Crisis Management and Communication

Nett Course Fee

Course Description

We all know the consequences of mishandling a crisis can range from a relatively minor one to an uncontrollable devastating situation. However, we cannot avoid crisis. A good management and communication plan can minimize or remove the damages involved. The ultimate goal is to prevent or significantly reduce the risks involved such as operational disruptions, harm to reputation, injuries or financial damages.

This course aimed at helping participants understand the fundamentals of planning for and managing a crisis when it occurs. The workshop will cover principles and approaches to be applied in dealing with a crisis.

Aspects of crisis prevention which includes managing issues as they evolve and anticipating disasters, will also be presented and discussed.

Through case studies of organisatons that have dealt with crisis situations and group discussions of lessons learnt, particpants will acquire the ciritcal skills and knowledge required in order to plan and manage a crisis effectively

Course Objectives

By the end of the course, you would be able to:

  • Develop a conceptual understanding of crises and issues, recognising the differences
  • Develop awareness on managing communication when dealing with crisis situations
  • Develop a deeper understanding through case studies and developing checklists

Course Outline

  • What is a Crisis, recent global trends and perspectives.
  • Definitions and types of crises
  • Issues which do not need a crisis-level response.
  • The cycle of crisis management and dealing with the stake holders
  • Interdepartmental relations, data bank, spokespersons,
  • Prevention aspects which focus on knowledge management.
  • Confidence-building versus being under siege.
  • Case studies to discern the approach taken by the communications team.
  • Dealing with the Crisis and managing both internal and external
  • Make Communications Matter, guidelines on handling a crisis with empathy, accuracy,
  • Group work, managing crisis communications in a given scenario
  • Best practices in the industry and how to adopt them

Crisis Management and Communication

Course Duration:

1 Day (9.00am – 5.00pm)

Course Fee Details:

S$654 (incl. of 9% GST)

This course is not eligible for SDF Grant.

Course Schedule

Course NameCourse CodeVenueJuly 2024August 2024September 2024October 2024November 2024December 2024
Crisis Management and CommunicationASKCMCHotel09--15--