WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies in this 2-Day SEO Training Course
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Course Description
Organic traffic accounts for 17% of the top website traffic sources, second only to direct traffic at 22%. How Googleable is your brand? Search Engine Optimisation is crucial to make your brand more Googleable so customers can easily find you when searching online.
This hands-on WSQ Search Engine Optimisation (SEO) training course in Singapore provides a comprehensive overview of SEO, which is the practice of optimising a website to improve its ranking and visibility in search engine results pages (SERPs).
It will focus on SEO’s technical and creative aspects, providing trainees with a comprehensive knowledge of the subject. Through hands-on exercises and projects, trainees will gain practical experience in implementing SEO strategies and techniques, including measuring and analysing SEO campaigns and the factors influencing keyword rankings and SEO-related KPIs and metrics.
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Learning Outcomes
Upon completion of this SEO certification course, trainees should be able to utilise marketing mix frameworks to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Who Should Attend
This SEO training course is designed for individuals in marketing roles, web development, content creation, and marketing management. It is also for anyone in Singapore who needs to learn the techniques for crafting and enhancing content and web pages to boost search engine rankings, effectively lead SEO campaigns, and supervise SEO service providers.
Prerequisites
To enroll in this SEO training course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture & Case Study Illustrations
- Guided Discussions
- Demonstrations
- Hands-on Applied Learning
Certification
Upon successful completion of the WSQ Search Engine Optimisation course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Integrated Marketing under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3006-1.1 Integrated Marketing
Course Codes: TGS-2023020892
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Search Engine Optimisation (SEO)
Module 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Introduction to SEO and SEM
- Advantages & Disadvantages of SEO
- Advantages & Disadvantages of SEM
- Search Marketing Tools
- Aligning SEO and SEM with Marketing Objectives
Module 2: Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Introduction to On-Page SEO
- Keyword Research Strategies
- On-Page SEO Optimisation Techniques
- Curating Content Curation
- Content Marketing Calendar
Module 3: Link Building (Off-Page SEO)
- Introduction to Link Building
- Content Marketing for Link Building
- Link Building Quality
- Types of Backlinks and Link Building Strategies
- Effective Link Building Outreach
- Measuring Link Building Success
Module 4: SEO Analytics
- Importance of SEO Analytics
- Choose the Right SEO Metrics
- Measure SEO Performance and Performance
- Integrate Search Console with Google Analytics 4
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Search Engine Optimisation (SEO) course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 18, 19 Apr 2024 (Thur, Fri), 8.30am - 6.30pm 02, 03 May 2024 (Thu, Fri), 8.30am - 6.30pm 13, 14 May 2024 (Mon, Tue), 8.30am - 6.30pm 18, 19 June 2024 (Tue, Wed), 8.30am - 6.30pm 18, 19 Jul 2024 (Thu, Fri), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 27, 28 May 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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FAQs
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Search Engine Optimisation (SEO) Course
Boost Your Brand’s Google Visibility With Applicable SEO Strategies in this 2-Day SEO Training Course
Course Fees:
From S$114.30 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy