Strategic Digital Advertising in 2025: Trends and Tactics

About the Webinar

The digital advertising landscape in Singapore is constantly evolving. By 2025, we can expect even more exciting advancements and changes. Join us in this webinar as we explore key trends shaping the future of digital advertising, with a specific focus on how they'll impact Singaporean businesses. Gain insights into the latest tactics and strategies you can leverage to reach your target audience effectively and maximise your ROI. Register now!

Webinar Outline:

• Introduction (10 minutes)
  • Welcome and Introductions
  • Overview of the Digital Advertising Landscape in Singapore
• 2025 Trends in Singaporean Digital Advertising (30 Minutes)
  • The Rise of AI in Programmatic Advertising and Personalization
  • The Growing Importance of Voice Search and Conversational Marketing
  • Voice Search Ads: Optimizing for the Future of Paid Search
  • Enhancing Customer Engagement Through Interactive Ad Formats
  • The Emergence of New Advertising Platforms and Ad Technologies in Singapore
• Actionable Tactics for Success (40 Minutes)
  • How To Leverage the Latest Trends for Effective Paid Advertising Campaigns:
  • Creating Dynamic Ads Tailored for Singaporean Audiences
  • Campaign Optimisation for Voice Search and Smart Speakers
  • AI Utilisation for Real-Time Campaign Optimisation and Budget Management
  • Designing Interactive Ad Experiences to Maximize Engagement
  • Exploring Emerging Advertising Platforms for Better Reach
• Case Studies (25 Minutes)
  • Analysing Effective Digital Advertising Campaigns by Singaporean Brands
  • How Local Brands Used Cutting-Edge Ad Trends and Tactics to Achieve Success
• Wrap-Up & Live Q&A (15 Minutes)
  • Key Takeaways and Next Steps for Implementing Digital Advertising Strategies
  • Q&A And Discussion of Audience Challenges
  • Wrap-Up

About the Trainer (Rodney Tay)

Rodney Tay
Pioneering Leader in Digital Advertising Innovation

Rodney Tay is a transformative leader in digital advertising, sales, and marketing solutions, with over 28 years of experience driving innovation across top organizations in Singapore and the APAC region. Rodney was an early pioneer in the digital media industry, beginning with GroupM during the dot-com era, earning him a reputation as a digital native with a deep understanding of the evolving advertising landscape.

As a founding contributor to the Singapore Media Exchange (SMX), Rodney played a pivotal role in operationalizing this groundbreaking programmatic marketplace formed by Mediacorp and SPH, transforming how advertisers in Singapore approached data-driven advertising. His tenure at Mediacorp saw him spearheading digital transformation, leading sales enablement, and driving programmatic initiatives transcending platform boundaries like TV, Print, and Radio, effectively integrating data-driven strategies into traditional broadcasting.

At Yahoo SEA, Rodney oversaw ad operations across Southeast Asia, ensuring flawless execution of high-impact campaigns. He further advanced digital innovation by introducing digital out-of-home (OOH) audience measurement solutions, and at Strata (formerly Adazzle APAC), he drove the adoption of enterprise media buying and planning technologies across the Southeast Asia region.

Rodney is also a SkillsFuture-certified and accredited trainer and curriculum developer, passionate about equipping professionals with skills in AI-driven and data-enabled digital advertising and marketing strategies.