Digital Marketing Course: Youtube Marketing
Course Description
Gone are the days when a few Facebook posts and a tweet here and there would suffice. Your online presence needs a lot more than that — and it needs to be strategic. Don’t post any old content just for the sake of posting content — it’s not going to work. You’ll soon find that the time, money, energy, and resources you’re putting into your digital marketing may be unfruitful. Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well-thought-out YouTube strategy can massively pay off for your brand.
YouTube is free to use, and you can produce videos for very cheap and even free if needed. Creating videos does not need to be this massive production. More often than not, a quality smartphone and good lighting will get the job done.
This two-day course will allow you to create a YouTube video marketing strategy, launch your strategy, and manage your YouTube channel.
Course Objectives
At the end of the course, you will be able to:
- Recognise the prevalence of video in social media and its importance as a marketing medium for businesses
- Create SMART video marketing goals
- Craft out video marketing content strategy
- Set up a personal or brand YouTube channel with appropriate customisations
- Discover potential keywords for ranking of video content for increased visibility on YouTube
- Conduct on-page SEO audit for YouTube channel
- Plan and select appropriate campaign goals, types, sub-types, and video ad formats
- Set appropriate campaign budgets for the chosen duration
- Select the appropriate topic, placement, and audience targeting to launch
Course Outline
The Role of Video in Social Media Marketing
Setting SMART Video Marketing Goals
Video Marketing Content Strategy
- Key elements of an organisational social media plan
- Formulate social media strategy plans, policies, standards and guidelines
Setting up Your YouTube Channel
YouTube Search Engine Optimisation
- Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
- Establish positive relationships with industry and social media colleagues such as influencers and bloggers
- Evaluate various types of technology tools to assist in the management of social media platforms
YouTube Advertising
- Set the budget requirements for the deployment of social media marketing activities
- Copyright & intellectual property considerations
- Establish performance targets aligned to brand and marketing strategies and objectives
Performance Tracking and Optimisation
- Considerations of consumer reviews and user-generated content
- Establish performance targets aligned to brand and marketing strategies and objectives
- Set the budget requirements for the deployment of social media marketing activities
- Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
Youtube Marketing
Course Duration:
2 Days (9.00am – 7.00pm)
Course Fee Details:
$385.32 (incl. of 9% GST) after 70% SkillsFuture Subsidy
SkillsFuture Credits & UTAP claimable
Course Schedule
| Course Name | Course Code | Venue | January 2025 | February 2025 | March 2025 | April 2025 | May 2025 | June 2025 |
|---|---|---|---|---|---|---|---|---|
| Youtube Marketing | TGS-2021010171 | Mountbatten Square | - | - | - | - | - | - |
Up to 70%
SkillsFuture Subsidy