Course Objectives – Developing Integrated Digital Marketing Strategy
This course is designed as an introduction to digital marketing and to act as a lead into the advanced study of other digital marketing techniques such as content marketing, search engine optimization, digital advertising, social media marketing, and digital marketing analytics.
By the end of this course, learners will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations. Through the setting of marketing objectives, learners will be able to judiciously select the marketing strategies that best suit their needs, create a plan to guide their marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of their digital marketing campaigns and overall marketing strategy.
The main objective is to help learners develop various non-technical digital marketing skills within a context that they will find relevant and engaging them by equipping them with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in selecting and budgeting for integrated marketing campaigns that align with their organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.