Generative AI for Digital Marketing
Unlock marketing innovation with our SkillsFuture funded AI course: master GenAI tools, craft data-driven campaigns, personalise customer journeys, and elevate strategic decisions for impact in today’s digital landscape.
Nett Course Fee
$385.32
Course Description
This course comprehensively explores Generative AI (GenAI) in digital marketing, beginning with foundational concepts and advancing to practical applications.
In the first learning unit, "Introduction to GenAI in Digital Marketing," learners will understand the development, current applications, and strategic importance of GenAI in reshaping digital marketing. This unit will explore how GenAI enhances content creation and customer engagement.
The second unit, "Creative Idea Generation with GenAI," focuses on applying foundational principles to generate and refine marketing designs using GenAI tools, and evaluating the commercial viability and market impact of GenAI-driven concepts.
In the third unit, "Translating Ideas into Workable GenAI-Driven Concepts," learners will transform creative ideas into actionable marketing strategies, utilising GenAI for creating and optimising campaign variations through split testing.
The final unit, "Analysing Factors Influencing GenAI-Driven Design Solutions," will guide learners in assessing audience reactions, ethical considerations, and the effectiveness of personalised strategies. This unit ensures that learners can responsibly evaluate their GenAI creations' impact, integrating performance metrics and ethical implications.
By the end of the course, learners will have practical skills in employing GenAI for innovative, versatile, and ethical digital marketing strategies.
Prerequisites
- 1 GCE 'O' Level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
Course Objectives
Upon completion of this course, trainees should be able to:
- Review the role of GenAI in digital marketing and how fundamental design principles apply to GenAI-driven marketing solutions.
- Apply appropriate techniques to generate creative ideas using GenAI tools.
- Develop design concepts that leverage GenAI, including evaluating their commercial potential.
- Utilise GenAI to translate creative ideas into practical marketing concepts and develop variations for effective testing and personalisation.
- Conduct an analysis and evaluation of the GenAI-driven design solutions considering ethical aspects and audience interactions.
Course Outline
Introduction to GenAI in Digital Marketing
- Overview of GenAI and its Applications in Marketing
- Fundamental Design Principles in the Context of GenAI
Creative Idea Generation with GenAI
- Techniques for Generating Creative Ideas with GenAI
- Developing Design Concepts with GenAI
- Evaluating GenAI-Driven Concepts for Commercial Potential
Translating Ideas into Workable GenAI-Driven Concepts
- Using GenAI to Translate Creative Ideas into Workable Concepts
- Developing Variations of Marketing Concepts with GenAI for Split Testing
- Creating Personalised Marketing Concepts for Specific Target Audiences with GenAI
Analysing Factors Influencing GenAI-Driven Design Solutions
- Understanding Factors Relating to Audience Interactions and Responses, including Ethical Considerations
- Using GenAI for Analysis and Comparison of Design Concepts
- Evaluating the Effectiveness and Ethical Implications of Personalised Marketing Strategies
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$1076.92 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$385.32 (inclusive of 9% GST) after 70% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$582.92 (after SSG 50% Funding) For Singapore Citizens aged 17-30 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$385.32 (after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$582.92 (after SSG 50% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
Generative AI for Digital Marketing Course
Course Schedule
| Course Name | Duration | Month | Date | Venue | Remarks |
|---|---|---|---|---|---|
| Generative AI for Digital Marketing ASNGAI | 2 days (9:00am - 6:00pm) | October 2026 | 17,18 | International Plaza | Weekends |
| November 2026 | 10,11 | International Plaza | Weekdays | ||
| December 2026 | 05,06 | JTC Summit | Weekends | ||
| January 2027 | 18,19 | International Plaza | Weekdays | ||
| March 2027 | 04,05 | JTC Summit | Weekdays |
Have some questions? Contact us.
FAQs
Have a few questions on your mind? See below for some frequently asked questions. Should you have further questions, please feel free to contact us.
How to become an AI marketing specialist?
Start with marketing fundamentals, then build data skills like analytics and basic coding. Learn GenAI tools (ChatGPT, DALL·E, etc.), get certified, and build a portfolio of real projects. Stay updated on tools and trends, join AI communities, and apply your skills to deliver measurable business results. A mix of creative thinking, technical skill, and strategic insight is key.
Can I use AI to do my marketing?
Yes. AI can help create content, personalise campaigns, optimise ads, and automate workflows. Tools like ChatGPT and Canva accelerate production, while predictive models improve targeting. Start with small tasks like A/B testing emails, and scale up as you get comfortable. AI works best as a co-pilot—combine human strategy with machine speed for the best results.
How do I start AI marketing?
Begin by learning core digital marketing concepts—SEO, email, social, and analytics—then explore how AI enhances each. Start small: use ChatGPT for content creation, Canva for AI visuals, or test simple automation tools for email or ads. Take a structured course like @ASK Training’s Generative AI for Digital Marketing to build practical skills. From there, experiment, measure results, and scale what works.