WSQ Specialist Diploma in Infocomm Technology (Sales and Marketing)
Master advanced digital marketing strategies through real-world, hands-on projects across 8 modules (6 months) and earn a Specialist Diploma in Digital Marketing
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
This programme is eligible for the $4,000 SkillsFuture Level-Up Programme top-up
*For SCTP Participants only
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Get Certified in the Specialist Diploma in Digital Marketing
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
According to recruitment and talent platform Grit’s Singapore Salary Report & Market Outlook for 2022/2023, more than half (57%) of employers in Singapore are looking to fill digital marketing roles.
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Through this Specialist Diploma programme, you will be able to immerse yourself in advanced digital marketing techniques and get the opportunity to implement these advanced tools and methodologies on real-world projects. This will help to enhance your employability.
Additionally, you will be supported by veteran mentors who will guide you through the duration of your capstone project (digital marketing portfolio).
Business Owner
“You can’t manage what you don’t understand” is especially relevant for entrepreneurs with limited knowledge of digital marketing strategies and campaign implementation.
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
This advanced programme will enable you to lead a full fledged digital marketing team and communicate effectively with digital agencies. With knowledge and skills on advanced online marketing strategies, you will also be able to align your teams with company objectives.
Hiring, managing, and retaining talent no longer becomes a constant challenge and you can look forward to scaling your marketing department as your business expands. This will undoubtedly lead to a more more cohesive and productive workforce.
Marketer
With technology rapidly advancing and industries undergoing critical digital transformation due largely to COVID-19, the digital skills gap is widening.
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
After completing the 8 advanced digital marketing modules, you will be able to develop and implement advanced digital marketing strategies and effectively manage digital marketing teams both in-house and outsourced.
Your ability to lead and drive results in digital marketing will make you an invaluable asset to your organisation.
What is the SkillsFuture Career Transition Programme?
The SkillsFuture Career Transition Programme (SCTP) is a government initiative in Singapore designed to assist mid-career individuals in acquiring new skills and knowledge to facilitate a career transition. This programme is geared towards individuals who wish to switch industries or occupations due to changes in the job market, technological advancements, or personal career goals.
Here are some key features and components of the SkillsFuture Career Transition Programme:
Skills Upgrading: The SCTP provides funding and support for mid-career individuals to undergo training and upskilling in new areas, helping them acquire the skills and knowledge necessary for their chosen career transition.
Financial Support: Participants in the SCTP can receive financial assistance in the form of course fee subsidies and training allowances to ease the financial burden of making a career switch.
Coaching and Mentorship: Participants in the SCTP will receive coaching and mentorship in building a portfolio through a capstone project. This will help participants to increase their employability.
Career Guidance: The programme also provides career advisory services and guidance to help individuals get placed in job roles, such as interview preparation, resume tips and more.
Discover Your Path: SCTP vs. Non-SCTP
SCTP Pathway
For those aspiring to kickstart a career in digital marketing.- Structured Learning: Dive into a comprehensive curriculum, equipping you with the latest industry knowledge and skills.
- Capstone Project: Complete a practical capstone project which serves as a portfolio, guided by our experts. It’s a chance to apply your newfound expertise to real-world scenarios.
- Coaching & mentorship: Benefit from post-course coaching and mentorship, fine-tuning your skills and helping you apply learnings to your project.
- Career Advisory and Resources Support: Our dedicated career services team will provide various assistance and resources to enhance your job search.
Non-SCTP Pathway
For those seeking knowledge without the commitment of a job transition.- Flexible Learning: Access the same seven modules + capstone project with comprehensive curriculum, equipping you with the latest industry knowledge and skills but on your schedule. No need to follow set course intake dates; choose the course dates that suit you.
- Independent Journey: As a non-SCTP learner, you won’t receive post-course coaching or mentorship, and we won’t place you in a job. Your focus is solely on learning and applying these skills to real-world scenarios.
- Earn Your Diploma: Upon successful completion, you’ll still earn your accredited Diploma in Digital Marketing, a testament to your expertise in the field.
