WSQ Email Marketing Course
Master Email Marketing Strategies for Maximum Impact
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Email marketing remains a cornerstone of digital marketing strategies, offering a direct and personalised way to connect with audiences, nurture relationships, and drive conversions.
Our 2-Day WSQ Email Marketing course breaks down the complexities of email marketing strategies and tactics, ensuring you grasp the fundamentals and gain practical insights. Through a blend of easy-to-understand theory and hands-on exercises, you’ll learn how to develop and execute email campaigns that are hard to miss, boost conversions, and yield impressive ROI.
From building your email lists to segmenting your audience and automating processes, we’ll cover it all. By the end of the email marketing training, you’ll gain the ability to utilise email marketing effectively, synergise your marketing campaigns, and drive results for your business.
Learning Outcomes
Upon completion of this course, trainees should be able to:
- Formulate a strategic email marketing plan aligned with organisational objectives, incorporating segmentation, list management, and compliance.
- Create engaging and personalised email content with responsive designs that captivate a diverse audience and drive engagement.
- Implement comprehensive email marketing automation systems and workflows that seamlessly integrate with other marketing channels to enhance campaign efficiency and effectiveness.
- Evaluate email marketing campaigns using advanced analytics to optimise performance and ensure adherence to ethical standards and best practices.
Who Should Attend
This Email Marketing course is suitable for beginners with no prior experience and who are new to Email Marketing. This may include Marketing Executives, Marketing Managers, Content Marketing Strategists, and individuals who want to implement and integrate email marketing into their overall digital marketing strategies for improved results.
Prerequisites
To enroll in this email marketing certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case- by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Class Discussions
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Email Marketing course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Campaign Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5017-1.1 Marketing Campaign Management
Course Code: TGS-2023020907
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Email Marketing
Module 1: Email Marketing Foundational Knowledge and Strategy
- Email Marketing Introduction
- Your Business Objectives & Goals
- Segment Your Email List
- Email Deliverability Factors
- Regulations
Module 2: Email Content Creation, Design, and Personalisation
- Writing Compelling Email Copy
- Welcome Email
- Promotional Email
- Follow-Up Email
- Other Advanced Email Tools
Module 3: Implementation, Automation, and Integration of Email Marketing Systems
- Automated Email Drip Campaigns
- Tags In Email Marketing
Module 4: Testing, Analytics, Optimisation and Ethics
- A/B Split Test
- Key Email Marketing Metrics
- Email Marketing Ethics and Best Practices
Hands-on Project-based Assignment
At the end of this course, trainees should be able to develop a strategic email campaign for an organisation, including creating and designing creative email content, setting up a basic email marketing automation workflow, and evaluating the campaign’s performance.
Download the course brochure here.
This course is part of the Specialist Diploma in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1,014 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$128.78 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$128.78 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$331.58 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | – | S$128.78 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$128.78 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$331.58 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Specialist Diploma in Digital Marketing programme.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 16, 17 Jan 2025 (Thu, Fri), 8.30am - 6.30pm 22, 23 Feb 2025 (Sat, Sun), 8.30am - 6.30pm 24, 25 Feb 2025 (Mon, Tue), 8.30am - 6.30pm 20, 21 Mar 2025 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 18, 19 Jul 2024 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Email Marketing Course
Master Email Marketing Strategies for Maximum Impact
Course Fees:
From S$128.78 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to
90% SkillsFuture Subsidy