Getting Started with Google Ads: A Beginner's Guide

Date: 8th June, 2024

Time: 02:00 PM - 03:00 PM (GMT +8 Singapore Time)

Duration: 1 hour

Location: Online via Zoom

Speaker: David Boh

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About the Webinar

Join our webinar for an in-depth look into Google Ads, an essential tool for online advertising. Learn about its role in digital marketing and how it benefits businesses. Get a step-by-step guide to creating a Google Ads account, including tips for billing and campaign settings.

Understand the different campaign types available, such as search, display, video, and shopping campaigns, and when to use each based on your marketing goals. Discover the importance of keyword research and ad group creation, along with tips for creating compelling ads with effective copy.

Learn about budgeting options and bidding strategies, as well as tracking and measuring success with conversion tracking and key metrics. Get tips for optimizing your campaigns and engage in a Q&A session to get answers to your specific questions about setting up and running Google Ads campaigns.


About the Speaker (David Boh)

Picture of David Boh

David Boh is a seasoned digital marketer with over a decade of experience, currently serving as the Head of Digital Marketing at a global luxury hotel group. Leveraging his track record and experience across various digital marketing domains, he has played a pivotal role in mentoring and guiding aspiring marketers, imparting invaluable knowledge and insights gained from his extensive tenure in the industry.

Webinar Information

  • This webinar is conducted via Zoom. You may access Zoom via the app or using a web browser.
  • Please ensure that you enter a valid email address as you will receive an email with the link to the webinar.
  • The link to the webinar should not be shared with others.
  • Ensure you have a strong internet connection. Using your mobile data is not recommended.
  • This webinar will be recorded and made available on our website for later viewing.
  • The webinar outline is subject to change.

Zoom Registration Link: Register for the Webinar