About the Event:

This workshop provides SMEs with a practical introduction to how Generative AI (GenAI) is transforming modern marketing and reshaping the digital landscape. Participants will gain a foundational understanding of GenAI, including its capabilities, limitations, and growing role in helping businesses improve marketing efficiency, reduce costs, and scale their outreach efforts.

The session will explore common marketing challenges faced by SMEs and demonstrate how GenAI tools can support content creation, and overall marketing productivity. In addition, participants will be introduced to emerging concepts such as Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO), and how AI-driven search experiences are changing the way customers discover businesses online.

The workshop will also compare SEO, GEO, and AEO, highlighting their key differences and the strategic shifts SMEs need to make to remain visible across both traditional search engines and AI-powered platforms. By the end of the workshop, participants will be equipped with practical insights and actionable strategies to strengthen their digital marketing presence in an AI-driven business environment.

Webinar Outline

1. Welcome Address & Introduction (12:00PM — 12:10PM)
   • Explore common SME marketing challenges and how Generative AI is transforming digital business growth.
2. AI-Powered Growth for SMEs: Integrating GenAI into Modern Marketing by Alif Ahmad (12:10PM — 12:40PM)
   • Learn how GenAI is transforming SME marketing and how SEO is evolving into GEO and AEO for AI-powered visibility.
3. The Application: Driving Efficiency & Scaling Outreach by Elizabeth Taylor (12:40PM — 1:10PM)
   • Discover how SMEs can use GenAI tools to streamline content creation, reduce costs, and boost marketing productivity through practical strategies and real-world examples.
4. Interactive Q&A & Expert Consultation (1:10PM — 1:40PM)
   • An open floor for attendees to ask specific questions on integrating GenAI, GEO, and AEO into their unique business models.
5. Closing Remarks & End of Webinar (1:40PM)

About The Speaker

Elizabeth Taylor

Elizabeth is a highly accomplished AI and Digital Marketing Trainer with over 25 years of marketing experience. She specialises in demystifying complex digital and AI concepts, transforming them into practical, actionable skills that drive measurable business outcomes. Recognised for her engaging and results-oriented approach, Elizabeth is an ACLP-qualified instructor and a Meta Certified Trainer. Her key strengths lie in curriculum design, facilitation, and delivering tailored training solutions for corporate cohorts, small businesses, and fast-track upskilling programs.

Alif Ahmad

Alif is a Senior Business Advisor at SME Centre@ASME, specialising in AI, TikTok marketing, Generative AI, and branding strategies for SMEs. He works closely with SMEs to accelerate digital transformation, improve online visibility, and create impactful brand experiences that support long-term business success.