TikTok for Brand Awareness and Engagement | My Digital Life

About the Webinar

Want to use the power of TikTok as part of your brand strategy? This interactive session will guide you through the basics of TikTok, including what works on the platform, how to create engaging videos and ways to build your brand voice. With real-world examples, creative tools and some hands-on activity, you’ll leave with the confidence to start using TikTok to grow your reach and connect with your audience.

Webinar Outline:

• Introduction to TikTok
  • Overview of TikTok and its audience demographics
  • Why TikTok is a valuable platform for brand marketing
• Understanding TikTok Trends and Culture
  • Overview of TikTok's unique content trends and challenges
  • How to stay updated with TikTok trends and incorporate them into your content strategy
• Creating Engaging TikTok Content
  • Tools & Tips for creating TikTok videos that resonate with your audience
  • Leveraging TikTok features such as duets and effects
• Building Your TikTok Brand
  • Establishing a consistent brand voice and identity on TikTok
  • Leveraging TikTok influencers and collaborations to expand your reach
• Case Studies of Successful TikTok Campaigns
  • Examples of brands that have successfully leveraged TikTok for brand awareness and engagement
  • Lessons learned from their TikTok marketing strategies
• Q&A Session
  • Open floor for questions from participants
  • Addressing specific concerns or queries about leveraging TikTok for brand marketing

About the Speaker (Richard Ng)

Richard Ng is a highly accomplished digital marketing strategist, educator, and entrepreneur with over two decades of industry experience. He is the founder of Gold Knight International, a digital marketing training powerhouse, and SilverTongue.sg, a TikTok creator agency empowering everyday creators.

As a SkillsFuture-accredited master trainer and curriculum developer, Richard has trained over 6,000 students and conducted more than 400 classes across topics such as TikTok marketing, affiliate marketing, Google Ads, Facebook marketing, SEO, and e-commerce. He has developed more than 30 WSQ-certified digital marketing courses in Singapore.

Richard holds partnerships and certifications with leading platforms including Meta, Google, Shopify, and TikTok (Shop, Affiliate, and MCN Partner). He is also a TikTok Certified Media Buying Professional and was recognized as a Top SEM Voice on LinkedIn.

His Amazon best-selling book, The Art of TikTok Marketing War, combines Sun Tzu’s timeless strategies with practical TikTok marketing techniques. It topped five Amazon categories and is now archived in the Singapore National Library.