Course Modules & Curriculum
The Specialist Diploma in Digital Marketing spans 8 modules (150 hours) over 4 to 7 months, depending on whether you’re enroled in the full-time or part-time intake.
Module 1: Advanced Digital Marketing Strategy
Topics Covered
- Learning Unit 1: Exploring Advanced Digital Marketing Techniques
- Learning Unit 2: Analysing Your Digital Marketing Ecosystem
- Learning Unit 3: Building Your Next-Level Digital Marketing Strategy
- Learning Unit 4: Practical Steps for Digital Transformation Implementation
Hands-on Project-based Assignment
Learning Outcomes
Module 2: Advanced Digital Advertising
Topics Covered
- Learning Unit 1: Elevate Your Brand Strategy for the Digital Age
- Learning Unit 2: Exploring the Digital Advertising Ecosystem
- Learning Unit 3: Analyzing the Effectiveness of Digital Advertising Campaigns
- Learning Unit 4: Optimizing Digital Advertising Operations
Hands-on Project-based Assignment
Learning Outcomes
Module 3: Advanced Social Media Management
Topics Covered
- Learning Unit 1: Understanding Social Media Through Company and Competitor Analysis
- Learning Unit 2: Crafting Social Media Posts from Ideation to Scheduling
- Learning Unit 3: Implementing Advanced Social Media Content Tactics
- Learning Unit 4: Measuring and Analyzing Social Media Metrics for Success
- Learning Unit 5: Social Media Compliance and Management Practices
Hands-on Project-based Assignment
Learning Outcomes
Module 4: Advanced Digital Content Marketing
Topics Covered
- Learning Unit 1: Introduction to Content Marketing
- Learning Unit 2: Designing Your Content Blueprint
- Learning Unit 3: Mastering Content Development
- Learning Unit 4: Distributing Your Content Strategically
- Learning Unit 5: Analyzing and Measuring Content Success
Hands-on Project-based Assignment
Develop content marketing strategy for an organisation.
Learning Outcomes
Module 5: Advanced Search Engine Optimisation (SEO)
Topics Covered
- Learning Unit 1: Elevating Your Content Strategy with Advanced SEO Techniques
- Learning Unit 2: Navigating Complex SEO Algorithms with Advanced On-Page Tactics
- Learning Unit 3: Crafting Advanced Link-Building Tactics for SEO Success
- Learning Unit 4: Measuring Success with Advanced SEO Strategies and Analytics
Hands-on Project-based Assignment
Learning Outcomes
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
Topics Covered
- Learning Unit 1: Mastering Advanced GA4 Fundamentals
- Learning Unit 2: Mapping Your GA4 Measurement Strategy
- Learning Unit 3: Navigating the Data Landscape in GA4
- Learning Unit 4: Mastering Tracking in GA4
- Learning Unit 5: Event and Conversion Configuration in GA4
- Learning Unit 6: Analytics Insights for Advertising Data
- Learning Unit 7: Essential GA4 Configuration Techniques
- Learning Unit 8: Exploring Data Insights with GA4
Hands-on Project-based Assignment
Learning Outcomes
Module 7: Email Marketing
Topics Covered
- Learning Unit 1: Getting Started with Email Marketing and Marketing Automation
- Learning Unit 2: Building Blocks of Email Marketing
- Learning Unit 3: Creating and Nurturing Your Email Audience
- Learning Unit 4: Effective Email Communication Strategies and Crafting Persuasive Emails
- Learning Unit 5: Creating an Effective Email Marketing Strategy
- Learning Unit 6: Maximizing Email Marketing Performance
- Learning Unit 7: The Digital Customer Journey with Lifecycle Marketing
- Learning Unit 8: Streamlining Marketing with Drip Campaigns
- Learning Unit 9: Navigating the World of Automation Triggers
- Learning Unit 10: Measuring and Analyzing Email Marketing Success
Hands-on Project-based Assignment
Learning Outcomes
Module 8: Capstone Project (Digital Marketing Strategic Plan)
Competency Descriptors
- Outline the purpose of developing a digital marketing strategic plan for a company
- Define the scope of a digital marketing plan based on the assessment of the company’s internal resources
- Conduct market research and situational analysis to assess a company’s external outlook
- Define digital marketing objectives and SMART key performance indicators to measure digital marketing campaign performance
- Develop digital marketing campaign plans with budgeting and activity schedules to facilitate implementation of digital marketing strategies
- Evaluate digital marketing campaign performance and recommend optimisation strategies to achieve the marketing objectives identified
Why Learn From Us
When you learn with us, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Comprehensive, up-to-date curriculum and courseware
Career advisory and resources support
Post-Course Support and Outcomes
Upon completing the course modules, you will receive coaching and mentorship by our programme advisors to complete your capstone project. This capstone project also serves as your portfolio, showcasing your knowledge and skills.
