Navigating Career Transitions to Digital Marketing

About the Webinar

Join our webinar for a comprehensive overview of the digital marketing landscape, including an introduction to key channels and strategies. Assess your skills and interests to determine your suitability for a digital marketing career, and explore various roles within the field with insights into skills and responsibilities.

Develop a personalized career plan with clear goals and a step-by-step strategy for success, and discover upskilling opportunities and resources to stay competitive in the industry. Learn how to tailor your resume and portfolio for digital marketing roles, and gain job search strategies to find opportunities and excel in interviews.

Engage in a Q&A session to get personalized advice on your career transition challenges and receive additional tips for success in the digital marketing field. On top of that, find out more about the latest skillsFuture Initiatives and resources available to support in your upskilling journey from a SkillsFuture Advisor.

About the Speaker (Benjamin Song)

With over 23 years in business leadership, Benjamin has honed a specialty in digital marketing and AI, driving innovations and strategic growth across multinational landscapes. His journey includes founding companies recognised by top media and leading digital strategies that encompass SEO, content marketing, and social media campaigns.

His expertise extends to AI integration in marketing practices, such as chatbots and data analytics. As a digital marketing strategist, he is passionate about leveraging technology to enhance brand visibility and engagement, backed by a proven track record of mentoring teams and leading training programs in digital transformation and AI applications.