WSQ Search Engine Optimisation (SEO) Course
2-Day SEO Course Singapore: Boost Your Brand’s Google Visibility with Practical Search Engine Optimization Strategies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Our Clients
Thank You For Downloading The Course Brochure
Have Any Questions?
Submit the form below and our programme consultants will get back to you shortly.
"*" indicates required fields
Course Description
Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Improving Google visibility is crucial — and that’s where Search Engine Optimisation comes in. A strong SEO foundation helps customers easily find your brand online.
This hands-on 2-Day WSQ Search Engine Optimisation (SEO) training course in Singapore provides a comprehensive overview of SEO, which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).
It will focus on SEO’s technical and creative aspects, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns and the factors influencing keyword rankings and SEO-related KPIs and metrics. It’s ideal for those looking to strengthen organic traffic optimisation and implement local SEO strategies effectively.
By the end of the course, participants will not only grasp SEO fundamentals in Singapore’s digital landscape, but also have the skills to launch SEO initiatives, boost website ranking, and develop sustainable optimisation strategies.
Proud Training Partners of
Learning Outcomes
Upon completion of the WSQ Search Engine Optimisation (SEO) Course in Singapore, trainees should be able to utilise marketing mix frameworks to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Who Should Attend
This basic SEO training course in Singapore is perfect for individuals with no prior knowledge of SEO and who are new to digital marketing. It is also ideal for marketers, web developers, content creators, and marketing managers who want to refresh their knowledge in SEO. This course provides practical skills and techniques to optimise content and web pages, start SEO initiatives, and supervise SEO service providers.
Prerequisites
To enroll in this SEO class, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Guided Discussions
- Demonstrations
- Hands-on Applied Learning
Certification
Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Search Engine Optimisation (SEO)
Module 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Introduction to SEO and SEM
- Advantages & Disadvantages of SEO
- Advantages & Disadvantages of SEM
- Search Marketing Tools
- Aligning SEO and SEM with Marketing Objectives
Module 2: Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Introduction to On-Page SEO
- Keyword Research Strategies
- On-Page SEO Optimisation Techniques
- Curating Content Curation
- Content Marketing Calendar
Module 3: Link Building (Off-Page SEO)
- Introduction to Link Building
- Content Marketing for Link Building
- Link Building Quality
- Types of Backlinks and Link Building Strategies
- Effective Link Building Outreach
- Measuring Link Building Success
Module 4: SEO Analytics
- Importance of SEO Analytics
- Choose the Right SEO Metrics
- Measure SEO Performance and Performance
- Integrate Search Console with Google Analytics 4
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
Trainer David is very knowledgeable with relevant industry knowledge and was able to answer all questions raised. ASK Training Centre is also a very well run centre with friendly and helpful staff and ensures safe distancing and all requests of students are met.
I strongly recommend everyone to attend SEO class at ASK Training Centre. Kudos to ASK team! I will return to attend other courses like Digital Marketing.
This is my first SEO training and I totally enjoyed it. Benjamin who’s our course instructor is the subject matter expert who not only taught us the curriculum but also provided us with a wealth of resources and tools to further enhance our learning experience beyond the classroom.
Benjamin Song’s SEO course is straightforward and effective. He breaks down complex concepts into manageable steps, making it easy to grasp and apply. Highly recommended.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
*This course is not eligible for Mid-career SkillsFuture Credits unless enrolled as part of the full SkillsFuture Career Transition Programme. Learn more about the full SCTP Advanced Certificate in Digital Marketing programme.
Important Reminder: Your PSEA claim needs to be submitted at least 1 month before the course’s commencement date. Should you miss this deadline, an alternative payment method must be used to secure your spot in the course. After the disbursement of your PSEA funds to us, we will reach out to initiate the refund process.
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Have some questions? Contact us.
WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies in this 2-Day SEO Training Course
Up to 90% SkillsFuture Subsidy. Enrol today.
Course Schedule
| Course | Duration | Months | Available Date(s) | Venue | Remarks | ||||
|---|---|---|---|---|---|---|---|---|---|
| Search Engine Optimisation TGS-2023020892 | 2 Days (8:30am - 6:30pm) | July 2025 | 23-24 | JTC Summit | Weekdays | ||||
| 24-25 | International Plaza | Weekdays | |||||||
| 26-27 | International Plaza | Weekends | |||||||
| 28-29 | International Plaza | Weekdays | |||||||
| August 2025 | 11-12 | JTC Summit | Weekdays | ||||||
| 20-21 | Online via Zoom | Weekdays | |||||||
| 21-22 | International Plaza | Weekdays | |||||||
| 23-24 | Online via Zoom | Weekends | |||||||
| 25-26 | International Plaza | Weekdays | |||||||
| 30-31 | International Plaza | Weekends | |||||||
| September 2025 | 06-07 | International Plaza | Weekends | ||||||
| 17-18 | Online via Zoom | Weekdays | |||||||
| 18-19 | International Plaza | Weekdays | |||||||
| 20-21 | International Plaza | Weekends | |||||||
| 29-30 | JTC Summit | Weekdays |
*Please scroll horizontally on mobile device to view more schedule intake
More Courses on SEO, Website Analytics and Optimisation
Our SEO, Website Analytics and Optimisation Courses equip you with the tools and techniques to improve your website’s visibility in search engine results and track your website’s performance.
Related Courses
WSQ Advanced Search Engine Optimisation (SEO) Course
Advance your SEO expertise in our 2-day course, building on the foundational 4-step SEO process. Immerse yourself in real-world case studies for practical insights, gaining confidence in practitioner-level SEO skills.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
WSQ Digital Marketing Analytics (Google Analytics) Course
Master Google Analytics 4 (GA4) in this marketing analytics training course to track and measure the effectiveness of online and offline marketing channels. Blend theory with hands-on exercises to gain the skills needed for data planning, capturing actionable insights, and driving business objectives forward.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
WSQ WordPress Website Creation Course
This 2-day WordPress course empowers you to build a website from start to finish, whether for corporate use or an eCommerce business, with hands-on guidance and a demo domain. Gain expertise in web design best practices to ensure your website effectively generates traffic, engagement, and conversions.
Course Duration:
2 Days (8.30am – 6.30pm)
View course details here
Have some questions? Contact us.
Up to 90%
SkillsFuture Subsidy