Once the project is completed, you’ll gain access to our dedicated career advisory and resources support. Our career services team will be readily available to provide assistance to enhance your employability, such as Career Assistance Workshops, resume building and interview tips, and more.
Course Fees and Subsidies
Self-Sponsored
Company Sponsored
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$2,980.93
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by SkillsFuture Credit.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$2,980.93
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$1,157.73
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Additional Course Fee Funding Support (AFS) Criteria and/or Requirements
Trainee is 21 years old and above, a Singaporean Citzen, and
- Has been in long-term unemployment of 6 months or more*; or
- Recipient of ComCare Short-to-Medium Term Assistance (STMA)* or Workfare Income Supplement (WIS)*; or
- Person with Disabilities
Will be eligible for 95% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$701.93
Course fees after subsidy can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
*Supporting documents such as CPF, approval letter, and/or payout letter is required to be submitted upon registration. You may request a copy from MSF Social Service Offices or via CPF’s Workfare Portal.
SCTP Course Schedules
Dec 2024 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
05, 06 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
12, 13 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
19, 20 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
26, 27 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
02, 03 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
09, 10 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Module 7: Email Marketing
16, 17 Jan 2024 (Thu, Fri) 8:30am – 6:30pm
Capstone Project
23 Jan 2025 (Thu)
20 Feb 2025 (Thu)
Jan 2025 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
06, 07 Jan 2025 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
13, 14 Jan 2025 (Mon, Tue) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
20, 21 Jan 2025 (Mon, Tue) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
03, 04 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
10, 11 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
17, 18 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 7: Email Marketing
24, 25 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
07 Mar 2025 (Fri)
11 Apr 2025 (Fri)
Jan 2025 Weekend Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
04, 05 Jan 2025 (Sat, Sun) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
11, 12 Jan 2025 (Sat, Sun) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
18, 19 Jan 2025 (Sat, Sun) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
25, 26 Jan 2025 (Sat, Sun) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
08, 09 Feb 2025 (Sat, Sun) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
15, 16 Feb 2025 (Sat, Sun) 8:30am – 6:30pm
Module 7: Email Marketing
22, 23 Feb 2025 (Sat, Sun) 8:30am – 6:30pm
Capstone Project
01 Mar 2025 (Sat)
05 Apr 2025 (Sat)
Feb 2025 Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Advanced Digital Marketing Strategy
06, 07 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 2: Advanced Digital Advertising
13, 14 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 3: Advanced Social Media Management
20, 21 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 4: Advanced Digital Content Marketing
27, 28 Feb 2025 (Mon, Tue) 8:30am – 6:30pm
Module 5: Advanced Search Engine Optimisation
06, 07 Mar 2025 (Mon, Tue) 8:30am – 6:30pm
Module 6: Advanced Digital Marketing Analytics (Google Analytics)
13, 14 Mar 2025 (Mon, Tue) 8:30am – 6:30pm
Module 7: Email Marketing
20, 21 Mar 2025 (Mon, Tue) 8:30am – 6:30pm
Capstone Project
26 Mar 2025 (Wed)
23 Apr 2025 (Wed)
Non-SCTP Course Schedules
For non-SCTP learners, click here to view all available course dates for the Specialist Diploma modules.
