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A content marketing strategy is a plan that outlines how you will create, publish, and distribute content to achieve your business objectives. The strategy should take into account your audience, your brand voice, the type of content you want to create, and where you...

Originally released 12 years ago as “Google Apps For Your Domain” before being rebranded to G Suite, Google Suite is a cloud-based productivity platform that includes a variety of tools and applications. The suite is available for free to consumers, but businesses...

Businesses rely heavily on communication in order to succeed. From meeting with clients to sending emails, everything must be communicated clearly and effectively. However, many business owners don't realise the importance of body language in communication. Did you...

Adobe Photoshop is a widely used program for crafting digital images and graphics as it has many powerful features that are perfect for businesses, regardless of their size or industry. It allows business owners to create custom graphics and visuals that can help...

Are you looking for ways to improve your productivity at work? If so, you may want to take a closer look at Microsoft Excel. Excel is a powerful tool that can help you get more done in less time when used effectively in the workplace. Whether you're just starting out...

1. Facilitate Opportunities For Collaboration Naturally, employees tend to lean towards colleagues of a similar age profile in their interactions. That is why companies have to be intentional in facilitating opportunities for collaboration between different...

Today's business marketplace operates largely through a hybridised format of both digital and brick-and-mortar stores. The COVID-19 pandemic catalysed a rapid digitalisation across all Singapore industries which continues today. Even if you don’t sell products or...

In the past two decades, small and medium sized businesses have become increasingly reliant on digital solutions to function. But with innovation comes risks that companies must acknowledge; digital vulnerabilities allow hackers to steal money, information and other...

With the recent boom in e-commerce around the world, businesses are becoming more tech-savvy and leveraging online mediums to increase sales and better connect with their customers. Out of all the online platforms available, websites are the cornerstone. With a...

As e-commerce has continued to skyrocket post-pandemic, advertising techniques have become more entrenched in the digital world. Recently, video marketing has garnered a lot of attention with social media platforms integrating ‘shorts’ into their format. This is an...

Microsoft PowerPoint is a diverse tool used across many industries. We’ve all used it for school and university presentations, or had to watch someone go through slides and present their idea at work. When used properly, Microsoft PowerPoint is an invaluable visual...

E-commerce is the way of the future. Globalism, increased digitisation and market demands all point towards this. To stay relevant, businesses are encouraged to, if not go exclusively online, then develop a hybrid model which lets them take advantage of the increased...