About the Event:

Digital marketing is entering a new phase of rapid change, and 2026 will bring fresh shifts in technology, consumer behaviour, and content engagement. Digital Marketing Trends for 2026 – Let’s Get Ready! is a webinar that will unpack the major developments shaping the year ahead, including how AI and other emerging trends are influencing the way brands reach and connect with audiences. This session offers clear, practical insights to help you understand what’s evolving in the digital landscape and how to position your strategies for success in 2026. Join us to prepare for what’s coming next and make informed decisions in an increasingly dynamic environment.

 

Webinar Outline

  1. Current Digital Marketing Landscape (15 mins)
    • Key changes in digital marketing (2024-2025)
    • Emerging consumer behaviours
    • Why these four trends matter most
  2. Trend #1: AI Applications in Marketing (20 mins)
    • Practical uses of AI for content creation (drafting, visuals, speed)
    • AI Automation in Marketing
    • Limitations of AI and need for human judgment (quality, trust)
  3. Trend #2: Search Behaviour Changes (15 mins)
    • Zero-click search and social search rise (Google + TikTok + YouTube)
    • How content gets surfaced without clicks (visibility, usefulness)
    • Voice and conversational search implications
  4. Trend #3: Short-Form Video (20 mins)
    • Beyond TikTok: Instagram, YouTube, LinkedIn
    • Simple video formats that drive engagement
    • Case examples (B2C and B2B)
  5. Trend #4: Influencer Marketing Shifts (15 mins)
    • Nano & micro-influencer effectiveness (trust over reach)
    • Why AI virtual influencers rarely convert
    • Choosing collaborators who already have credibility
  6. Implementation Discussion (15 mins)
    • Trend prioritisation for your industry
    • Resource list for further learning
    • Open Q&A session

About The Speaker

Christopher Tan is a highly experienced trainer and consultant with over 10 years of expertise in digital marketing and digital transformation. As an ACTA-certified Lead Trainer, he has worked with notable organisations such as Boston Consulting Group, Deloitte, and Lithan Academy, training corporate clients like Bank of Singapore and Amway.

He co-founded several e-commerce startups, one of which achieved $3.7 million in revenue in its first year. His digital marketing strategies have consistently delivered strong results, including up to 4300% ROAS during peak seasons.

With a strong background in both management and technology, Christopher has helped businesses grow through innovative digital solutions, from launching B2C and B2B capabilities to implementing cloud-based ERP systems.

 

Webinar Information

  • This programme is conducted entirely online. You may access Zoom via the app or using a web browser.
  • Please ensure that you enter a valid email address as you will receive an email with the link to the online programme/event near the day of the programme/event.
  • The link of the programme should not be shared with others.
  • Do ensure you have a strong internet connection. Using your mobile data is not recommended.
  • The National Library Board, Singapore (NLB) reserves the right in its absolute discretion to disqualify or refuse admission to any registrant without any reason and notice.
  • Please note that presentation slides may be available during or after the programme, depending on the programme. Where applicable, only participants who attend the programme can have access to the slides via instructions given during the programme.

Zoom Registration Link: Sign Up

Digital Marketing Trends for 2026 – Let’s Get Ready!

Date: 19 December 2025

Time: 6:30 PM – 08:00 PM (GMT +8 Singapore Time)

Duration: 1 hour 30 minutes

Location: Online via Zoom

Speaker: Christopher

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