Blog
Graph & Chart Types for Data Visualisation: How to Choose the Right One?
In the age of information, data is everywhere—but understanding it? That’s where the magic happens. Whether you're analysing web traffic, customer behaviour, or financial performance, one thing remains constant: raw data is meaningless without interpretation. This is...
5 Timeless Leadership Lessons from the Three Kingdoms
The Three Kingdoms era (220-280 AD) was a defining period in Chinese history, marked by fierce rivalries, brilliant strategies, and legendary leaders like Liu Bei, Cao Cao, and Sun Quan. Beyond its epic battles and political intrigue, this era offers timeless...
How to Use the VLOOKUP Function in Microsoft Excel
Mastering the VLOOKUP function in Excel can transform the way you handle data, making it easier to retrieve and analyse information efficiently. Whether you're a beginner or an intermediate user, this guide will walk you through everything you need to know. From basic...
What is RPA: Definition and Popular Tools
In today’s fast-paced business world, efficiency is everything in digital transformation. Yet, many companies still rely on employees to perform repetitive, time-consuming tasks—like data entry, invoice processing, or report generation—that could be easily automated...
The Importance of Segmentation in Email Marketing
In 2024, 72% of consumers still ignore emails that don’t speak directly to them. (TT Consultants, 2024) For marketers and business owners, that’s not just a missed opportunity, it’s revenue left on the table. The solution? Email Segmentation. Email segmentation makes...
10 Public Speaking Tips to Boost Your Confidence and Impact
Have you ever felt a lump in your throat as everyone focuses on you? Maybe the thought of being in the spotlight fills you with dread and makes you sweat. Sometimes, you might even wish to disappear just to escape the moment. Did you know, according to the Singapore...
What is A Marketing Strategy and How to Plan One Properly
Imagine trying to navigate a rapidly changing city with an outdated digital map. One that lacks real-time traffic, road closures, or new destinations. That’s what marketing without strategy feels like in today’s hyperconnected digital landscape. Marketing has evolved...
Brand Storytelling: The Dos and Don’ts with Examples
In today’s hyper-competitive marketplace, where consumers are inundated with choices, brand storytelling has emerged as a critical tool for differentiation. Brand storytelling is the art of using narrative to connect your brand with customers on an emotional level. It...
How to Use the IF Function in Excel
Microsoft Excel is more than just a tool for organising data—it’s a powerful platform for making informed decisions. One of the most essential Excel logic functions for decision-making is the IF function. Whether you're analysing sales data, tracking project progress,...
What is Data Cleaning? Best Practices and Methods
In today’s data-driven world, the quality of your data can make or break your business decisions, AI models, and analytical insights. Data cleaning—the process of detecting and correcting (or removing) inaccurate or inconsistent data—is a critical step in ensuring...
The Most Common Interview Questions and Their Answers
Picture yourself at a magic show, knowing exactly how each trick is performed. You'd be able to appreciate the skill and artistry even more. The same goes for job interviews. Job interviews can feel like a high-stakes performance, but with the right preparation, you...
Excel Conditional Formatting: A Step-By-Step Guide
Conditional formatting in Excel is a powerful tool that allows you to automatically apply formatting—such as colors, icons, and data bars—to cells based on their values. Location of Conditional Formatting in Excel’s ribbon This feature enhances data readability,...
