Strategies for Effective Digital Marketing and Building Online Presence
Date: 21 October 2024
Time: 07:00 PM - 08:00 PM (GMT +8 Singapore Time)
Duration: 1 hour
Location: Online via Zoom
Speaker: Raymond Teoh
Register NowAbout the Webinar
Feeling lost in the digital world? Join us in this 1-hour webinar that equips you with the tools and strategies to increase your online presence. Learn to craft a winning digital marketing plan, create impactful content, and utilize various channels like social media and email marketing. Register now and build your brand presence online today!
Webinar Outline:
- Introduction (5 minutes)
- Welcome and Introductions.
- The Importance of Digital Marketing in Today's World.
- Building Your Digital Foundation (10 minutes)
- Understanding Your Target Audience and Their Online Behaviour.
- Setting SMART Goals for Your Digital Marketing Efforts.
- Content Marketing Strategies (15 minutes)
- Creating Compelling Content That Educates, Entertains, and Converts.
- Content Formats for Different Platforms (Blogs, Social Media Posts, Infographics, Videos).
- Optimizing Content for Search Engines (SEO).
- Digital Marketing Channels (10 minutes)
- Website Optimization: User Experience, Mobile Responsiveness, and Technical SEO.
- Social Media Marketing: Building a Following, Creating Engaging Content, and Utilizing Social Media Advertising.
- Email Marketing: Building an Email List, Crafting Effective Email Campaigns, and Nurturing Leads.
- Measuring and Optimizing (10 minutes)
- Key Analytics Tools to Track Campaign Performance.
- The Importance of Data Analysis and Optimization for Continuous Improvement.
- Wrap-Up and Q&A Session (10 minutes)
- Recap of key takeaways.
- Open forum for participants to ask questions and get clarification on key points.
- Call to action with resources for further learning.
About the Speaker (Raymond Teoh)
Raymond Teoh is the founder of Edragon Group Pte Ltd. With 26 years of experience in digital marketing, he specializes in lead generation for various businesses in beauty, automobile, F&B, hospitality, and services industries. Raymond's training focuses on using real case studies to understand digital marketing concepts.
Webinar Information
- This webinar is conducted via Zoom. You may access Zoom via the app or using a web browser.
- Please ensure that you enter a valid email address as you will receive an email with the link to the webinar.
- The link to the webinar should not be shared with others.
- Ensure you have a strong internet connection. Using your mobile data is not recommended.
- This webinar will be recorded and made available on our website for later viewing.
- The webinar outline is subject to change.
Zoom Registration Link: https://www.eventbrite.sg/e/strategies-for-effective-digital-marketing-and-building-online-presence-tickets-980860408887
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