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Get Certified in the WSQ Advanced Certificate in Digital Marketing
Are you a Career Seeker, Business Owner, or a Marketer?
Career Seeker
Salaries for Digital Marketers range from $30,000 for entry level positions to $180,000 per annum for Head roles. – Sources: PayScale and Glassdoor.
However, entry can be difficult as employers demand a wide range of skills and comprehensive portfolios that demonstrates experience.
Business Owner
Hiring, managing, and retaining talent then becomes a cyclical challenge on top of struggling to understand digital marketing return on investment (ROI).
- Obtain a clear birds eye view of how the various digital marketing channels integrate to generate ROI
- Be able to develop customised digital marketing strategies for your own business
- Be able to make better informed decisions on whether to outsource campaign implementation to digital marketing agencies, retain them in-house, or a mix of both.
Marketer
Many marketers in the past decade have struggled to keep up with the ever-changing digital marketing landscape until today.
- Enable you to transition from a traditional marketer to a digital marketer
- Allow you to better manage digital marketing campaigns through external agencies or in-house
- Equip you with the ability to prove your contributions to your company and advance your career in marketing.
Course Schedules
Student Reviews
Advanced Certificate in Digital Marketing Course Modules & Curriculum
Module 1: Digital Marketing Essentials
Learning Outcomes
Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:
- Apply the principles of marketing mix (Product, Price, Place, and Promotion) within a digital marketing framework to analyse an organisation’s marketing mix.
- Describe the concept of customer personas, including mapping the online customer journey, and understanding key touchpoints for optimal consumer engagement.
- Proficient in utilising digital marketing analytics tools, including identifying relevant KPIs, assessing the ROI of digital strategies, and recognising emerging trends that offer retail marketing opportunities.
Learning Units
1. Digital Marketing and Marketing Mix
- Introduction to Digital Marketing in the Context of the Marketing Mix
- The Evolution of the ‘Product’ Element in the Digital Age
- Pricing in the Digital Era
- Digital Distribution (Place)
- Promotion in Digital Marketing
2. The Digital Customer
- Creating digital customer personas
- Mapping the digital customer journey and touchpoints
- Importance of analytics in understanding online consumer behaviour
3. Digital Strategy Impact
- Introduction to Digital Strategy Impact
- Evaluating the Impact of Digital Strategies
- Digital Marketing and Analytics Tools
- Emerging Trends
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to demonstrate proficiency in conducting digital marketing mix analysis for a Startup.
Module 2: Digital Advertising
Learning Outcomes
Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:
- Analyse media types by assessing their impact and coverage, including identifying media usage trends and integrating multiple platforms for effective communication and advertising.
- Formulate and execute a digital advertising strategy tailored to specific campaign objectives, including the selection of appropriate digital media channels, budget allocation, and key performance indicators, to effectively reach and engage target audiences in the digital landscape.
Learning Units
1. Digital Advertising Fundamentals and Channels
- Definition and significance of digital advertising in the modern marketing landscape
- Forms of Media Channels for Brand and Marketing Activities
- Types of Media and Their Impact and Coverage
- Trends in Media Usage in Digital Advertising
- Methods to Integrate Various Media Platforms
2. Digital Advertising Strategy and Planning
- Framework for Digital Advertising Strategy and Planning
- Stage 1: Campaign Definition
- Stage 2: Strategy Development
- Stage 3: Budgeting and Planning
- Stage 4: Campaign Execution
- Stage 5: Performance Monitoring and Optimisation
- Stage 6: Evaluation and Reporting
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to formulate and execute a digital advertising strategy.
Module 3: Social Media Marketing
Learning Outcomes
Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:
- Choose the appropriate combination of social media channels for a company to interact with distinctly identified audiences in order to attain specific marketing goals.
- Develop an all-encompassing social media plan that includes crafting a customer profile and aligning social media marketing aims with client objectives.
- Implement a social media strategy, managing content scheduling, audience engagement, and community interactions across selected platforms while utilising management tools to ensure alignment with marketing objectives and maintain a consistent brand presence.
- Select relevant key performance indicators to evaluate the effectiveness of the social media strategy.
- Categorise and identify the severity of complaints, including responding to different types of complaints.
Learning Units
1. Concept of Social Media in Digital Marketing
- Definition and Significance in Modern Marketing
- Overview of Social Media Platforms
- Audience Segmentation and Targeting
2. Planning & Development of a Social Media Strategy
- Introduction to Social Media Strategy
- Defining Objectives
- Target Audience Identification
- Competitive Analysis
- Social Media Platform Selection
- Content Strategy
3. Implementation of a Social Media Strategy
- Content Scheduling and Posting
- Audience Engagement
- Community Management
- Use of Social Media Tools
- Brand Consistency
- Adherence to Platform Guidelines
4. Evaluation of a Social Media Strategy
- Introduction to Evaluation in Social Media
- Defining Success Metrics
- Analytical Tools and Techniques
- Measuring Engagement
- ROI Measurement
- Analysing Content Performance
- Audience Analysis
- Competitive Benchmarking
- Ad Campaign Evaluation
5. Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
- Understanding Social Media Crises
- Types and Nature of Complaints
- Conflict Resolution Techniques
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to formulate and execute a digital advertising strategy.
