Blog

As e-commerce has continued to skyrocket post-pandemic, advertising techniques have become more entrenched in the digital world. Recently, video marketing has garnered a lot of attention with social media platforms integrating ‘shorts’ into their format. This is an...

Microsoft PowerPoint is a diverse tool used across many industries. We’ve all used it for school and university presentations, or had to watch someone go through slides and present their idea at work. When used properly, Microsoft PowerPoint is an invaluable visual...

E-commerce is the way of the future. Globalism, increased digitisation and market demands all point towards this. To stay relevant, businesses are encouraged to, if not go exclusively online, then develop a hybrid model which lets them take advantage of the increased...

Communication is an essential part of healthy workplace relationships and is necessary for completing tasks with rigour and efficiency. Without effective speaking and writing skills, you may find that relationships with your coworkers may suffer and that your...

Microsoft Excel is a spreadsheet software with an array of functions that allow users to chart and document data accurately. This tool has proven itself invaluable to the workplace and isn’t going anywhere. For employees, learning advanced excel skills can improve...

Laptop literacy is more important than ever in the post-COVID-19 business world. Understanding basic laptop maintenance will allow you to resolve future technical problems and maximise current laptop performance. Read on to gain essential computer maintenance tips and...

Video production has emerged as the advertising medium for businesses that take their digital marketing seriously. Videos are an effective way to convey information engagingly, and the format allows brands to connect with their clients and increase their exposure...

The hallmark of a great leader is how they handle conflicts and keep everyone running towards the same vision. Communication breakdown is inevitable when working with others, especially when faced with stressful situations and tight deadlines. Unsurprisingly, these...

Social media marketing has come a long way over recent years, especially with brands needing to find new ways to expand their reach. One such trendy strategy is partnering with influencers to showcase specific products to their followers who trust them. There are even...

Anyone who’s ever used a computer before will have likely used a Microsoft Office application at least once. Software like Microsoft Word and PowerPoint have entered our daily vernacular as popular work productivity applications in professional and personal settings....

Businesses in Singapore and around the world must possess an intimate understanding of the needs of their audience in order to promote products and services that are laser-targeted to what their potential customers are looking for. The way a product is marketed is...

If you’re looking to make a career switch to a different industry or company, it might be on your mind to take a skills-improvement course to increase your competitive edge in Singapore’s job market. One skill that is always in high demand across various sectors is...