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Get Started In Digital Marketing (TikTok Marketing): A Beginner’s Guide

Location: Online via Zoom

Speaker: Tyson Kwek

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About the Webinar

Explore TikTok's potential as a marketing tool in this beginner’s workshop. Learn about the platform's viral trends, algorithm, and how to create engaging content. We'll cover strategies for growing your presence, collaborating with influencers, and measuring success. Perfect for marketers and business owners looking to leverage TikTok for marketing.

This workshop will introduce you to the unique features of TikTok, from its viral trends to its algorithm. Participants will learn how to create engaging content that captures the attention of the platform’s vast and active user base. The session will cover strategies for growing your TikTok presence, collaborating with influencers, and measuring campaign success. Ideal for marketers and business owners, this workshop will equip you with the knowledge and skills to leverage TikTok for your marketing efforts.

Presentation Outline:

  • Introduction to TikTok Marketing
  • Overview of TikTok as a Marketing Platform
  • Setting Up a TikTok Business Account
  • Optimizing Your TikTok Profile
  • Creating Your Buyer Persona
  • Understanding TikTok's Algorithm
  • Content Creation Strategies and Tools
  • TikTok Trends and Challenges
  • Examples of Successful Campaigns

About the Speaker (Tyson Kwek)

Picture of Tyson Kwek

Tyson Kwek is a seasoned digital marketing manager at @ASK Training, boasting 6 years of experience in various industries. With a deep understanding of digital trends and a proven track record in successful marketing campaigns, Tyson will share valuable insights on TikTok marketing. His expertise will guide participants through the unique features of TikTok, content creation strategies, and effective ways to grow and measure their presence on the platform.

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