Blog
What is Marketing Strategy and How to Plan One Properly
Imagine trying to navigate a rapidly changing city with an outdated digital map. One that lacks real-time traffic, road closures, or new destinations. That’s what marketing without strategy feels like in today’s hyperconnected digital landscape. Marketing has evolved...
Brand Storytelling: The Dos and Don’ts with Examples
In today’s hyper-competitive marketplace, where consumers are inundated with choices, brand storytelling has emerged as a critical tool for differentiation. Brand storytelling is the art of using narrative to connect your brand with customers on an emotional level. It...
How to Use the IF Function in Excel
Microsoft Excel is more than just a tool for organising data—it’s a powerful platform for making informed decisions. One of the most essential Excel logic functions for decision-making is the IF function. Whether you're analysing sales data, tracking project progress,...
What is Data Cleaning? Best Practices and Methods
In today’s data-driven world, the quality of your data can make or break your business decisions, AI models, and analytical insights. Data cleaning—the process of detecting and correcting (or removing) inaccurate or inconsistent data—is a critical step in ensuring...
The Most Common Interview Questions and Their Answers
Picture yourself at a magic show, knowing exactly how each trick is performed. You'd be able to appreciate the skill and artistry even more. The same goes for job interviews. Job interviews can feel like a high-stakes performance, but with the right preparation, you...
Excel Conditional Formatting: A Step-By-Step Guide
Conditional formatting in Excel is a powerful tool that allows you to automatically apply formatting—such as colors, icons, and data bars—to cells based on their values. Location of Conditional Formatting in Excel’s ribbon This feature enhances data readability,...
7 Effective Techniques for Stress Management
Stress is an inevitable part of life, but how we manage it can make all the difference. In Singapore, stress levels are particularly high—as of 2023, nearly nine in ten Singaporeans (87%) reported feeling stressed, a figure significantly higher than the global...
How to Manage Your SkillsFuture Credits: Checking, Claiming, and Refunding
In today’s fast-paced world, lifelong learning is essential for staying competitive in the job market. As a Singaporean, chances are you’ve heard about SkillsFuture Credits. Let’s be honest, navigating how to use them can feel a bit overwhelming. Don’t worry, though!...
What is Programmatic Advertising? Essential Concepts Explained
Today, digital advertising has become an essential tool for businesses looking to expand their reach and attract new customers. If you’re diving into the world of digital marketing, you’ve probably heard the term programmatic advertising thrown around. What...
Use Your $10,000 SFEC Before The Revamp: A Guide for Singaporean Businesses
The SkillsFuture Enterprise Credit (SFEC) is a valuable initiative designed to help companies upskill their workforce and stay competitive. With the recent Singapore Budget 2025 announcements, there’s even more support for businesses to transform and...
Deep Learning vs. Machine Learning: Differences and Use Cases
What’s no longer just a futuristic buzzword, but a rapidly evolving reality transforming industries and reshaping how we live and work? Yes, it’s Artificial Intelligence (AI). At the core of this transformation are Machine Learning (ML) and Deep Learning (DL), two...
Is Cybersecurity a Good Career in 2025?
Cybersecurity is essential in today's digital age to protect sensitive information, prevent financial losses, and ensure smooth business operations. It also protects a company's reputation and helps comply with data protection regulations. Cyber threats are escalating...
