In 2024, 72% of consumers still ignore emails that don’t speak directly to them. (TT Consultants, 2024) For marketers and business owners, that’s not just a missed opportunity, it’s revenue left on the table. The solution? Email Segmentation. Email segmentation makes...
Imagine trying to navigate a rapidly changing city with an outdated digital map. One that lacks real-time traffic, road closures, or new destinations. That’s what marketing without strategy feels like in today’s hyperconnected digital landscape. Marketing has evolved...
In today’s hyper-competitive marketplace, where consumers are inundated with choices, brand storytelling has emerged as a critical tool for differentiation. Brand storytelling is the art of using narrative to connect your brand with customers on an emotional level. It...
Today, digital advertising has become an essential tool for businesses looking to expand their reach and attract new customers. If you’re diving into the world of digital marketing, you’ve probably heard the term programmatic advertising thrown around. What...
Today, digital advertising has become an essential tool for businesses looking to expand their reach and attract new customers. In Singapore alone, the digital advertising market is expected to grow steadily, reaching US$2.31 billion by 2028. By 2025, search...
In today’s hyper-connected world, social media has become a double-edged sword for businesses and organisations. On one hand, it serves as a rapid communication tool, enabling brands to address crises in real time and directly engage with stakeholders. On the...