Module 4: Search Engine Optimisation (SEO)
Learning Outcomes
Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:
- Assess the advantages and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers.
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings.
- Develop content marketing and link building plans to rank various types of content on the organic search engine results pages.
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics.
Learning Units
1. Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Introduction to SEO and SEM
- Advantages & Disadvantages of SEO
- Advantages & Disadvantages of SEM
- Search Marketing Tools
- Aligning SEO and SEM with Marketing Objectives
2. Keyword Research & On-Page SEO
- Introduction to Keyword Research
- Introduction to On-Page SEO
- Keyword Research Strategies
- On-Page SEO Optimisation Techniques
- Curating Content Curation
- Content Marketing Calendar
3. Link Building (Off-Page SEO)
- Introduction to Link Building
- Content Marketing for Link Building
- Link Building Quality
- Types of Backlinks and Link Building Strategies
- Effective Link Building Outreach
- Measuring Link Building Success
4. SEO Analytics
- Importance of SEO Analytics
- Choose the Right SEO Metrics
- Measure SEO Performance and Performance
- Integrate Search Console with Google Analytics 4
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to apply fundamental SEO techniques to improve a website’s visibility in search engines.
Module 5: Digital Marketing Analytics
Learning Outcomes
Upon completion of this course, trainees should be able to utilise marketing mix frameworks to:
- Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using Google Analytics insights.
- Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
- Utilise Google Analytics to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Learning Units
1. Introduction to Digital Marketing Analytics
- Concept of Digital Marketing Analytics
- Digital Marketing Analytics Framework
2. Data sources in Digital Marketing
- Data Source in Digital Marketing
- Digital Marketing Analytics Tools and Techniques
3. Using Google Analytics for Digital Marketing Analysis
- Setting up Google Analytics
- Basic Metrics in Google Analytics
- Real-time Reporting
- Key Indicators
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to utilise Google Analytics to gather data for analysis, including interpreting diverse digital and market data types.
Why Take @ASK Training’s Advanced Certificate
When you learn with us, you will get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Industry-recognised WSQ Statement of Attainments
Real-world hands-on projects
Comprehensive, up-to-date curriculum and courseware
Career advisory and resources support
Advanced Certificate in Digital Marketing Course Fees and Subsidies
Criteria and/or Requirements for Course Subsidies
Baseline Funding Criteria and/or Requirements
Trainee is 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Will be eligible for 70% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$1,275.30
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Mid-Career Enhanced Subsidy (MCES) Criteria and/or Requirements
Trainee is 40 years old and above, and a Singaporean Citizen, will be eligible for 90% SkillsFuture Funding.
Nett course fee payable (including 9% GST): S$495.30
Course fees after subsidies can be further offset by SkillsFuture Credit.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 90% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$495.30
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$1,275.30
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 90% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$495.30
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedules
- Oct Intake 2 (In-Person at IP / Weekdays)
- Nov Intake (In-Person at IP / Weekend)
- Nov Intake 1 (In-Person at IP / Weekdays)
- Nov Intake 2 (In-Person at IP / Weekdays)
- Nov Intake (In-Person at JTC / Weekdays)
- Nov Intake (Virtual Live Class / Weekdays)
- Dec Intake (In-Person at JTC / Weekdays)
- Dec Intake 1 (In-Person at IP / Weekdays)
- Dec Intake 2 (In-Person at IP / Weekdays)
- Dec Intake (In-Person at IP / Weekend)
Oct 2024 Weekday Intake 2
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
14 Oct 2024 (Mon) 8:30am – 6:30pm
Module 2: Digital Advertising
15, 16 Oct 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Social Media Marketing
24, 25 Oct 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
29, 30 Oct 2024 (Tue, Wed) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
04, 05 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Nov 2024 Weekend Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
02 Nov 2024 (Sat) 8:30am – 6:30pm
Module 2: Digital Advertising
09, 10 Nov 2024 (Sat, Sun) 8:30am – 6:30pm
Module 3: Social Media Marketing
16, 17 Nov 2024 (Sat, Sun) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
23, 24 Nov 2024 (Sat, Sun) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
30 Nov, 01 Dec 2024 (Sat, Sun) 8:30am – 6:30pm
Nov 2024 Weekday Intake 1
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
06 Nov 2024 (Wed) 8:30am – 6:30pm
Module 2: Digital Advertising
07, 08 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Social Media Marketing
14, 15 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
21, 22 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
28, 29 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Nov 2024 Weekday Intake 2
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
11 Nov 2024 (Mon) 8:30am – 6:30pm
Module 2: Digital Advertising
12, 13 Nov 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Social Media Marketing
18, 19 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
