This course has been designed as an introduction to search engine optimization to allow learners to recognize the key differences between SEO and SEM and grasp key SEO working terminology, for them to effectively manage Google SEO projects.
Learners will then proceed to evaluate their customers’ search intend and discover potential keywords for ranking to effectively optimize web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google. Additionally, they will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimization plans for their websites.
At the end of this course, you should be able to:
You will be learning the following:
S$1057.16 per participant (Inc. GST)
SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.
Applicants may use SkillsFuture Credit for this course
Absentees will be charged the full course fee.
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.