WSQ Advanced Digital Content Marketing Course
Master Advanced Content Marketing Strategies To Start Conversations and Drive Action
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Over 90% of marketers consider content marketing to be an essential component of their overall marketing strategy. It’s also essential to sharpen your skills in content creation and distribution to stand out in today’s crowded digital landscape.
This 2-Day WSQ Advanced Digital Content Marketing course is perfect for experienced digital marketers looking to level up their skills in creating captivating content marketing strategies for online platforms. Dive into advanced topics like content strategy, creation, distribution, and optimisation, learning how to tailor your content for different digital channels.
Plus, you’ll learn how to use data to fine-tune your content marketing efforts for even better outcomes. By the end of this, you’ll emerge as an expert in data-driven decision-making, ensuring your content marketing efforts drive results and align with your business objectives.
Learning Outcomes
Upon completion of this course, trainees should be able to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Who Should Attend
This course is suitable for marketing professionals, copywriters, brand advocates, business development experts, public relations and communications specialists, senior management, entrepreneurs, and anyone interested in comprehending how content marketing can drive business growth.
Prerequisites
To enrol in this advanced content marketing course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions
- Hands-on Application
Certification
Upon successful completion of the WSQ Advanced Digital Content Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Content Strategy under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5004-1.1 Content Strategy
Course Code: TGS-2023020905
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Advanced Digital Content Marketing
Module 1: Advanced Digital Content Marketing
- The Main Essence of Digital Content Marketing
- Strategic Content Planning
- Your Buyer
Module 2: Content Development and Management
- Your Content Portfolio
- Written Content
- Graphical Content
- Video Content
- Legal and Ethical Considerations for Content
Module 3: Distribution and Promotion in Digital Content Marketing
- Advanced SEO Techniques for Digital Content
- Omni-Channel Content Distribution
- Content Syndication and Guest Posting
- Leveraging Social Media
- Email Marketing Automation
- Influencer and Affiliate Marketing
Module 4: Performance Analysis and Optimisation in Digital Content Marketing
- Advanced Analytics in Digital Content Marketing
- Conversion Rate Optimisation (CRO) for Digital Content
- ROI Measurement in Digital Content Marketing
- AI and Machine Learning in Content Analysis and Personalisation
- Marketing & Market Trends
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to create a content portfolio that aligns with the digital content marketing strategy.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,017 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$129.16 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$332.56 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$129.16 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$332.56 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Specialist Diploma in Digital Marketing programme.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedule: 25, 26 Jan 2025 (Sat, Sun), 8.30am - 6.30pm 03, 04 Feb 2025 (Mon, Tue), 8.30am - 6.30pm 27, 28 Feb 2025 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
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Have some questions? Contact us.
WSQ Advanced Digital Content Marketing Course
Master Advanced Content Marketing Strategies To Start Conversations and Drive Action
Course Fees:
From S$129.16 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy