Consumer behaviour analysis will be the first to indicate a shift in market trends. WHY? By conducting a consumer behaviour study, a company saves a lot of resources that might otherwise be allocated to produce a product or service that will be obsolete in the marketplace.
This course uses the Modern Consumer Decision Making Journey model to deepen your understanding of the behaviour, habits, and psychology behind the consumer decision-making process. In this course, you will also learn to use the nine-factor framework for research, data collection and analysis, and interpretation of critical consumer behaviour insights from research outcomes.
A blended learning approach is adopted to enhance your ability to use a customer behaviour analysis framework and devise parameters to identify customer characteristics essential to make informed decisions on changes in marketing activities.
At the end of this course, you should be able to:
You will be learning the following:
S$1296 per participant (Inc. GST)
SMEs Company Sponsored Singaporean/PR only: S$456 (Inc. GST).
Click here for more details on WSQ Funding.
Click here for UTAP Fundings
SDF Subsidy for Company Sponsored Individuals: WSQ Courses.
Applicants may use SkillsFuture Credit for this course
Absentees will be charged the full course fee.
For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.