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Course Description

Learn the fundamentals of SEO with ASK Training! Discover how Search Engine Optimisation or SEO can be a valuable tool in your digital marketing efforts and strategy. Offering a variety of professional skills training courses, Ask Training’s SEO course is also WSQ and SkillsFuture Singapore-accredited.

 

Course Description

ASK Training offers SEO classes under our (18 Hrs) WSQ – Search Engine Optimisation (SEO) course designed to introduce search engine optimisation. This programme is SkillsFuture-accredited and teaches learners SEO fundamentals from familiarising with the basics of SEO, such as recognising the critical differences between SEO and SEM, to grasping fundamental SEO working terminologies.

Learners will have hands-on experience by evaluating their customers’ search intent and discover potential keywords for ranking. Mastering the skill to effectively optimise web content can help increase their website’s visibility to their targeted audiences online. Students are also guided on the methods to perform on-site and off-site SEO audits, and make necessary SEO-friendly adjustments to rank high on Google.

Learners will be taught how to evaluate the competitive SEO landscape to rank potential keywords and to employ link-building strategies. In addition, they will learn how to increase the number of backlinks to their websites, to facilitate higher ranking on Google, and to practise using data-gathering tools such as Google Analytics.

Once participants complete our 18-hour SEO course, they will be awarded with a certificate of completion. Aside from a certificate, students will gain the confidence to manage Google SEO marketing projects effectively.

 

How Will I Benefit?

With the help of our SEO marketing courses, participants will gain an advantage over their competitors as they can leverage their new knowledge and skills in Singapore’s competitive digital marketing industry. Students can enrol in our Search Engine Optimisation course regardless of their skill level. Whether you’re a beginner who aims to learn SEO or you are a professional who wants to know the latest SEO practices and techniques, you’ll be able to benefit from ASK Training SEO classes.

Course Objectives

At the end of this course, you should be able to:

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge and skills to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimise your websites for sales conversions in accordance to organisational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale your businesses progressively

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge and skills to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimise your websites for sales conversions in accordance to organisational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale your businesses progressively

Course Outline

You will be learning the following:

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  • SEM Vs SEO
  • Importance of SEO
  • Businesses that require SEO
  • SEO digital marketing landscape
  • Google and SEO
  • Using Web Master guideline
  • Understanding Google algorithms
  • The 3 R ranking signal
  • The E-A-T quality rating
  • Understanding rationale for keyword research and keyword intend
  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)
  • Tools for Off-site audit
  • Domain authority audit
  • Domain trust audit
  • Backlink audit
  • Managing elements of a SEO
  • Project
  • Rank tracking tools
  • Interpreting Google Analytics
  • Acquisition Report
  • ROOP Optimization Framework
  • Domain and Sub-domain
  • Domain and redirect 300 codes
  • HTTPS vs HTTP
  • Website architecture
  • Web Server 400 codes
  • FTP and Web Server
  • White Hat vs Black Hat SEO
  • SEO Tools
  • Web 2.0 related terms
  • Tools for On-site audit
  • Domain and server audit
  • Site architecture audit
  • Content audit
  • Using search operators
  • Optimizing internal site linking, meta elements, content relevancy and images
  • Anchor texts, and keywords
  • Definition of a link
  • Where to get links
  • Types of links (follow vs no-follow)
  • Unique link domain, link value
  • Target and Seek link building strategy

Sign Up with ASK Training’s SEO Classes Today!

If you’re looking for a SEO marketing course in Singapore, ASK Training offers SkillsFuture-approved SEO classes to help beginners and professionals enhance their SEO knowledge and skills. Enrol in our SEO course with certification and supplement this programme with our other digital marketing courses including social media marketing courses, and photoshop courses in Singapore! Get in touch today for more information about our short courses.

pdf button download DOWNLOAD COURSE PDF

Course Fees And Grants

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueJan-23Feb-23Mar-23Apr-23May-23Jun-23Jul-23
(18 Hrs) WSQ - Search Engine OptimizationTGS-2020503520JTC Summit-06-07-13-14-05-06-
TGS-2020503520Mountbatten Square09-10-06-07-08-09-06-07

Registration

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What Our Students Say

I attended a course with @ASK Training “Three Kingdoms' Leaderships In Today's context”. It's very interesting to learn about the past different leadership styles which are still applicable to Today's context. The focus on the different leadership qualities on the characters are useful and can be applied to my job. The trainer is also very knowledgeable in this topic.
Wong Kum San MalvemCNB Team Leader
Three Kingdoms' Leaderships In Today's context
This is the first time I attended home-based learning using zoom. Ms Zenn was attentive to my needs throughout those 2 days, making sure that I can see what the trainer was writing on the whiteboard and that I could hear the trainer clearly. When the instability of the hotel Wi-Fi led to connectivity issues throughout the course, Ms Zenn went the extra mile by using hotspot to stabilise the connections instead. Trainer, Kwan Liang was also attentive to my needs, making sure that I understood the topics. Even though I was the only participant doing home-based learning, they didn't let me feel that I'm being left out. I want to say a big thank you to ASK Training.
Heng Hui LingMHA Police Officer
Brainpower - Discovering and Developing Our Mental Skills
I attended this 2-day content marketing class over zoom, so it is hard enough to keep the lecture interesting, let alone the attention span of adults who have not studied in a long time. To my surprise, the class was engaging and fun with lots of activities to make you think on your toes and gives you great ideas for your own business. Highly recommended.
Amy Choo Wei LynnStudyGroup
Content Marketing Strategy
I have attended numerous training and seminars. I must say that @ASK Training is one of the few which really impressed me. Recently attended 2 ICDL courses with them. It’s team shows strong dedication towards bringing quality training and services to its learners. Quick response from admin staff and an exceptional trainer who went the extra mile to give me additional exercises & coaching in areas which I required further clarifications, all beyond the training hours. It is rare to find such a kind, patient, and passionate trainer.
Adrelina See TohICDL Perform Spreadsheet Functions (Excel Fundamentals) (Synchronous e-learning)
ICDL Perform Advanced Spreadsheet Functions (Excel Advanced) (Synchronous e-learning)
I attended a full day leadership workshop based on the romance of the three-kingdom, on how we could apply the leadership style of each character in today’s context. I was impressed by how the trainer, Anson, was able to impart his deep understanding of the story to us in English. I highly recommend this course to all English speaking business leaders. This is the only chance to catch a glimpse of the story fully translated and spoken live in front of you. I’d say that ASK Training is not a conventional training company, but one who is innovative and genuinely wanting to impart knowledge.
Zac NgDirector of HR Company
Three Kingdoms' Leaderships In Today's context
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pdf button download DOWNLOAD COURSE PDF

COURSE FEES AND GRANTS

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM
apply online button REGISTER ONLINE
ASK Training