WSQ Digital Marketing Essentials Course – (Classroom and Async e-learning)

Enhance Your Foundational Knowledge in Digital Marketing and Stay Ahead in the Digital Age

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WSQ Digital Marketing Essentials Course - SkillsFuture Subsidies Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Overview of Course

The WSQ Digital Marketing Essentials course is designed to equip trainees with the foundational skills and knowledge necessary to excel in the dynamic field of online marketing.

It covers the traditional marketing mix principles (Product, Price, Place, Promotion) within a digital context, including analysing how organisations adapt these elements in their digital marketing strategies. Through theoretical learning and practical exercises, including case studies and real-world examples, trainees will also learn to map the online customer journey, identifying critical digital touchpoints for optimal consumer engagement.

This fundamentals of digital marketing course is ideal for marketing professionals, business owners, and anyone looking to deepen their understanding of digital marketing in today’s fast-paced digital world.

Learning Outcomes

Upon completion of this Digital Marketing Essentials course, trainees should be able to utilise marketing mix frameworks to:

Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
Be proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.

Who Should Attend

This Digital Marketing Fundamentals course is suitable for beginners with no experience and who are new to the digital marketing field. This may include business owners, startup founders, entrepreneurs, marketing executives, freelance marketers, job seekers exploring career opportunities, and anyone looking to switch careers into digital marketing.

Prerequisites

To enroll in this digital marketing essentials course, you should possess the following:

1 GCE ‘O’ level or equivalent (≥ 21 years old); or
NITEC/Higher NITEC (≥ 21 years old); or
Mature candidates (≥ 30 years old with 8 years of work experience); or
Candidates with other qualifications will be considered on a case-by-case basis

You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.

Instructional Methods

Self-paced E-learning
Classroom Group Discussion
Lecture & Illustration
Hands-on Training & Applied Learning

Certification

Upon successful completion of the WSQ Digital Marketing Essentials course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Mix Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3027-1.1 Marketing Mix Management

Course Code: TGS-2023020687
Course Support Period: 01 Jun 2023 – 31 Jan 2025

Course Curriculum

WSQ Digital Marketing Essentials

Module 1: Digital Marketing and Marketing Mix

Introduction to Digital Marketing in the Context of the Marketing Mix
The Evolution of the ‘Product’ Element in the Digital Age
Pricing in the Digital Era
Digital Distribution (Place)
Promotion in Digital Marketing

Module 2: The Digital Customer

Creating digital customer personas
Mapping the digital customer journey and touchpoints
Importance of analytics in understanding online consumer behaviour

Module 3: Digital Strategy Impact

Introduction to Digital Strategy Impact
Evaluating the Impact of Digital Strategies
Digital Marketing and Analytics Tools
Emerging Trends

Hands-on Project-based Assignment
At the end of the module, trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.

Download the course brochure here.

This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).

Testimonials

“This course gave me a lot of information on understanding the basic concepts of digital marketing and the course trainer, Raymond, uses a lot of real life examples to illustrate his contents. I think it was a very enriching experience.”

Wei Rong, Senior Deputy Director

“The advantage from this course is that our lecturer gives real use cases so we can understand more details as well as how to apply it into our real life.”

Andrei Widjaja, Graduate of Digital Marketing Essentials Course

Fees and Subsidies

WSQ Digital Marketing Essentials Course - Up to 90% SkillsFuture Singapore Funding Diagram

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$300 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$38.10 (inclusive of 9% GST) after 90% SSG Subsidies

Learners

Singaporean Citizens ≥ 40 years old

S$38.10 (after SSG 90% Funding)

SkillsFuture Credits can be used on top of existing subsidies

Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old

S$98.10 (after SSG 70% Funding)

For Singapore Citizens learners aged ≥ 25 years old SkillsFuture Credits can be used on top of existing subsidies.

For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used.

Learners	SMEs	Non-SMEs
Singaporean Citizens ≥ 40 years old	–	S$38.10 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies
Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old	S$38.10 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies	S$98.10 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies

All prices are inclusive of 9% GST.

Check your funding eligibility and nett course fees when you sign up.

Course Schedule

Course Duration:
1 Day (8.30am - 5pm)

Course Schedules:

03 Jan 2025 (Fri), 8.30am - 5pm
04 Jan 2025 (Sat), 8.30am - 5pm
08 Jan 2025 (Wed), 8.30am - 5pm
11 Jan 2025 (Sat), 8.30am - 5pm
02 Feb 2025 (Sun), 8.30am - 5pm
03 Feb 2025 (Mon), 8.30am - 5pm
12 Feb 2025 (Wed), 8.30am - 5pm
(Click on the course dates above to register online)

Conducted via Zoom.

Course Duration:
1 Day (8.30am - 5pm)

Course Schedules:

05 Jan 2025 (Sun), 8.30am - 5pm
06 Jan 2025 (Mon), 8.30am - 5pm
02 Feb 2025 (Sun), 8.30am - 5pm
10 Feb 2025 (Mon), 8.30am - 5pm

(Click on the course dates above to register online)

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