25, 26 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
02, 03 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Nov 2024 Weekday Intake
Location:
JTC Summit (Jurong East MRT)
8 Jurong Town Hall Road, #27-01
Singapore 609434
Module 1: Digital Marketing Essentials
13 Nov 2024 (Wed) 8:30am – 6:30pm
Module 2: Digital Advertising
14, 15 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 3: Social Media Marketing
18, 19 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
21, 22 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
28, 29 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Nov 2024 Weekday Intake
Location:
Home Base Learning via Virtual class in Zoom
Module 1: Digital Marketing Essentials
01 Nov 2024 (Fri) 8:30am – 6:30pm
Module 2: Digital Advertising
04, 05 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Module 3: Social Media Marketing
07, 08 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
11, 12 Nov 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
14, 15 Nov 2024 (Thu, Fri) 8:30am – 6:30pm
Dec 2024 Weekday Intake
Location:
JTC Summit (Jurong East MRT)
8 Jurong Town Hall Road, #27-01
Singapore 609434
Module 1: Digital Marketing Essentials
02 Dec 2024 (Mon) 8:30am – 6:30pm
Module 2: Digital Advertising
03, 04 Dec 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Social Media Marketing
05, 06 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
09, 10 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
12, 13 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Dec 2024 Weekday Intake 1
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
02 Dec 2024 (Mon) 8:30am – 6:30pm
Module 2: Digital Advertising
03, 04 Dec 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Social Media Marketing
09, 10 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
16, 17 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
23, 24 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Dec 2024 Weekday Intake 2
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
09 Dec 2024 (Mon) 8:30am – 6:30pm
Module 2: Digital Advertising
10, 11 Dec 2024 (Tue, Wed) 8:30am – 6:30pm
Module 3: Social Media Marketing
12, 13 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
16, 17 Dec 2024 (Mon, Tue) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
19, 20 Dec 2024 (Thu, Fri) 8:30am – 6:30pm
Dec 2024 Weekend Intake
Location:
International Plaza (Tanjong Pagar MRT)
10 Anson Road
Singapore 079903
Module 1: Digital Marketing Essentials
30 Nov 2024 (Sat) 8:30am – 6:30pm
Module 2: Digital Advertising
07, 08 Dec 2024 (Sat, Sun) 8:30am – 6:30pm
Module 3: Social Media Marketing
14, 15 Dec 2024 (Sat, Sun) 8:30am – 6:30pm
Module 4: Search Engine Optimisation (SEO)
21, 22 Dec 2024 (Sat, Sun) 8:30am – 6:30pm
Module 5: Digital Marketing Analytics (Google Analytics)
28, 29 Dec 2024 (Sat, Sun) 8:30am – 6:30pm
To select your own dates for each module, click here and select the “Choose Your Own Dates” option. (Only for non-SCTP track)
Hear from our graduates
Honey Tan
“I have attended a 1 month WSQ Digital Marketing course at ASK Training Centre, International Plaza, and the experience was fantastic. All the lecturers are very engaging and shared their personal journeys in the digital marketing world. They even offered to help students after the course if we faced difficulties in setting up our websites.“
Jovina Choo
“I completed the WSQ Advanced Certificate in Digital Marketing at @ASK Training and it was a great learning experience. This course is a good starting point for anyone who wants to begin their journey in digital marketing.
The trainers were knowledgeable and shared real-life examples that made the lessons practical and easy to understand. The course covered key topics, from digital marketing basics to useful IT tools, giving me the confidence to apply what I learned immediately.
If you’re looking to build a solid foundation in digital marketing and technology, this course is a perfect choice to get started.”
Sophia
“Trainers are experienced and the certifications offered are endorsed and recognised. It is also great that this training institution also offers weekend classes and Zoom lessons so that working folks like me can still learn part time!
Plus, convenient location, clean and nice classes. Good pantry during breaks – drinks, sweets, biscuits, buns. “
Frequently Asked Questions (FAQ)
What is the WSQ Advanced Certificate in Digital Marketing?
Is there any assessment involved in the programme?
Who is eligible to enrol in this programme?
Eligibility for enrollment includes individuals who meet one of the following criteria:
- Possess at least a GCE ‘O’ level or equivalent qualification and are at least 21 years old.
- Have completed NITEC/Higher NITEC and are at least 21 years old.
- Are mature candidates, aged 30 or above, with a minimum of 8 years of work experience.
- Candidates with other qualifications will be considered on a case-by-case basis.
Additionally, applicants are required to have basic computer skills. While not mandatory, a fundamental understanding of sales and marketing concepts would be advantageous.
Is this programme suitable for beginners in digital marketing?
Can I use my SkillsFuture Credit to offset the course fees?
Yes, participants may utilise their SkillsFuture Credit to offset the course fees for the Advanced Certificate in Digital Marketing. Participants may also use PSEA and UTAP to offset the balance fees. For more information on the course funding options that are available to you, head over to our Course Funding Information page.
Speak to A Programme Consultant
Have questions? Speak to our programme consultants!
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