Hear from our graduates
Andie Jumaat
“Enrolling in the Specialist Diploma Programme at ASK Training has been a transformative experience. As someone with no prior background, no interest in digital media marketing let alone any social media account, I went through the entire marketing module, learning from scratch. This journey taught me an important lesson: knowledge is something we must actively seek out and apply.
ASK Training truly stands out with its strong administrative support team (Belinda and crew) and a wealth of experienced trainers (Benjamin, Raymond, Tylus to name a few) who offer invaluable knowledge. Their commitment to delivering quality education and services is evident throughout the program.
Overall, ASK Training’s dedication to empowering learners with practical skills and expert guidance has been instrumental in my personal and professional growth. I am confident that the lessons l’ve learned here will continue to serve me well in the future.”
Ke Hui Nah
“I recently attended the Specialist Diploma in Digital Marketing at ASK Training and had a great experience. Even with some prior marketing experience, the course helped me grasp the importance of strategic planning in a structured way.
It gave me a solid foundation in key areas, making me more confident in planning and managing digital marketing, not just executing it. The comfortable classrooms and tea breaks were a nice bonus!”
Frequently Asked Questions (FAQ)
What is a WSQ Specialist Diploma, and how does it relate to digital marketing?
A WSQ Specialist Diploma is an advanced qualification recognised in Singapore, providing specialised expertise in a particular field.
In this case, the WSQ Specialist Diploma in Digital Marketing focuses on equipping individuals with advanced skills and knowledge to excel in the digital marketing field, a key area of focus within the SkillsFuture Singapore initiative.
What does the Specialist Diploma in Digital Marketing entail?
What qualifications will I gain upon completing the WSQ Specialist Diploma in Digital Marketing?
What topics are covered in the eight modules of the WSQ Specialist Diploma programme?
How is the Specialist Diploma in Digital Marketing structured, and what sets it apart?
The course is structured into eight specialised modules, each focusing on a specific aspect of digital marketing. You’ll engage in comprehensive, up-to-date curriculum and courseware, with real-world hands-on projects. This approach, advocated by SkillsFuture Singapore, ensures that learners are well-prepared for practical challenges in the industry. Post-course coaching and mentorship are also provided to enhance your learning experience.
For a better understanding of the course structure, you can visit our page here.
What topics are covered in the eight modules of the WSQ Specialist Diploma programme?
How will the WSQ Specialist Diploma in Digital Marketing benefit my career in Singapore?
This qualification enhances your employability and opens up new opportunities in the digital marketing industry.
Additionally, it aligns with the SkillsFuture Career Transition Programme (SCTP), offering avenues for career advancement and transition.
What is the duration of the WSQ Specialist Diploma in Digital Marketing programme?
What is the SkillsFuture Career Transition Programme (SCTP)?
The SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.
You can choose to study part-time or full-time, depending on what suits you best, and the programme lasts between 3 to 12 months.
This ensures individuals like you have the opportunity to upskill or re-skill while effectively preparing for successful career transitions.
For more information on SkillsFuture Career Transition Programmes (SCTP), visit the MySkillsFuture website.
What are the entry requirements for the WSQ Specialist Diploma in Digital Marketing?
To enrol in the WSQ Specialist Diploma in Digital Marketing, applicants typically should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding ofsales and marketing concepts would be beneficial.
What is included in the post-course coaching and mentorship offered after completing the programme?
The post-course coaching and mentorship provide you with personalised guidance and support as you transition into the workforce.
You will receive one-on-one coaching sessions and mentorship from experienced professionals to help you apply your newly acquired skills. This mentoring approach is a key component of the SkillsFuture SG Framework to ensure continuous learning and development.
How do I register for the WSQ Specialist Diploma in Digital Marketing?
You may sign up at our registration page here and fill up the form with your details and submit the course registration form. Upon submitting the registration form and making payment, your seat will be reserved and we will contact you for confirmation.
If you encounter any difficulties during the registration process or have any questions, you can contact us and our programme consultants will be happy to assist!
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Have questions? Speak to our programme consultants!
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