ASK Training

Course Description

Consumer behaviour analysis will be the first to indicate a shift in market trends. WHY? By conducting a consumer behaviour study, a company saves a lot of resources that might otherwise be allocated to produce a product or service that will be obsolete in the marketplace.

 

This course uses the Modern Consumer Decision Making Journey model to deepen your understanding of the behaviour, habits, and psychology behind the consumer decision-making process. In this course, you will also learn to use the nine-factor framework for research, data collection and analysis, and interpretation of critical consumer behaviour insights from research outcomes.

 

A blended learning approach is adopted to enhance your ability to use a customer behaviour analysis framework and devise parameters to identify customer characteristics essential to make informed decisions on changes in marketing activities.

Course Objectives

At the end of this course, you should be able to:

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Interpret the consumer purchasing journey.

Employ best practices for your content marketing management process

Determine multiple consumer profiles of the target consumers through consumer segmentation, including reviewing the characteristics and cultural aspects of target customers.

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Use the nine-factor framework to develop a research plan consisting of data collection, analysis, and interpretation of critical consumer behaviour insights from research outcomes.

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Interpret the consumer purchasing journey.

Employ best practices for your content marketing management process

Determine multiple consumer profiles of the target consumers through consumer segmentation, including reviewing the characteristics and cultural aspects of target customers.

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Use the nine-factor framework to develop a research plan consisting of data collection, analysis, and interpretation of critical consumer behaviour insights from research outcomes.

Course Outline

You will be learning the following:

  • You will learn the concepts of the customer purchasing journey, including the interpretation of the Modern Consumer Decision Making Journey model.
  • You will learn to review and determine multiple consumer profiles of the target consumers through consumer segmentation, including the characteristics and cultural aspects of the targeted consumers.
  • You will learn the various types of applied behaviour analysis and use the nine-factor framework for data collection and analysis, including providing key consumer behaviour insights based on research outcomes.
  • You will learn to develop a research plan, including reviewing various research standards of excellence and best practices.
  • You will learn the importance of the application of CIAM.

Course Fees And Grants

S$1296 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: S$456 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueDec-22Jan-23Feb-23Mar-23Apr-23May-23Jun-23
An Analysis on the Modern Consumer BehaviourTGS-2022014181JTC SummitComing soon in Feb

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

Our Corporate Partners

What Our Students Say

COURSE FEES AND GRANTS

S$1296 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: S$456 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

SDF Subsidy for Company Sponsored Individuals: WSQ Courses.

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRP Portal, you are strongly encouraged to use this platform for registration.

Browse Courses

Learning Paths

Master Microsoft Office

Master Microsoft Office

Become a Web Designer

Become a Web Designer

Become a Digital Marketer

Become a Digital Marketer

Become a Video Producer

Become a Video Producer