WSQ Digital Marketing Essentials Course – (Classroom and Async e-learning)
Enhance Your Foundational Knowledge in Digital Marketing and Stay Ahead in the Digital Age
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
The WSQ Digital Marketing Essentials course is designed to equip trainees with the foundational skills and knowledge necessary to excel in the dynamic field of online marketing.
It covers the traditional marketing mix principles (Product, Price, Place, Promotion) within a digital context, including analysing how organisations adapt these elements in their digital marketing strategies. Through theoretical learning and practical exercises, including case studies and real-world examples, trainees will also learn to map the online customer journey, identifying critical digital touchpoints for optimal consumer engagement.
This fundamentals of digital marketing course is ideal for marketing professionals, business owners, and anyone looking to deepen their understanding of digital marketing in today’s fast-paced digital world.
Learning Outcomes
Upon completion of this Digital Marketing Essentials course, trainees should be able to utilise marketing mix frameworks to:
- Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
- Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
- Be proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Who Should Attend
This Digital Marketing Fundamentals course is suitable for beginners with no experience and who are new to the digital marketing field. This may include business owners, startup founders, entrepreneurs, marketing executives, freelance marketers, job seekers exploring career opportunities, and anyone looking to switch careers into digital marketing.
Prerequisites
To enroll in this digital marketing essentials course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Self-paced E-learning
- Classroom Group Discussion
- Lecture & Illustration
- Hands-on Training & Applied Learning
Certification
Upon successful completion of the WSQ Digital Marketing Essentials course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Marketing Mix Management under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3027-1.1 Marketing Mix Management
Course Code: TGS-2023020687
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Digital Marketing Essentials
Module 1: Digital Marketing and Marketing Mix
- Introduction to Digital Marketing in the Context of the Marketing Mix
- The Evolution of the ‘Product’ Element in the Digital Age
- Pricing in the Digital Era
- Digital Distribution (Place)
- Promotion in Digital Marketing
Module 2: The Digital Customer
- Creating digital customer personas
- Mapping the digital customer journey and touchpoints
- Importance of analytics in understanding online consumer behaviour
Module 3: Digital Strategy Impact
- Introduction to Digital Strategy Impact
- Evaluating the Impact of Digital Strategies
- Digital Marketing and Analytics Tools
- Emerging Trends
Hands-on Project-based Assignment
At the end of the module, trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Testimonials
“This course gave me a lot of information on understanding the basic concepts of digital marketing and the course trainer, Raymond, uses a lot of real life examples to illustrate his contents. I think it was a very enriching experience.”
Wei Rong, Senior Deputy Director
“The advantage from this course is that our lecturer gives real use cases so we can understand more details as well as how to apply it into our real life.”
Andrei Widjaja, Graduate of Digital Marketing Essentials Course
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$300 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$38.10 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$38.10 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$98.10 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | – | S$38.10 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$38.10 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$98.10 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
| Course Duration: 1 Day (8.30am - 5pm) Course Schedules: 02 Dec 2024 (Mon), 8.30am - 5pm 09 Dec 2024 (Mon), 8.30am - 5pm 03 Jan 2025 (Fri), 8.30am - 5pm 08 Jan 2025 (Wed), 8.30am - 5pm 03 Feb 2025 (Mon), 8.30am - 5pm 12 Feb 2025 (Wed), 8.30am - 5pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 1 Day (8.30am - 5pm) Course Schedules: 01 Nov 2024 (Fri), 8.30am - 5pm 06 Jan 2025 (Jan), 8.30am - 5pm (Click on the course dates above to register online) |
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Have some questions? Contact us.
WSQ Digital Marketing Essentials Course
Enhance Your Foundational Knowledge in Digital Marketing and Stay Ahead in the Digital Age
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy