AI-Driven Sales & Marketing: Boosting Engagement & Conversions
Master cutting-edge Generative AI tools to automate sales copywriting, optimise multi-channel marketing campaigns, and scale conversion funnels in modern digital markets.
Accelerate Your Marketing Output with Enterprise AI
Course Synopsis
In a business landscape defined by rapid automation and shifting buyer behaviors, staying relevant requires more than just knowing how to use AI tools — it requires a fundamental shift in strategy. This masterclass is engineered for sales and marketing professionals who want to transition from manual execution to becoming "Revenue Architects." You will move beyond basic prompting to master sophisticated, end-to-end workflows that harmonise demand generation with high-velocity sales conversion.
The curriculum focuses on the "Marketing Multiplier" effect, teaching you how to scale regional growth across ASEAN while protecting profit margins in high-cost environments. From engineering "Answer Engine" visibility to deploying precision Account-Based Marketing (ABM) strategies, you will gain the technical authority to lead your organization through the commercial frontier.
This is a high-impact, hands-on journey designed for immediate ROI. You won't just learn theory; you will build a Personalized Revenue Blueprint, auditing real-world datasets and designing automated systems that reduce "friction-to-close." By the end of the program, you will possess a data-backed roadmap to automate repetitive tasks, shorten sales cycles, and drive predictable growth for your brand.
Course Objectives
By the end of this course, you should be able to:
- Design high-fidelity, structured AI workflows that transition from basic prompting to professional-grade output and brand consistency.
- Implement the "Marketing Multiplier" effect to accelerate multi-channel content production and regional ASEAN expansion without increasing headcount.
- Leverage AI-driven intelligence to identify high-value accounts, shorten B2B sales cycles, and eliminate friction within the buyer journey.
- Harness predictive data analytics to isolate revenue leaks, protect profit margins, and deliver high-impact executive reporting.
- Establish robust frameworks for brand safety, ESG compliance, and responsible AI leadership to navigate the modern commercial frontier.
Curriculum & Modular Breakdown
- Practical Assessment
- Written Assessment
- Topic 1: From Theory to Tool: Mastering the AI-Enhanced Sales Funnel
- Topic 2: Instant Content: Generating High-Conversion Ads and Copy in Seconds
- Topic 3: The Optimization Engine: Using AI to Fix and Flip Underperforming Campaigns
- Topic 4: Hyper-Segmentation: Turning Raw Data into Targeted Customer Gold
- Topic 5: Autopilot Marketing: Designing Workflows that Work While You Don't
- Topic 6: The Marketing Multiplier: Scaling Your Output Without Scaling Your Headcount
- Topic 7: Data to Dollars: Converting Complex Metrics into Revenue-Driving Decisions
- Topic 8: Precision Personalization: Capturing Micro-Segments Without the Manual Labor
- Topic 9: High-Velocity Sales: Accelerating Lead Response and Closing Enquiries Faster
- Topic 10: Bulletproof AI: Scaling Innovation with Brand Safety and Governance
- Topic 11: The Enterprise Hunter: AI-Powered ABM for High-Value Targets
- Topic 12: Regional Dominance: Using AI to Map and Conquer ASEAN Markets
- Topic 13: The Frictionless Close: Shortening B2B Sales Cycles with Journey Mapping
- Topic 14: CRM Intelligence: Turning Messy Data into Predictable Revenue Forecasts
- Topic 15: The New Search: Winning Visibility in AI Answer Engines
- Topic 16: Margin Mastery: AI Strategies to Protect Profits and Kill “Price Wars”
- Topic 17: Unified Journeys: Connecting Offline and Online for Zero Revenue Leakage
- Topic 18: Proactive Leadership: Using AI to Spot Pipeline Risks Before They Fail
- Topic 19: Authentic Authority: Building ESG Trust Without the Greenwashing Risk
- Topic 20: The Revenue Blueprint: Building Your Integrated Go-to-Market Engine
Entry Requirements
Experience:
Minimal one year of work experience with knowledge of marketing and sales.
Language
- Attained at least WPLN level 6; or
- Obtained Grade C6 for GCE O-Level English; or
- Other equivalent qualifications.
Academic
- Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
- Candidates with other qualifications will be considered on a case-by-case basis; or
- Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.
Learn from Certified Trainers
This programme is delivered entirely in-person by certified industry practitioners. Our trainers bring years of real-world agency and corporate deployment experience, ensuring you move beyond abstract theory into practical, job-ready tool execution.
Fees & Subsidies
For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.
(32hrs) AI Driven Sales & Marketing: Boosting Engagement & Conversions
4 Days (9.00am - 6.00pm)
S$1820.30 (inclusive of 9% GST)
From S$212.09 (inclusive of 9% GST) after 90% SWDA Subsidies- SkillsFuture Credits, PSEA & UTAP Claimable
- SkillsFuture Enterprise Credits claimable
Frequently Asked Questions
AI automates content creation, optimises campaigns, accelerates lead response, and enables precision targeting. You’ll learn to build end-to-end workflows that harmonise demand generation with high-velocity sales conversion.
Both. We focus on practical, hands-on application with real AI tools for content creation, campaign optimisation, and sales automation. You’ll leave with a working Revenue Blueprint you can implement immediately.
Yes. This course moves far beyond basic prompting. You’ll learn advanced workflows, multi-step automation, ABM strategies, and governance frameworks, skills that most daily users never tap into.
It covers both. Marketers will focus on the “Marketing Multiplier”, scaling content and campaigns efficiently. Sales professionals will dive into high-velocity lead response, ABM for enterprise hunting, and shortening B2B sales cycles.
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