WSQ Advanced Search Engine Optimisation (SEO) Course

Master Advanced SEO Strategies With Real-World Insights To Take Your SEO Skills to the Next Level

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Overview of Course

Achieving high search engine rankings is crucial for driving website traffic and reaching your target audience effectively. As a seasoned digital marketer, it’s important to keep yourself skilled with advanced SEO skills and techniques to stay ahead.

The 2-Day WSQ Advanced Search Engine Optimisation (SEO) course is designed to provide you with a comprehensive understanding of the technical and analytical aspects of SEO. Go in-depth into advanced techniques and tools used to increase website traffic and improve search engine rankings.

From keyword research and analysis to utilising advanced SEO tools for website audits, you’ll gain the skills needed to develop actionable strategies for optimising your online presence. By the end of this advanced SEO training course, you’ll be equipped with the knowledge and practical experience to implement advanced SEO strategies effectively.

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Learning Outcomes

Upon completion of this course, trainees should be to:

Differentiate the different channels in an integrated marketing communication.
Organise appropriate IM channels to meet marketing objectives.
Construct persona to be used for audience targeting.
Use data to craft SEO work from SEM & SMM.
Organise content and media to meet business goals.
Describe the Google search algorithm and the various updates, including explaining how the different types of SEO work in an integrated marketing plan.
Conduct detailed technical SEO audits, including interpreting the impact of a technical audit for SEO.
Create high-quality content using E-A-T content for search engines and use internal linking to improve SERP ranking.
Analyse link-building opportunities and acquire links to a designated website, including utilising search operators to locate specific link targets.
Prepare an optimisation strategy and setup GA4 performance tracking to track SEO KPIs.
Evaluate the impact of emerging trends and technology on integrated marketing.

Who Should Attend

This course is suitable for individuals in both client-side and agency-side marketing roles, web developers, business owners and any individual who wants to enhance their proficiency in handling in-house or outsourced SEO projects, and acquire practitioner-level SEO expertise.

While not compulsory, it is highly recommended that you enrol for the WSQ Search Engine Optimisation (SEO) Course before signing up for this course.

Prerequisites

To enrol in this advanced SEO training course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case- by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Before enrolling in this advanced program, participants should have a solid grasp of how search engines function or have previously completed our WSQ Search Engine Optimization course.

Instructional Methods

Lecture
Live Demonstrations
Hands-on Application

Certification

Upon successful completion of the WSQ Advanced Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5006-1.1 Integrated Marketing

Course Code: TGS-2023020908
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Search Engine Optimisation (SEO)

Module 1: Integrated Marketing

Introduction to Integrated Marking
Promotion Mix
Integrated marketing planning
Digital media & channels
Building a buyer Persona for your Channels
Buyer Decision Journey
Keywords and buying intend

Module 2: Integrated Marketing Content

Content Type
Content Format
POEM: Paid, Owned, Earned Media
Measuring POEM

Module 3: Search Engine Result Page – SERP

Google Hummingbird Algorithm
Google Algorithm Updates
Google SERP trends
Local SEO
International SEO
Mobile SEO (speed and core vitals)
Video SEO

Module 4: Technical SEO Audit

Why SEO audit
Technical Audit
Content Audit
Link Profile Audit
Google Search Console
Non-index in GSC
Core Web Vitals

Module 5: Content Optimisation Strategy

Search Quality Rater guidelines
E-A-T content ideas
E-A-T content topics
E-A-T content criteria
E-A-T content internal linking
Structured Data

Module 6: Link Building Strategy

Discover Back-linkers with Search Terms
Discover Back-linkers with Best of Post
Discover Back-linker with shoulder niche
Build Power-link Page
Link Building Outreach Tactic 1: Co-hosting Collab
Link Building Outreach Tactic 2: Promote & Promote
Link Building Outreach Tactic 3: Follow & Share
Link Building Outreach Tactic 4: DFY Reciprocity

Module 7: Managing SEO Campaigns

Working with internal stakeholders
Managing external SEO vendors
Establish measurement plan
Roadmap for SEO optimisation

Module 8: Emerging Marketing Trends

Generative AI
Assisted Search (voice and sight)
AR & VR marketing
IoT

Hands-on Project-based Assignment

At the end of the course, the trainees should be able to apply techniques for SEO and utilise the types of SEO strategies that could increase brand awareness.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedule:

02, 03 Jan 2025 (Thu, Fri), 8.30am - 6.30pm
08, 09 Feb 2025 (Sat, Sun), 8.30am - 6.30pm
10, 11 Feb 2025 (Mon, Tue), 8.30am - 6.30pm
06, 07 Mar 2025 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

04, 05 Jul 2024 (Thur, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

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