WSQ Digital Marketing Analytics (Google Analytics) Course
Learn How To Navigate Google Analytics 4 for Data-Driven Marketing Success in this Google Analytics Certification Course
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Overview of Course
Data is crucial in this digitally-driven landscape. However, many businesses need help knowing how to interpret and gain insights from the data available. With the switch from Universal Analytics to Google Analytics 4, marketing teams must understand the platform and how to use this powerful tool to drive effective marketing decisions.
The WSQ Digital Marketing Analytics (Google Analytics) training course targets digital marketers to develop crucial knowledge and skills to effectively use Google Analytics 4 (GA4) to measure and analyse the performance of digital marketing campaigns.
This Google Analytics certification course covers different analytics tools and techniques, and trainees will learn how to identify the appropriate tools and techniques to be utilised for different needs, including appraising the business outcomes variables on service and e-commerce websites and forecasting future demand on deployed digital marketing analytic tools.
Learning Outcomes
Upon completion of this Google Analytics certification course, trainees should be able to utilise marketing mix frameworks to:
- Analyse diverse digital and market data types, discerning their intrinsic value, and strategically determine requisite data sources, to craft and enhance data-driven marketing strategies using Google Analytics 4 insights.
- Assess diverse data sources about market, competitor, customer, and product or service performance, including employing forecasting methods to predict forthcoming market and consumer tendencies.
- Utilise Google Analytics 4 to gather data for analysis, including extracting strategic insights to enhance digital marketing initiatives.
Who Should Attend
This Google Analytics 4 course is suitable for individuals in marketing roles, business owners, and digital agencies looking to develop a deeper understanding of digital analytics, embrace a data-centric mindset, and foster a data-driven culture within their organizations and marketing initiatives.
Please note that this course is not intended for experienced Google Analytics 4 practitioners with over a year of hands-on experience or individuals who have already passed the Google Analytics Exams.
Prerequisites
To enroll in this Google Analytics certification course, you should possess the following:
- 1 GCE ‘O’ level or equivalent (≥ 21 years old); or
- NITEC/Higher NITEC (≥ 21 years old); or
- Mature candidates (≥ 30 years old with 8 years of work experience); or
- Candidates with other qualifications will be considered on a case-by-case basis
You will need basic computer skills. While optional, having a basic understanding of sales and marketing concepts would be beneficial.
Instructional Methods
- Lecture
- Live Demonstrations
- Hands-on Application
Certification
Upon successful completion of the WSQ Digital Marketing Analytics (Google Analytics) course assessment, participants who have attended at least 75% of the course will receive a SkillsFuture WSQ Statement of Attainment (SOA) in Market Research under the Skills Framework, along with a Certificate of Achievement by @ASK Training.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-3007-1.1 Market Research.
Course Codes: TGS-2023020895
Course Support Period: 01 Jun 2023 – 31 Jan 2025
Course Curriculum
WSQ Digital Marketing Analytics (Google Analytics) Course
Module 1: Introduction to Digital Marketing Analytics
- Concept of Digital Marketing Analytics
- Digital Marketing Analytics Framework
Module 2: Data sources in Digital Marketing
- Data Source in Digital Marketing
- Digital Marketing Analytics Tools and Techniques
Module 3: Using Google Analytics for Digital Marketing Analysis
- Setting up Google Analytics
- Basic Metrics in Google Analytics
- Real-time Reporting
- Key Indicators
Hands-on Project-based Assignment
At the end of the module, the trainees should be able to utilise Google Analytics 4 to gather data for analysis, including interpreting diverse digital and market data types.
Download the course brochure here.
This course is part of the Advanced Certificate in Digital Marketing and Digital Marketing SkillsFuture Career Transition Programme (SCTP).
Why Learn With Us?
Get expert advice, learning resources, and post-training support for up to 3 years.
Ask Me Anything Sessions
Unlimited complimentary 2-hour Ask Me Anything sessions with industry experts for up to 3 years.
Insider Community
Be part of an exclusive support group where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Resources
Get 3-year access to constantly updated Digital Marketing Analytics (Google Analytics) course resources.
Fees and Subsidies
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$900 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$114.30 (inclusive of 9% GST) after 90% SSG Subsidies
| Learners | |
| Singaporean Citizens ≥ 40 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Credits can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old |
S$294.30 (after SSG 70% Funding) For Singapore Citizens aged 21-31 Post Secondary Education Account Funds can be used. |
| Learners | SMEs | Non-SMEs |
| Singaporean Citizens ≥ 40 years old | - | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
| Singaporean Citizens, PRs or LTVP+ Holders ≥ 21 years old | S$114.30 (after SSG 90% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
S$294.30(after SSG 70% Funding) SkillsFuture Enterprise Credits (SFEC) can be used on top of existing subsidies |
All prices are inclusive of 9% GST.
Check your funding eligibility and nett course fees when you sign up.
Course Schedule
10 Anson Road, International Plaza #25-08, S079903
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 25, 26 Mar 2024 (Mon, Tue), 8.30am - 6.30pm 08, 09 Apr 2024 (Mon, Tue), 8.30am - 6.30pm 25, 26 Apr 2024 (Thu, Fri), 8.30am - 6.30pm 02, 03 May 2024 (Thur, Fri), 8.30am - 6.30pm 16, 17 May 2024 (Thur, Fri), 8.30am - 6.30pm 24, 25 Jun 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
Conducted via Zoom.
| Course Duration: 2 Days (8.30am - 6.30pm) Course Schedules: 27, 28 Mar 2024 (Wed, Thur), 8.30am - 6.30pm 03, 04 Jun 2024 (Mon, Tue), 8.30am - 6.30pm (Click on the course dates above to register online) |
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Testimonials
Wenyi Saw, Adidas
FAQs
What is the difference between this course and the Advanced Digital Marketing Analytics course?
The WSQ Digital Marketing Analytics course covers the fundamental concepts of Google Analytics 4.
The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Individual Qualification (GAIQ). This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Are there any funding or government subsidies for this course?
You may be eligible for up to 90% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
Have some questions? Contact us.
WSQ Digital Marketing Analytics (Google Analytics) Course
Learn How To Navigate Google Analytics 4 for Data-Driven Marketing Success in this Google Analytics Certification Course
Course Fees:
From S$114.30 (inclusive of 9% GST) after 90% SkillsFuture SG Subsidies
Up to 90% SkillsFuture Subsidy. Enrol today.
Up to 90%
SkillsFuture Subsidy