Trends Come & Go, But SEO is (Probably) Forever

Date: September 23, 2024

Time: 06:30 PM - 08:30 PM (GMT +8 Singapore Time)

Duration: 2 hours

Location: Zoom

Trainer: Martin Li

About the Webinar

In the fast-paced digital world, staying ahead of the curve can feel impossible. Trends come and go, algorithms are constantly updating, and what worked yesterday might not work today. However, there is one thing that remains constant: the importance of Search Engine Optimisation (SEO). Join us for an informative webinar and learn valuable strategies to establish a strong SEO foundation regardless of the latest trends. Rank up your brand and sign up today!

Webinar Outline

  • Introduction
    • Welcome and introductions.
    • The importance of SEO and its impact on website visibility.
  • The Evolution of SEO
    • History of SEO: From Keyword Stuffing to User-Centric Optimisation.
    • Major Search Engine Algorithm Updates and Their Impact on SEO Strategies.
  • SEO Trends vs. Fundamentals
    • Current SEO Trends and Analysis of Their Long-Term Viability.
    • Core SEO Principles That Remain Essential for Website Success.
  • Building a Future-Proof SEO Strategy
    • Technical SEO: Optimising Your Website's Foundation for Search Engines.
    • On-Page SEO Best Practices: Title Tags, Meta Descriptions, Keyword Optimisation.
    • Content Is King: Creating High-Quality Content That Resonates with Your Audience.
    • Backlink-Building Strategies for Establishing Website Authority.
  • Wrap-Up and Q&A Session
    • Recap of key takeaways.
    • Open forum for participants to ask questions and address specific SEO challenges.
    • Resources and recommended next steps.

About the Speaker (Martin Li)

Picture of Martin Li

Martin Li is a seasoned marketing leader and strategist with over 16 years of experience across diverse industries, including education, insurance, retail, travel, telecom, and technology.

In his recent role, Martin led the marketing strategies, brand growth, and audience engagement initiatives. He leveraged his expertise in digital and content marketing, e-commerce, performance marketing, and social media to achieve impressive results. His proven track record includes elevating revenue and demand generation, as well as winning multiple awards for his innovative and effective marketing campaigns.

Martin is a respected industry speaker and judge. He has participated in prestigious events and awards such as the Marketing Innovation Summit, the Marketing Excellence Awards, and the MARKies Awards.