ASK Training

Course Description

This course has been designed as an introduction to search engine optimization to allow learners to recognize the key differences between SEO and SEM and grasp key SEO working terminology, for them to effectively manage Google SEO projects.

 

Learners will then proceed to evaluate their customers’ search intend and discover potential keywords for ranking to effectively optimize web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google. Additionally, they will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimization plans for their websites.

Course Objectives

At the end of this course, you should be able to:

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale up their businesses

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale up their businesses

Course Outline

You will be learning the following:

  • SEM Vs SEO
  • Importance of SEO
  • Businesses that require SEO
  • SEO digital marketing landscape
  • Google and SEO
  • Using Web Master guideline
  • Understanding Google algorithms
  • The 3 R ranking signal
  • The E-A-T quality rating
  • Understanding rationale for keyword research and keyword intend
  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)
  • Tools for Off-site audit
  • Domain authority audit
  • Domain trust audit
  • Backlink audit
  • Managing elements of a SEO
  • Project
  • Rank tracking tools
  • Interpreting Google Analytics
  • Acquisition Report
  • ROOP Optimization Framework
  • Domain and Sub-domain
  • Domain and redirect 300 codes
  • HTTPS vs HTTP
  • Website architecture
  • Web Server 400 codes
  • FTP and Web Server
  • White Hat vs Black Hat SEO
  • SEO Tools
  • Web 2.0 related terms
  • Tools for On-site audit
  • Domain and server audit
  • Site architecture audit
  • Content audit
  • Using search operators
  • Optimizing internal site linking, meta elements, content relevancy and images
  • Anchor texts, and keywords
  • Definition of a link
  • Where to get links
  • Types of links (follow vs no-follow)
  • Unique link domain, link value
  • Target and Seek link building strategy

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMay-21Jun-21Jul- 21Aug-21Sep-21Oct-21Nov-21Dec-21
(18 Hrs) WSQ - Search Engine OptimizationTGS-2020503520JTC Summit10-11-08-09-09-10
TGS-2020503520Mountbatten Square-10-11-26-27-
TGS-2020503520Home Based Learning27-2824-2529-3012-1323-24

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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