WSQ Advanced Digital Marketing Strategy Course

Master Comprehensive Advanced Digital Marketing Strategies for Business Success

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*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Overview of Course

Building on foundational digital marketing concepts, the 2-day WSQ Advanced Digital Marketing Strategy course focuses on advanced strategies to maximise the impact of your digital marketing campaigns. Explore cutting-edge techniques and hands-on exercises by building on what you already know, then work on real-world case studies and teamwork activities to help you apply these concepts in practical ways.

This course fosters a collaborative learning environment that encourages creative thinking and critical analysis, empowering you to drive tangible business outcomes through digital channels. You’ll learn how to craft strategies that drive results and adapt to changes in the market, all while considering emerging trends and customer needs.

By the end, you’ll have the skills to create effective digital campaigns that make a real difference for your business or organisation.

Learning Outcomes

Upon completion of this course, trainees should be to:

Analyse current and emerging digital marketing trends, technologies, and competitor strategies to identify potential opportunities and threats for the organisation’s product or service.
Develop an integrated digital marketing strategy that effectively combines various channels and tactics, from awareness building to enhancing customer lifetime value, tailored to the organisation’s specific goals and target audience.
Assess the organisation’s current digital marketing capabilities and infrastructure, identifying key areas for improvement and formulating a strategic plan to enhance digital competencies and technological resources.
Create a digital transformation plan for implementation that aligns the organisation’s product or service offerings with market trends and customer preferences, including the internal communications of the marketing strategy.

Who Should Attend

This course is suitable for marketing professionals in senior roles, business owners, SME executives and any individual who is interested in the digital transformation of their organization.

Prerequisites

To enroll in this advanced digital marketing strategy course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. It is recommended that you have a basic grasp of digital marketing or have previously completed our WSQ Digital Marketing Essentials course.

Instructional Methods

Lecture
Class Discussions
Presentations

Certification

Upon successful completion of the WSQ Advanced Digital Marketing Strategy course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5008-1.1 Marketing Strategy

Course Codes: TGS-2023020903
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Advanced Digital Marketing Strategy

Module 1: Understanding and Researching the Digital Landscape

Latest Digital Trends and Marketing Technology
Research on Market and Digital Trends
Audit of Competitor and Consumer Insights

Module 2: Strategy Development and Planning

Digital Strategy Concepts
Advanced Digital Marketing Strategy Development
Individual Digital Marketing Channel Strategies

Module 3: Operational Assessment and Capability Building

Audit of Current Digital and Technology Capabilities
Digital Transformation Plan and Implementation Roadmap
Marketing Automation and Technology Stack Implementation

Module 4: Alignment and Implementation

Alignment of Product/Service Priorities with Digital Transformation
Development of Team Capabilities and Organisational Structure

Hands-on Project-based Assignment

At the end of this course, the trainees should be able to apply advanced digital marketing strategies, from initial research to strategy development, operational assessment, and implementation plans.

Download the course brochure here.

This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Fees and Subsidies

Up to 90% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,017 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$129.16 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$332.56 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	-	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedule:

04, 05 Jan 2025 (Sat, Sun), 8.30am - 6.30pm
06, 07 Jan 2025 (Mon, Tue), 8.30am - 6.30pm
06, 07 Feb 2025 (Thu, Fri), 8.30am - 6.30pm

(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
2 Days (8.30am - 6.30pm)

Course Schedules:

(Click on the course dates above to register online)

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Have some questions? Contact us.