Building A Website? Here’s What You Need

Date: August 19, 2024

Time: 06:30 PM - 08:30 PM (GMT +8 Singapore Time)

Duration: 2 hours

Location: Online

Trainer: Eric Heng

About the Webinar

Feeling overwhelmed by the idea of building your own website? You're not alone! This interactive webinar will equip you with the essential knowledge and tools to confidently navigate the website creation process, even if you're a complete beginner. Join us and learn the key steps to building a website that not only looks good but also achieves your goals. Get your brand out there and register now!

Webinar Outline

  • Introduction
    • Welcome And Introductions.
    • The Importance of Websites in Today's Digital World.
  • Understanding Your Website Needs
    • Defining Your Website's Purpose and Target Audience.
    • Common Website Types (e.g., Business, Portfolio, Blog).
    • Setting SMART Goals for Your Website.
  • Choosing Your Platform
    • Overview Of Popular Website Building Platforms (e.g., Wix, Squarespace, WordPress).
    • Key Considerations When Choosing a Platform (e.g., Ease of Use, Features, Cost).
    • Live Demo of a User-Friendly Platform.
  • Domain Names & Website Hosting
    • What Is a Domain Name and Why It Matters.
    • Tips For Choosing a Memorable Domain Name.
    • Understanding Website Hosting and Choosing a Reliable Provider.
  • Crafting Compelling Content
    • Planning Your Website's Content Structure.
    • Writing Clear and Engaging Website Copy.
    • Utilising Visuals to Enhance Your Website (Images, Videos).
  • Design for Usability
    • Importance Of Website Design in User Experience (UX).
    • Basic Design Principles for A Visually Appealing Website.
    • Mobile Responsiveness and Ensuring Your Website Works on All Devices.
  • Search Engine Optimisation (SEO) Basics
    • Why SEO Is Important for Website Visibility?
    • Optimising Your Website Content and Structure for Search Engines.
  • Wrap-Up and Live Q&A Session
    • Recap of key takeaways.
    • Open forum to answer all your website-building questions.

About the Speaker (Eric Heng)

Picture of Eric Heng

With almost 20 years’ experience in brand management, marketing communications, digital marketing, eCommerce and business development for a wide range of industries and organisation types, Eric has developed a strong business acumen to identify, develop and manage business opportunities for revenue generation and market share capitalisation.

Eric has hands-on experience with both B2B and B2C in a leading role for organisations ranging from Small Medium Enterprises (SMEs), Multinational Companies (MNCs); as well as government/statutory boards, across industries like Advertising, Media, Information Technology, Consumer Electronics, Education, Food & Beverage.

Eric is well-skilled in the technical, conceptual and content development of business-driving collaterals. Proven ability to drive record-high marketing campaign response-rates and execute successful programme launches.