(16 Hrs) WSQ – Developing Integrated Digital Marketing Strategy New

Course Code: CRS-Q-0040350-ICT

Course Objectives – (16 Hrs) WSQ – Developing Integrated Digital Marketing Strategy

This course is designed to give learners a deeper inquiry into the holistic perspective of the field of digital marketing with latest marketing techniques such as content marketing, search engine optimization, digital advertising, social media marketing and digital marketing analytics.

Developing Integrated Digital Marketing Strategy

By the end of this course, learners will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations. Through the setting of marketing objectives, learners will be able to judiciously select the marketing strategies that best suit their needs, create a plan to guide their marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of their digital marketing campaigns and overall marketing strategy.

The main objective is to help learners develop various non-technical digital marketing skills within a context that they will find relevant and engaging them by equipping them with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in selecting and budgeting for integrated marketing campaigns that align with their organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueJuly-20Aug-20Sep-20
    Developing Integrated Digital Marketing Strategy

    Home Based Learning

    20-2127-28-
    28-29-03-04

    September 2015

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    1. Setting Organizational Marketing Objectives
    2. Understanding New Trends and Methodologies
    3. Mechanics of an Integrated Marketing Communications Structure
    4. Using New Marketing Channels to Achieve the Business’s Marketing Objectives
    5. Integrating Online and Offline Marketing Channels
    6. Evaluating Marketing Performance for Enhanced Results
  • Corporate marketers

    Young and tech savvy digital native marketers

    Professionals and small enterprise owners

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

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(16 Hrs) WSQ – Developing Integrated Digital Marketing Strategy (CRS-Q-0040350-ICT)


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