ASK Training

Course Description

This SkillsFuture Credit-eligible course has been designed as an introduction to search engine optimisation to allow learners to recognise the key differences between SEO and SEM. The course will also enable learners to grasp key SEO working terminology, for them to effectively manage Google SEO marketing projects in Singapore.

 

Learners will then proceed to evaluate their customers’ search intent and discover potential keywords for ranking to effectively optimise web content that will increase their website’s visibility to their targeted audiences online. They will be guided on the methods to perform on-site and off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google.

 

Additionally, learners will be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of backlinks to their websites, which facilitates higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimisation plans for their websites. Learners will receive an official WSQ certificate upon successful completion of this SEO course.

Course Objectives

At the end of this SEO course, you should be able to:

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge and skills to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimise your websites for sales conversions in accordance to organisational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale your businesses progressively

Gain requisite digital marketing knowledge skills and attitudes to make informed decisions in formulating SEO plans

Gain requisite digital marketing knowledge and skills to make informed decisions in formulating SEO plans

Conduct site audits with free or paid software online

Conduct site audits with free or paid software online

Build links to your websites

Build links to your websites

Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.

Use analytics tools to further optimise your websites for sales conversions in accordance to organisational business goals and objectives.

Explore a career in digital marketing

Explore a career in digital marketing

Scale up their businesses

Scale your businesses progressively

Course Outline

You will be learning the following:

  • SEM Vs SEO
  • Importance of SEO
  • Businesses that require SEO
  • SEO marketing landscape
  • Google and SEO
  • Using Web Master guideline
  • Understanding Google algorithms
  • The 3 R ranking signal
  • The E-A-T quality rating
  • Understanding rationale for keyword research and keyword intent
  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)
  • Tools for Off-site audit
  • Domain authority audit
  • Domain trust audit
  • Backlink audit
  • Managing elements of a SEO
  • Project
  • Rank tracking tools
  • Interpreting Google Analytics
  • Acquisition Report
  • ROOP Optimization Framework
  • Domain and Sub-domain
  • Domain and redirect 300 codes
  • HTTPS vs HTTP
  • Website architecture
  • Web Server 400 codes
  • FTP and Web Server
  • White Hat vs Black Hat SEO
  • SEO Tools
  • Web 2.0 related terms
  • Tools for On-site audit
  • Domain and server audit
  • Site architecture audit
  • Content audit
  • Using search operators
  • Optimizing internal site linking, meta elements, content relevancy and images
  • Anchor texts, and keywords
  • Definition of a link
  • Where to get links
  • Types of links (follow vs no-follow)
  • Unique link domain, link value
  • Target and Seek link building strategy

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

View dates and venues for our upcoming classes in the table below. On top of search engine optimisation,
our Digital Marketing courses include analytics, social media marketing and more.
Feel free to contact us for further information regarding our programmes or SkillsFuture Credit funding.

 

CourseCodeVenueOct-21Nov-21Dec-21Jan-22Feb-22Mar-22
(18 Hrs) WSQ - Search Engine OptimizationTGS-2020503520JTC Summit--09-1006-07-10-11
TGS-2020503520Mountbatten Square07-08-----
TGS-2020513832
Home Based Learning28-2911-1220-2113-1410-1103-04

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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