Today, digital advertising has become an essential tool for businesses looking to expand their reach and attract new customers. In Singapore alone, the digital advertising market is expected to grow steadily, reaching US$2.31 billion by 2028. By 2025, search...
In today’s hyper-connected world, social media has become a double-edged sword for businesses and organisations. On one hand, it serves as a rapid communication tool, enabling brands to address crises in real time and directly engage with stakeholders. On the...
In today’s fast-paced digital age, where information is readily accessible at our fingertips, businesses in Singapore must adapt to the evolving online landscape. Search Engine Optimisation (SEO) is a strategic approach that can significantly enhance your online...
Singapore is becoming a Smart Nation as it continues to raise the bar for digital adoption. Social media is increasingly important now in the daily lives of Singaporeans. The number of verified social media users has also increased to 89.5% of Singapore’s population....
Curious about a career where you can be the architect of a brand’s online success? Imagine crafting killer digital campaigns that not only capture attention but also drive real results. Yeah, that’s the reality for many Digital Marketing Managers (DMMs)...
TikTok has exploded in popularity, capturing the attention of millions, especially among Gen Z and Millennials. TikTok is used by approximately 52.5% of Singaporeans, equating to about 2.5 million users, it’s no wonder brands are flocking to the platform. This...
