WSQ Advanced Digital Advertising Course

Master Advanced Digital Advertising Techniques To Create, Manage, and Optimise Campaigns Successfully

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Our Clients

Up to 90%
SkillsFuture Subsidy

Overview of Course

The 2-day Advanced Digital Advertising course is designed specifically for those who already have a grasp of digital marketing basics and are eager to dive deeper into the advanced world of digital advertising. Explore the expansive landscape of digital advertising, covering essential channels like search engine advertising, social media advertising, programmatic advertising, and video advertising.

In this advanced training course, gain a comprehensive understanding of how to utilise each channel effectively to amplify your brand’s presence and reach your target audience. Our hands-on approach ensures that you not only grasp the theory but also gain practical experience in executing advanced digital advertising strategies across multiple channels.

At the end of this course, you’ll be equipped with the skills and confidence needed to assess campaign performance, craft compelling digital advertising campaigns that strategically align with your brand’s objectives, and effectively manage advertising operations.

Learning Outcomes

Upon completion of this course, trainees should be able to:

Analyse and interpret complex data sets to develop comprehensive digital advertising strategies that effectively target key audiences across multiple channels and platforms.
Create compelling and innovative digital advertising content that aligns with brand identity, engages diverse audiences, and leverages multimedia formats, particularly video, to enhance brand storytelling and emotional connection.
Manage and execute digital advertising campaigns, utilising programmatic advertising tools and social media platforms, while continuously monitoring and optimising campaign performance based on key performance indicators (KPIs).
Navigate and comply with evolving digital advertising regulations and ethical standards, ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.

Who Should Attend

This course is suitable for digital marketing experts, advertising managers, marketing professionals, advertising agency specialists, entrepreneurs, business proprietors, budding digital advertising practitioners, and individuals responsible for planning and managing advertising campaigns.

Prerequisites

To enrol in this advanced digital advertising training course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

It is recommended that you have a basic grasp of digital advertising or have previously completed our WSQ Digital Advertising course.

Instructional Methods

Lecture
Class Discussions
Quiz

Certification

Upon successful completion of the WSQ Advanced Digital Advertising course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Media Strategy Development under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-PRE-5004-1.1 Media Strategy Development

Course Code: TGS-2023020909
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Digital Advertising

Module 1: Strategic Planning and Analysis

Data-Driven Strategies
Multi-Channel and Cross-Platform Advertising
Search Engine Marketing (SEM) and Optimisation (SEO)
Customer Journey Mapping
Global Advertising and Cultural Considerations
Emerging Technologies and Trends

Module 2: Creative and Brand Development

Brand Building in the Digital Age
Personalisation and Dynamic Content
Creative Development and Design Thinking
Video Advertising

Module 3: Operational Management and Execution

Programmatic Advertising
Social Media Advertising
Managing Digital Advertising Operations
Measuring and Analysing Campaign Performance

Module 4: Ethical, Legal, and Regulatory Considerations

Privacy, Ethics, and Regulation
Organisational Policies for Media Use

Hands-on Project-based Assignment

At the end of the module, the trainees should be able to demonstrate proficiency in developing an advanced digital advertising strategy, covering all aspects from strategic planning and analysis to ensuring all campaigns adhere to privacy laws and ethical guidelines while maintaining consumer trust and brand integrity.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedule:

12, 13 Dec 2024 (Thu, Fri), 8.30am - 6.30pm
11, 12 Jan 2025 (Sat, Sun), 8.30am - 6.30pm
13, 14 Jan 2025 (Mon, Tue), 8.30am - 6.30pm
13, 14 Feb 2025 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

13, 14 Jun 2024 (Thur, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

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