(32hrs) AI Driven Sales & Marketing: Boosting Engagement & Conversions

4-Day AI for Sales & Marketing Course: Learn to automate, analyse, and optimise your campaigns for maximum results.

Up to 70% SkillsFuture Singapore Funding Diagram - SkillsFuture Credit, PSEA & UTAP Claimable

Course Synopsis

In a business landscape defined by rapid automation and shifting buyer behaviors, staying relevant requires more than just knowing how to use AI tools — it requires a fundamental shift in strategy. This masterclass is engineered for sales and marketing professionals who want to transition from manual execution to becoming “Revenue Architects.” You will move beyond basic prompting to master sophisticated, end-to-end workflows that harmonize demand generation with high-velocity sales conversion.

The curriculum focuses on the “Marketing Multiplier” effect, teaching you how to scale regional growth across ASEAN while protecting profit margins in high-cost environments. From engineering “Answer Engine” visibility to deploying precision Account-Based Marketing (ABM) strategies, you will gain the technical authority to lead your organization through the commercial frontier.

This is a high-impact, hands-on journey designed for immediate ROI. You won’t just learn theory; you will build a Personalized Revenue Blueprint, auditing real-world datasets and designing automated systems that reduce “friction-to-close.” By the end of the program, you will possess a data-backed roadmap to automate repetitive tasks, shorten sales cycles, and drive predictable growth for your brand.

Prerequisites

Experience with marketing and sales: Minimal one year of work experience with knowledge of marketing and sales.

Language

Attained at least WPLN level 6; or
Obtained Grade C6 for GCE O-Level English; or
Other equivalent qualifications.

Academic

Obtained at least a pass or C6 at GCE O-Level in at least 3 subjects; or
Candidates with other qualifications will be considered on a case-by-case basis; or
Mature candidates aged ≥ 30 years old with 8 years of relevant working experience.

Learning Units

Learning Unit 1: From Manual Drafting to AI-Powered Content Mastery 

Topic 1: From Theory to Tool: Mastering the AI-Enhanced Sales Funnel 
Topic 2: Instant Content: Generating High-Conversion Ads and Copy in Seconds  
Topic 3: The Optimization Engine: Using AI to Fix and Flip Underperforming Campaigns  
Topic 4: Hyper-Segmentation: Turning Raw Data into Targeted Customer Gold  
Topic 5: Autopilot Marketing: Designing Workflows that Work While You Don’t

Learning Unit 2: Boosting Productivity and Closing Revenue Gaps 

Topic 6: The Marketing Multiplier: Scaling Your Output Without Scaling Your Headcount  
Topic 7: Data to Dollars: Converting Complex Metrics into Revenue-Driving Decisions  
Topic 8: Precision Personalization: Capturing Micro-Segments Without the Manual Labor  
Topic 9: High-Velocity Sales: Accelerating Lead Response and Closing Enquiries Faster 
Topic 10: Bulletproof AI: Scaling Innovation with Brand Safety and Governance

Learning Unit 3: High-Value ABM and Regional Market Dominance 

Topic 11: The Enterprise Hunter: AI-Powered ABM for High-Value Targets  
Topic 12: Regional Dominance: Using AI to Map and Conquer ASEAN Markets 
Topic 13: The Frictionless Close: Shortening B2B Sales Cycles with Journey Mapping

Learning Unit 4: Predictable Data and The New Search Frontier 

Topic 14: CRM Intelligence: Turning Messy Data into Predictable Revenue Forecasts  
Topic 15: The New Search: Winning Visibility in AI Answer Engines

Learning Unit 5: Protecting Margins and Designing the Revenue Engine 

Topic 16: Margin Mastery: AI Strategies to Protect Profits and Kill “Price Wars”  
Topic 17: Unified Journeys: Connecting Offline and Online for Zero Revenue Leakage 
Topic 18: Proactive Leadership: Using AI to Spot Pipeline Risks Before They Fail 
Topic 19: Authentic Authority: Building ESG Trust Without the Greenwashing Risk 
Topic 20: The Revenue Blueprint: Building Your Integrated Go-to-Market Engine

Course Objectives

By the end of this course, you should be able to: 

Design high-fidelity, structured AI workflows that transition from basic prompting to professional-grade output and brand consistency. 
Implement the “Marketing Multiplier” effect to accelerate multi-channel content production and regional ASEAN expansion without increasing headcount. 
Leverage AI-driven intelligence to identify high-value accounts, shorten B2B sales cycles, and eliminate friction within the buyer journey. 
Harness predictive data analytics to isolate revenue leaks, protect profit margins, and deliver high-impact executive reporting. 
Establish robust frameworks for brand safety, ESG compliance, and responsible AI leadership to navigate the modern commercial frontier.

Total Training Hours: 24 hours, including a 2-hour assessment

Practical Assessment
Written Assessment

Fees and Subsidies

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$1,670.00 (before subsidy and GST)

Course Fee After Eligible Subsidies:
From S$212.09 (inclusive of 9% GST) after 90% SkillsFuture Funding

Learners
Singaporean Citizens ≥ 40 years old	S$212.09 (after SWDA 90% Funding) SkillsFuture Credits can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$546.09 (after SWDA 70% Funding) For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	S$212.09 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$212.09 (after SWDA 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old		S$546.09 (after SWDA 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies