The Future of Digital Marketing: Trends and Predictions for 2025

About the Webinar

The digital marketing landscape is rapidly changing in Singapore! Join us in this webinar where we dive deep into upcoming trends for 2025, giving you actionable strategies to dominate social media, optimise your website, and leverage the latest technologies to future-proof your business in the competitive Singaporean market. Get ahead of your competitors and sign up now!

Webinar Outline:

• Introduction
  • Welcome and Introduction
  • Discussion on the state of digital marketing in Singapore
  • The evolving digital landscape and the importance of keeping up with the trends
  • Summary of what was big in 2024
• Upcoming Trends: A Look at 2025
  • Future Vision: Unveiling 2025 Trends
  • Singaporean Consumer Insights: Understanding How They Engage (Data & Trends)
• The Future is Now: Technology & Marketing
  • AI and Machine Learning in Marketing
    • Personalised Marketing
    • Marketing Automation
    • Chatbots and AI Assistants
    • AI-Generated Content
    • Will AI Replace Search Engines?
  • Data Privacy and Ethical Marketing
    • Increased Focus on Data Privacy
    • Will 3rd Party Cookies be Phased Out?
  • Video and Immersive Content
    • Short-Form Video Dominance or Long-Form Video?
    • Will AR & VR Content Be On A Rise?
    • Livestreaming
  • Influencer Marketing
    • Micro and Nano-Influencers
    • Performance-Based Influencers
    • User-Generated Content (UGC)
• Strategies for Success in 2025
  • Content Marketing
  • Social Media Marketing
  • SEO Strategies
  • Marketing Automation
• Q&A and Wrap-Up
  • Ask the Experts: Get your burning digital marketing questions answered.
  • Key Takeaways: Recap of the most important trends and actionable strategies.
  • Futureproofing Your Business: Building a Sustainable Marketing Plan for 2025 and beyond.

About the Speaker (Christopher Tan)

Christopher Tan is a highly experienced trainer and consultant with over 10 years of expertise in digital marketing and digital transformation. As an ACTA-certified Lead Trainer, he has worked with notable organisations such as Boston Consulting Group, Deloitte, and Lithan Academy, training corporate clients like Bank of Singapore and Amway.

He co-founded several e-commerce startups, one of which achieved $3.7 million in revenue in its first year. His digital marketing strategies have consistently delivered strong results, including up to 4300% ROAS during peak seasons.

With a strong background in both management and technology, Christopher has helped businesses grow through innovative digital solutions, from launching B2C and B2B capabilities to implementing cloud-based ERP systems.