Understanding Key Digital Marketing Metrics for Success

Date: 29 June 2024

Time: 07:00 PM - 08:00 PM (GMT +8 Singapore Time)

Duration: 1 hour

Location: Online via Zoom

Speaker: David Chan

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About the Webinar

Join us for a webinar on Understanding Key Digital Marketing Metrics for Success! Discover the fundamentals of KPIs, learn to differentiate between metrics and analytics, and align KPIs with your business goals. Explore key metrics across SEO, social media, email marketing, paid advertising, and content marketing, and uncover tools for effective tracking and analysis. Don't miss this chance to elevate your marketing strategy and drive tangible results.


Webinar Outline

  1. Introduction (5 minutes)
    • Welcome and Overview
  2. The Fundamentals of Digital Marketing KPIs (10 minutes)
    • Definition and Purpose of KPIs in Digital Marketing
    • Differentiating Between KPIs, Metrics, and Analytics
    • Common Digital Marketing KPIs and Setting the Right KPIs Aligned with Business Goals
  3. Key Digital Marketing Channels and Their KPIs (20 minutes)
    • SEO Metrics: Traffic, Keywords Ranking, Click-Through Rate, etc.
    • Social Media Metrics: Engagement, Reach, Followers, etc.
    • Email Marketing Metrics: Open Rate, Click Rate, Conversions, etc.
    • Paid Advertising Metrics: ROI, Conversion Rate, Cost per Acquisition, etc.
    • Content Marketing Metrics: Page Views, Time on Page, Social Shares, etc.
  4. Understanding and Analyzing Data (20 minutes)
    • Tools for Tracking and Analyzing KPIs
    • Interpreting Data: Making Sense of the Numbers
    • Using Data to Make Informed Marketing Decisions
  5. Conclusion and Final Q&A (5 minutes)
    • Recap of Key Takeaways
    • Addressing Common Challenges in KPI Tracking
    • Final Round of Questions and Answers
    • Thank You and Closing Remarks

About the Speaker (David Chan)

Picture of David Chan

David Chan is a seasoned Digital Marketing Consultant with over 7 years of experience supporting clients and marketing agencies. With a strong strategic and tactical hands-on consulting background, he has worked with clients in many industries, fostering deep trust and long-term business relationships.

Among David's many achievements are rolling out regional SEO implementation for international hotel chain IHG and generating $3.8 million in ticket sales for a global soccer event through paid campaigns.

David's expertise lies in Search Engine Optimisation, Conversion Rate Optimisation, and Web Analytics, making him a valuable resource for understanding digital marketing metrics and key performance indicators (KPIs).


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