Course Description

Gone are the days where a few Facebook Posts and  a tweet here and there would suffice. Your online presence needs a lot more than that and t needs to be strategic. Don’t post any old content just for the sake of posting content, it’s not going to work. You’ll soon find that the time, money, energy and resources you’re putting into your digital marketing may be unfruitful.

Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well thought-out YouTube strategy can massively pay off for your brand.

YouTube is free to use and you can produce videos for very cheap and even free if needed. Creating videos does not need to be a massive production. More often than not, a decent smartphone and a good lighting will get the job done.

This two day course will allow you to create a YouTube video marketing strategy, launch your strategy, and manage your YouTube Channel.

Course Objectives

At the end of this course, you should be able to:

Recognize the different channels available in the digital marketing arena to distribute your content

Recognize the prevalence of video in social media and it's importance as a marketing medium for businesses.

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART video marketing goals

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out video marketing content strategy and setup a personal or brand YouTube channel with appropriate customizations

Craft out your content strategy to capture the attention of your potential customers

Discover potential keywords for ranking of video content for increased visibility on YouTube and conduct on page SEO audit for YouTube Channel

Project a better self image when communicating

Plan and select appropriate campaign goals, types, subtypes and video ad formats and set the appropriate campaign budgets for the chosen duration

Evaluate the Return on Investment (ROI) of your content marketing efforts

Select the appropriate topic, placement and audience targeting to launch

Recognize the different channels available in the digital marketing arena to distribute your content

Recognize the prevalence of video in social media and it's importance as a marketing medium for businesses.

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART video marketing goals

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out video marketing content strategy and setup a personal or brand YouTube channel with appropriate customizations

Craft out your content strategy to capture the attention of your potential customers

Discover potential keywords for ranking of video content for increased visibility on YouTube and conduct on page SEO audit for YouTube Channel

Project a better self image when communicating

Plan and select appropriate campaign goals, types, subtypes and video ad formats and set the appropriate campaign budgets for the chosen duration

Evaluate the Return on Investment (ROI) of your content marketing efforts

Select the appropriate topic, placement and audience targeting to launch

Course Outline

You will be learning the following:

  • Key elements of an organizational social media plan
  • Formulate social media strategy plans, policies, standards and guidelines
  • Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
  • Establish positive relationships with industry and social media colleagues such as influencers and bloggers
  • Evaluate various types of technology tools to assist in the management of social media platforms
  • Set the budget requirements for the deployment of social media marketing activities
  • Copyright & intellectual property considerations
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Considerations of consumer reviews and user generated content
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Set the deployment of social media marketing activities 
  • Kee up to  date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Course Fees And Grants

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueJan-23Feb-23Mar-23Apr-23May-23Jun-23Jul-23
(18 Hrs) WSQ - YouTube MarketingTGS-2021010171JTC Summit-23-24-17-18-26-27-
TGS-2021010171Mountbatten Square19-20-20-21-22-23-20-21
TGS-2021010171JTC Summit (Weekend)-18 & 25-01 & 08-17 & 24

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1067.04 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$375.44 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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