ASK Training

Course Description

Do you want to learn how to create engaging, well-designed, professional and sleek looking PowerPoint slides? Learn how to make use of the various features and functions that PowerPoint offers to augment your slides and bring your ideas to live today.

Course Objectives

At the end of this course, you should be able to:

Recognize the ways to design slides creatively to captivate your audiences attention

Recognize the ways to design slides creatively to captivate your audiences' attention

Leverage on PowerPoint design features to present your ideas coherently and maximize the impact of your presentation

Leverage on PowerPoint design features to present your ideas coherently and maximize the impact of your presentation

Create sophisticated looking slides which meet your presentation goals with minimal effort

Create sophisticated looking slides which meet your presentation goals with minimal effort

Recognize the ways to design slides creatively to captivate your audiences attention

Recognize the ways to design slides creatively to captivate your audiences' attention

Leverage on PowerPoint design features to present your ideas coherently and maximize the impact of your presentation

Leverage on PowerPoint design features to present your ideas coherently and maximize the impact of your presentation

Create sophisticated looking slides which meet your presentation goals with minimal effort

Create sophisticated looking slides which meet your presentation goals with minimal effort

Course Outline

You will be learning the following:

  • Define key Digital Marketing elements such as SEO, SEM, Content Marketing, EDM and Social Media Marketing
  • Recognize the pros and cons of digital marketing and regulatory obligations of digital marketing in Singapore
  • Differentiate between various web presence solutions such as information websites, blogs, e-commerce websites, mobile sites etc
  • Discuss the key steps involved in establishing your web presence: purchasing a domain name, registering domain name with a web hosting service, website building and promotion
  • Understand the rationale behind the selection of keywords when optimizing content in your website and how it can affect the website’s ranking on Google search
  • Differentiate profiles for personal, business, groups or event purposes.
  • Understand Social media actions like post, tag, hashtag, comment etc.
  • Create, edit, delete a post on news, create events and polls
  • Understand the term Influencers, target audience, video marketing, review, referral, viral and URL shortener
  • Identify common examples of search engine marketing platforms such as Google AdWords
  • Differentiate between the different types of online advertisements
  • Recognize the importance of sponsored posts in increasing the interaction and engagement on social media
  • Recognize that mobile marketing can increase access to more customers in a targeted manner, i.e. location based
    Discuss how mobile marketing considerations, such as tailoring keywords, can lead to increase in sales generation
  • Understand what web traffic is and what constitutes quality web traffic through terms such as unique visitors, impressions, clicks, bounce rate, conversion rate, click through rate etc.
  • Understand common email analytics terms such as pen rate, click rate, bounce rate, total subscribers etc.
  • Understand common online advertising terms such as pay per click, cost per thousands, cost per conversion etc.
  • Recognize key elements involved in Digital Marketing strategies for development of digital marketing plans
  • Recognize the types of content, such as infographics, memes and videos, used to drive traffic
  • Discuss how digital marketing is aligned to business goals
  • Select appropriate target audience and platforms to execute strategy
  • Describe the functions of the main landing pages of a website, i.e. home page with product/service information, Contact Us page, sitemap & etc.
  • Understand website design terms such as user interface (UI), user Experience (UX), responsive design, browsing capabilities to manage website functionality
  • Recognize good practices for website content creation and website promotion
  • Understand social media marketing campaign elements such as choosing appropriate platforms and creating bespoke content for targeted audiences, tracking and evaluating campaign effectiveness
  • Leverage on social media platforms to manage large volumes of social media activity
  • Identify good practices such as setting up notifications on a social media profile to engage your audiences on social media
  • Understand the terms that can be used to generate increased traffic and leads
  • Manage email marketing accounts, schedule and create campaigns
  • Understand the term analytics, the importance of using analytics tools and setting up analytics reports to measure performances of digital marketing campaigns
  • Understand how social media insights can help you measure the effectiveness of your marketing activities in generating sales on your selected social media platforms
  • Understand social media insights terms such as engagement, reach, mentions, trends, inbound links etc.

Course Fees And Grants

S$299.60 per participant (Inc. GST)

 

SDF Subsidy for Company Sponsored Individuals: $2 per training hour. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMay-21Jun-21Jul-21Aug-21Sep-21Oct-21Nov-21Dec-21
Creative Microsoft Powerpoint Designs MasterclassTGS-2020503208Home Based Learning20-15-24-22-

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$299.60 per participant (Inc. GST)

 

SDF Subsidy for Company Sponsored Individuals: $2 per training hour. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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