Blog
Choosing a CRM: Key Factors to Consider
Let’s face it—managing customer relationships in Singapore’s fast-paced market isn’t easy. Between chasing leads, keeping clients happy, and staying ahead of competitors, how do you stay organised without drowning in spreadsheets? That’s where a Customer Relationship...
5 Proven Strategies for Conflict Resolution in Teams
Did you know that conflicts are a natural part of team dynamics, especially due to the diversity in perspectives, backgrounds and skills? In fact, research records at least 85 statistical workplace conflicts to date. Some potential negative effects of unresolved...
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The Proven Resume Formats That Recruiters Love in Singapore [2025 Edition]
In Singapore’s fast-paced job market, where opportunities abound but competition is fierce, your resume is more than a document - it’s your first impression. With unemployment hovering at just 1.9% and 75% of resumes filtered out by Applicant Tracking Systems (ATS)...
How to Use INDEX and MATCH in Microsoft Excel: A Complete Guide
Have you ever spent way too much time scrolling through endless Excel rows trying to find a specific piece of data? Or worse—used VLOOKUP only to realise it can't search to the left of your lookup column? You're not alone. Many Excel users hit these frustrations...
Graph & Chart Types for Data Visualisation: How to Choose the Right One?
In the age of information, data is everywhere—but understanding it? That’s where the magic happens. Whether you're analysing web traffic, customer behaviour, or financial performance, one thing remains constant: raw data is meaningless without interpretation. This is...
5 Timeless Leadership Lessons from the Three Kingdoms
The Three Kingdoms era (220-280 AD) was a defining period in Chinese history, marked by fierce rivalries, brilliant strategies, and legendary leaders like Liu Bei, Cao Cao, and Sun Quan. Beyond its epic battles and political intrigue, this era offers timeless...
How to Use the VLOOKUP Function in Microsoft Excel
Mastering the VLOOKUP function in Excel can transform the way you handle data, making it easier to retrieve and analyse information efficiently. Whether you're a beginner or an intermediate user, this guide will walk you through everything you need to know. From basic...
What is RPA: Definition and Popular Tools
In today’s fast-paced business world, efficiency is everything in digital transformation. Yet, many companies still rely on employees to perform repetitive, time-consuming tasks—like data entry, invoice processing, or report generation—that could be easily automated...
The Importance of Segmentation in Email Marketing
In 2024, 72% of consumers still ignore emails that don’t speak directly to them. (TT Consultants, 2024) For marketers and business owners, that’s not just a missed opportunity, it’s revenue left on the table. The solution? Email Segmentation. Email segmentation makes...
10 Public Speaking Tips to Boost Your Confidence and Impact
Have you ever felt a lump in your throat as everyone focuses on you? Maybe the thought of being in the spotlight fills you with dread and makes you sweat. Sometimes, you might even wish to disappear just to escape the moment. Did you know, according to the Singapore...
What is Marketing Strategy and How to Plan One Properly
Imagine trying to navigate a rapidly changing city with an outdated digital map. One that lacks real-time traffic, road closures, or new destinations. That’s what marketing without strategy feels like in today’s hyperconnected digital landscape. Marketing has evolved...
Brand Storytelling: The Dos and Don’ts with Examples
In today’s hyper-competitive marketplace, where consumers are inundated with choices, brand storytelling has emerged as a critical tool for differentiation. Brand storytelling is the art of using narrative to connect your brand with customers on an emotional level. It...
