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Course Description

Consumer behaviour analysis will be the first to indicate a shift in market trends. WHY? By conducting a consumer behaviour study, a company saves a lot of resources that might otherwise be allocated to produce a product or service that will be obsolete in the marketplace.

 

This course uses the Modern Consumer Decision Making Journey model to deepen your understanding of the behaviour, habits, and psychology behind the consumer decision-making process. In this course, you will also learn to use the nine-factor framework for research, data collection and analysis, and interpretation of critical consumer behaviour insights from research outcomes.

 

A blended learning approach is adopted to enhance your ability to use a customer behaviour analysis framework and devise parameters to identify customer characteristics essential to make informed decisions on changes in marketing activities.

Course Objectives

At the end of this course, you should be able to:

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Interpret the consumer purchasing journey.

Employ best practices for your content marketing management process

Determine multiple consumer profiles of the target consumers through consumer segmentation, including reviewing the characteristics and cultural aspects of target customers.

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Use the nine-factor framework to develop a research plan consisting of data collection, analysis, and interpretation of critical consumer behaviour insights from research outcomes.

Recognize the importance of customizing content pieces to their targeted audience to drive profitable customer actions

Interpret the consumer purchasing journey.

Employ best practices for your content marketing management process

Determine multiple consumer profiles of the target consumers through consumer segmentation, including reviewing the characteristics and cultural aspects of target customers.

Recognize how existing content can be repurposed into other shareable content types for multiple marketing platforms

Use the nine-factor framework to develop a research plan consisting of data collection, analysis, and interpretation of critical consumer behaviour insights from research outcomes.

Course Outline

You will be learning the following:

  • You will learn the concepts of the customer purchasing journey, including the interpretation of the Modern Consumer Decision Making Journey model.
  • You will learn to review and determine multiple consumer profiles of the target consumers through consumer segmentation, including the characteristics and cultural aspects of the targeted consumers.
  • You will learn the various types of applied behaviour analysis and use the nine-factor framework for data collection and analysis, including providing key consumer behaviour insights based on research outcomes.
  • You will learn to develop a research plan, including reviewing various research standards of excellence and best practices.
  • You will learn the importance of the application of CIAM.
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Course Fees And Grants

S$1296 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$456 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueMar-23Apr-23May-23Jun-23Jul-23Aug-23Sep-23
An Analysis on the Modern Consumer BehaviourTGS-2022014181JTC Summit--

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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This is the first time I attended home-based learning using zoom. Ms Zenn was attentive to my needs throughout those 2 days, making sure that I can see what the trainer was writing on the whiteboard and that I could hear the trainer clearly. When the instability of the hotel Wi-Fi led to connectivity issues throughout the course, Ms Zenn went the extra mile by using hotspot to stabilise the connections instead. Trainer, Kwan Liang was also attentive to my needs, making sure that I understood the topics. Even though I was the only participant doing home-based learning, they didn't let me feel that I'm being left out. I want to say a big thank you to ASK Training.
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I have attended numerous training and seminars. I must say that @ASK Training is one of the few which really impressed me. Recently attended 2 ICDL courses with them. It’s team shows strong dedication towards bringing quality training and services to its learners. Quick response from admin staff and an exceptional trainer who went the extra mile to give me additional exercises & coaching in areas which I required further clarifications, all beyond the training hours. It is rare to find such a kind, patient, and passionate trainer.
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I attended a full day leadership workshop based on the romance of the three-kingdom, on how we could apply the leadership style of each character in today’s context. I was impressed by how the trainer, Anson, was able to impart his deep understanding of the story to us in English. I highly recommend this course to all English speaking business leaders. This is the only chance to catch a glimpse of the story fully translated and spoken live in front of you. I’d say that ASK Training is not a conventional training company, but one who is innovative and genuinely wanting to impart knowledge.
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COURSE FEES AND GRANTS

S$1296 per participant (Inc. 8% GST)

 

SMEs Company Sponsored Singaporean/PR only: S$456 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

Applicants may use SkillsFuture Credit for this course

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

DOWNLOAD REGISTRATION FORM
apply online button REGISTER ONLINE
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