ASK Training

Course Description

Gone are the days when a few Facebook posts and a tweet here and there would suffice. Your online presence needs a lot more than that – and it needs to be strategic. Don’t post any old content just for the sake of posting content – it’s not going to work. You’ll soon find that the time, money, energy, and resources you’re putting into your digital marketing may be unfruitful.

Small businesses must continually think of ways to get their products and services in front of as many people as possible, all without breaking the bank. However, a well-thought-out YouTube strategy can massively pay off for your brand. YouTube is free to use, you can produce videos for very cheap and even free if needed. Creating videos does not need to be this massive production. More often than not, a quality smartphone and good lighting will get the job done.

This two-day Youtube Marketing course will allow you to create a YouTube video marketing strategy, launch your strategy, and manage your YouTube channel.

Course Objectives

At the end of this course, you should be able to:

Recognize the different channels available in the digital marketing arena to distribute your content

Recognise the prevalence of video in social media and its importance as a marketing medium for businesses

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART video marketing goals

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out video marketing content strategy

Craft out your content strategy to capture the attention of your potential customers

Set up a personal or brand YouTube channel with appropriate customizations

Craft out your content strategy to capture the attention of your potential customers

Discover potential keywords for ranking of video content for increased visibility on YouTube

Evaluate the Return on Investment (ROI) of your content marketing efforts

Conduct on-page SEO audit for YouTube channel

Recognize the different channels available in the digital marketing arena to distribute your content

Recognise the prevalence of video in social media and its importance as a marketing medium for businesses

Create SMART goals that are measurable and attainable with your budget and stipulated time frame

Create SMART video marketing goals

Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers

Craft out video marketing content strategy

Craft out your content strategy to capture the attention of your potential customers

Set up a personal or brand YouTube channel with appropriate customizations

Craft out your content strategy to capture the attention of your potential customers

Discover potential keywords for ranking of video content for increased visibility on YouTube

Evaluate the Return on Investment (ROI) of your content marketing efforts

Conduct on-page SEO audit for YouTube channel

Course Outline

You will be learning the following:

  • Characteristics of customer behaviour in relation to social media use
  • Values of building a community of advocates on a social media platform
  • Considerations of consumer reviews and user-generated content
  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
  • Key elements of an organisational social media plan
  • Formulate social media strategy plans, policies, standards and guidelines
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Key elements of an organisational social media plan
  • Formulate social media strategy plans, policies, standards and guidelines
  • Privacy legislation and confidentially requirements
  • Copyright and intellectual property considerations
  • Values of building a community of advocates on a social media platform
  • Formulate social  media strategy plans, policies, standards and guidelines
  • Establish communication plan & guidelines
  • Techniques for measuring Return on Investment (ROI) and marketing attribution
  • Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
  • Considerations of consumer reviews and user-generated content
  • Establish positive relationships with industry and social media colleagues such as influencers and bloggers
  • Evaluate various types of technology tools to assist in the management of social media platforms
  • Keep up-to-date with the market and consumer trends that might impact the intended socia media marketing objectives or messages
  • Privacy legislation & Confidentiality requirements
  • Characteristics of consumer behavior in relation to social media use
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Evaluate various types of technology tools to assist in the management of social media platforms
  • Set the budget requirements for deployment of social media marketing activities
  • Evaluate various types of technology tools to assist in the management of social media platforms
  • Copyright & intellectual property considerations
  • Considerations of consumer reviews and user-generated content
  • Establish performance targets aligned to brand and marketing strategies and objectives
  • Set the budget requirements for the deployment of social media marketing activities
  • Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

Find our upcoming courses below. If you have any questions regarding our digital marketing courses or using your
SkillsFuture credits to fund your lessons, don’t hesitate to reach out to us!

 

CourseCodeVenueMay-22Jun-22Jul-22Aug-22Sep-22Oct-22Nov-22Dec-22
YouTube Marketing (Classroom and Asynchronous E-learning)TGS-2021010171JTC Summit19-2013-1421-22
TGS-2021010171Mountbatten Square30-31-28-29
TGS-2021010171Mountbatten Square (Weekend)--02-0306 & 13
TGS-2021010171Home Based Learning-27-2804-05

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$365.56 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRP Portal, you are strongly encouraged to use this platform for registration.

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