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16hrs – ICDL Introduction to Digital Marketing New

Course Code: CRS-Q-0039787-RET

16hrs – ICDL Introduction to Digital Marketing

Have you wondered how digital ads appear on the websites that you happen to be browsing? After you clicked on one of the ads out of curiosity, were you offered a free eBook in exchange for your email address or were you directed to another web page where products or services were sold to you? If you have experienced this before, you have been marketed to via digital marketing tactics. Are you interested in doing something like that for your company or your personal projects? In our ICDL Introduction to Digital Marketing course, we will tell you how the above is possible and other digital marketing tactics that you can use to reach your audience.

 

Introduction to Digital Marketing

 

In our 2-day ‘ICDL Introduction to Digital Marketing’ course,  you will learn essential digital marketing concepts and skills to establish your personal or company’s web presence and kick start your digital marketing journey. You will also learn how to optimize content for search engines, use social media platforms and carry out online marketing and advertising across a range of services. Lastly, you will learn how to monitor and improve campaigns by exporting custom reports from digital marketing analytics platforms to review campaign performances.

 

Course Objectives – 16hrs – ICDL Introduction to Digital Marketing

At the end of this 2-days course, you will be able to:

  • Identify key concepts of digital marketing, including advantages, limitations, and planning
  • Recognize various web presence options and how to select appropriate keywords for search engine optimization
  • Identify various options for online marketing and advertising, including social media platforms, search engines, e-mail, and mobile marketing.
  • Recognize how effective social media management assists in promotion and lead generation
  • Use a social media management service to schedule posts and set up notifications
  • Understand and use digital marketing analytics services to monitor and improve campaigns

 

Participants can consider attending our Developing Integrated Digital Marketing Strategy course and Content Marketing Strategy course to gain some practical tips on how to integrate digital and traditional media to create multiple touch points to engage their potential customers, and to do so with educational, engaging and entertaining content. Having such knowledge will help participants to further optimize their digital marketing campaigns.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueSep-20Oct-20Nov-20Dec-20
    16hrs - ICDL Introduction to Digital Marketing

    JTC Summit

    		10-11
    24-25    		01-02
    19-20
    26-27    		02-03
    04 & 11
    12-13    		01-02
    23-24
    28-29

    JTC Summit (Weekend)

    		-03 & 10-12 & 19

    Mountbatten Square

    		-15-16-10-11

    Home Based Learning

    		01-02
    14-15
    28-29    		08-09
    22-23    		05-06
    18-19    		03-04
    17-18/strike>

    September 2015

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  • Digital Marketing Concepts
    1. Key Concepts
      • Define key Digital Marketing elements such as SEO, SEM, Content Marketing, EDM and Social Media Marketing
      • Recognize the pros and cons of digital marketing and regulatory obligations of digital marketing in Singapore
    2. Planning
      • Recognize key elements involved in Digital Marketing strategies for development of digital marketing plans
      • Recognize the types of content, such as infographics, memes and videos, used to drive traffic
      • Discuss how digital marketing is aligned to business goals
      • Select appropriate target audience and platforms to execute strategy
    Web Presence
    1.  Web Presence Options
      • Differentiate between various web presence solutions such as information websites, blogs, e-commerce websites, mobile sites etc
      • Discuss the key steps involved in establishing your web presence: purchasing a domain name, registering domain name with a web hosting service, website building and promotion
    2. Website Considerations
      • Describe the functions of the main landing pages of a website, i.e. home page with product/service information, Contact Us page, sitemap & etc.
      • Understand website design terms such as user interface (UI), user Experience (UX), responsive design, browsing capabilities to manage website functionality
      • Recognize good practices for website content creation and website promotion
    3. Search Engine Optimisation
      • Understand the rationale behind the selection of keywords when optimizing content in your website and how it can affect the website’s ranking on Google search
    Social Media Setup
    1. Social Media Platforms
      • Understand social media marketing campaign elements such as choosing appropriate platforms and creating bespoke content for targeted audiences, tracking and evaluating campaign effectiveness
    2. Social Media Accounts
      • Differentiate profiles for personal, business, groups or event purposes.
      • Understand Social media actions like post, tag, hashtag, comment etc.
      • Create, edit, delete a post on news, create events and polls
    Social Media Management
    1. Understand Social Media Management Services
      • Leverage on social media platforms to manage large volumes of social media activity
    2. Marketing and Promotion Activities
      • Understand the term Influencers, target audience, video marketing, review, referral, viral and URL shortener
    3. Engagement, Lead Generation and Sales
      • Identify good practices such as setting up notifications on a social media profile to engage your audiences on social media
      • Understand the terms that can be used to generate increased traffic and leads
    Online Marketing and Advertising
    1. Online Advertising
      • Identify common examples of search engine marketing platforms such as Google AdWords
      • Differentiate between the different types of online advertisements
      • Recognize the importance of sponsored posts in increasing the interaction and engagement on social media
    2. E-mail Marketing
      • Manage email marketing accounts, schedule and create campaigns
    3. Mobile Marketing
      • Recognize that mobile marketing can increase access to more customers in a targeted manner, i.e. location based
      • Discuss how mobile marketing considerations, such as tailoring keywords, can lead to increase in sales generation
    Analytics
    1. Getting Started
      • Understand the term analytics, the importance of using analytics tools and setting up analytics reports to measure performances of digital marketing campaigns
    2. Web Analytics
      • Understand what web traffic is and what constitutes quality web traffic through terms such as unique visitors, impressions, clicks, bounce rate, conversion rate, click through rate etc.
    3. Social Media Insights
      • Understand how social media insights can help you measure the effectiveness of your marketing activities in generating sales on your selected social media platforms
      • Understand social media insights terms such as engagement, reach, mentions, trends, inbound links etc.
    4. E-mail Marketing and Online Advertising Analytics
      • Understand common email analytics terms such as pen rate, click rate, bounce rate, total subscribers etc.
      • Understand common online advertising terms such as pay per click, cost per thousands, cost per conversion etc.

  • This course provides a strong foundation for individuals who have a keen interest in embarking on a career or business-related to digital marketing. It is suitable for business owners, property & insurance agents, freelancers, self-employed and job seekers.

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Fees and Grants

$513.60 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $113.60 (Inc. GST).
Click here for more details on Grant.

Click here for UTAP Fundings

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

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16hrs – ICDL Introduction to Digital Marketing (CRS-Q-0039787-RET)

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