TikTok has exploded in popularity, capturing the attention of millions, especially among Gen Z and Millennials. TikTok is used by approximately 52.5% of Singaporeans, equating to about 2.5 million users, it’s no wonder brands are flocking to the platform. This...
In today’s digital age, where social media platforms dominate our daily lives, influencer marketing has become a powerhouse strategy for brands to connect with their target audiences. What started as a novel approach has now evolved into a multi-billion-dollar...
Are you an entrepreneur or business owner looking to maximise your profits? If so, chances are you have considered utilising online platforms such as YouTube and TikTok for digital marketing purposes. With millions of people around the world logging onto these sites...
As e-commerce has continued to skyrocket post-pandemic, advertising techniques have become more entrenched in the digital world. Recently, video marketing has garnered a lot of attention with social media platforms integrating ‘shorts’ into their format. This is an...