The world of marketing is ever-evolving and ever-changing. Over the past decade, marketers have shifted their focus to the digital realm to make their influence further-reaching and more effective. Having said that, in order to be successful, digital marketers have to...
Digital Marketing has come a long way since the invention of the internet back in the 1990s. It was in those days when Yahoo and Google started to show the world how powerful the internet could be as a ubiquitous repository of knowledge. With the benefit of hindsight,...