagement, and driving strategic decisions within an overall AI strategy course framework. You’ll gain a solid foundation in the evolution of GenAI and its current applications in the marketing AI space.
Next, in “Creative Idea Generation with GenAI,” you’ll use AI tools to brainstorm, visualise, and refine impactful AI marketing concepts while assessing their commercial potential and audience appeal. In “Translating Ideas into Workable GenAI-Driven Concepts,” you’ll learn how to develop and optimise campaigns through A/B testing, turning creative ideas into practical marketing strategies within a cohesive GenAI course structure.
The final unit, “Analysing Factors Influencing GenAI-Driven Design Solutions,” focuses on measuring campaign effectiveness, interpreting audience responses, and applying ethical AI considerations, all while continuously measuring campaign effectiveness.
Throughout the course, you’ll work with a suite of AI tools including:
- Text: ChatGPT, Copilot, Gemini
- Images: DALL·E, Microsoft Designer, Meta.ai, Canva
- Video: Veed.io, Google Veo
- Audio: Google NotebookLM
You’ll gain practical skills you can immediately apply in your workplace. By course end, you’ll be ready to lead GenAI-driven innovation in your marketing efforts.
Prerequisites
Course Objectives
Upon completion of this course, trainees should be to:
- Review the role of GenAI in digital marketing and how fundamental design principles apply to GenAI-driven marketing solutions.
- Apply appropriate techniques to generate creative ideas using GenAI tools.
- Develop design concepts that leverage GenAI, including evaluating their commercial potential.
- Utilise GenAI to translate creative ideas into practical marketing concepts and develop variations for effective testing and personalisation.
- Conduct an analysis and evaluation of the GenAI-driven design solutions considering ethical aspects and audience interactions.
Course Outline
Introduction to GenAI in Digital Marketing
- Overview of GenAI and its Applications in Marketing
- Fundamental Design Principles in the Context of GenAI
Creative Idea Generation with GenAI
- Techniques for Generating Creative Ideas with GenAI
- Developing Design Concepts with GenAI
- Evaluating GenAI-Driven Concepts for Commercial Potential
Translating Ideas into Workable GenAI-Driven Concepts
- Using GenAI to Translate Creative Ideas into Workable Concepts
- Developing Variations of Marketing Concepts with GenAI for Split Testing
- Creating Personalised Marketing Concepts for Specific Target Audiences with GenAI
Analysing Factors Influencing GenAI-Driven Design Solutions
- Understanding Factors Relating to Audience Interactions and Responses, including Ethical Considerations
- Using GenAI for Analysis and Comparison of Design Concepts
- Evaluating the Effectiveness and Ethical Implications of Personalised Marketing Strategies
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$988 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$582.92 (after SSG 50% Funding) For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
You may use U-tap to defray 50% of the unfunded course fee, capped at $250/year. NTUC members aged 40 and above can enjoy higher funding support up to $500/year for courses attended between 01 April 2022 to 31 March 2023. Head to our UTAP Funding page for more information.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
WSQ Generative AI for Digital Marketing Course
Course Duration:
2 Days (9.00am – 6.00pm)
Course Fee Details:
$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy
SkillsFuture Credits, PSEA & UTAP claimable
Course Schedule
| Course | Duration | Months | Available Date(s) | Venue | Remarks | ||||
|---|---|---|---|---|---|---|---|---|---|
| WSQ Generative AI for Digital Marketing TGS-2024046361 | 2 Days (9:00am - 6:00pm) | August 2025 | 04-05 | Mountbatten Square | Weekdays | ||||
| 14-15 | Mountbatten Square | Weekdays | |||||||
| 16-17 | International Plaza | Weekends | |||||||
| 16-17 | JTC Summit | Weekends | |||||||
| 21-22 | International Plaza | Weekdays | |||||||
| 23-24 | E-Learning via Zoom | Weekends | |||||||
| 30-31 | JTC Summit | Weekends | |||||||
| September 2025 | 06-07 | E-Learning via Zoom | Weekends | ||||||
| 08-09 | Mountbatten Square | Weekdays | |||||||
| 20-21 | International Plaza | Weekends | |||||||
| 25-26 | JTC Summit | Weekdays | |||||||
| October 2025 | 11-12 | International Plaza | Weekends | ||||||
| 13-14 | International Plaza | Weekdays | |||||||
| 25-26 | Mountbatten Square | Weekends | |||||||
| 30-31 | JTC Summit | Weekdays | |||||||
| November 2025 | 08-09 | JTC Summit | Weekends | ||||||
| 17-18 | Mountbatten Square | Weekdays | |||||||
| 22-23 | E-Learning via Zoom | Weekends | |||||||
| 27-28 | International Plaza | Weekdays | |||||||
| December 2025 | 06-07 | International Plaza | Weekends | ||||||
| 11-12 | Mountbatten Square | Weekdays | |||||||
| 13-14 | Mountbatten Square | Weekends | |||||||
| 29-30 | JTC Summit | Weekdays |
*Please scroll horizontally on mobile device to view more schedule intake
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Have some questions? Contact us.
FAQs
Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us.
How to become an AI marketing specialist?
Start with marketing fundamentals, then build data skills like analytics and basic coding. Learn GenAI tools (ChatGPT, DALL·E, etc.), get certified, and build a portfolio of real projects. Stay updated on tools and trends, join AI communities, and apply your skills to deliver measurable business results. A mix of creative thinking, technical skill, and strategic insight is key.
Can I use AI to do my marketing?
Yes. AI can help create content, personalise campaigns, optimise ads, and automate workflows. Tools like ChatGPT and Canva accelerate production, while predictive models improve targeting. Start with small tasks like A/B testing emails, and scale up as you get comfortable. AI works best as a co-pilot—combine human strategy with machine speed for the best results.
How do I start AI marketing?
Begin by learning core digital marketing concepts—SEO, email, social, and analytics—then explore how AI enhances each. Start small: use ChatGPT for content creation, Canva for AI visuals, or test simple automation tools for email or ads. Take a structured course like @ASK Training’s Generative AI for Digital Marketing to build practical skills. From there, experiment, measure results, and scale what works.