(16 Hrs) WSQ – Social Media Marketing
Have you always wondered which are the best social media channels to engage your potential customers, given the plethora of channels and your limited time and manpower to create content? Have you always wanted to grow your followers but struggle to create content that attracts more people to follow you? Or perhaps you want to know how strong your competitors are in social media marketing and what they are doing so that you can reference what they are doing and tweak it for your own purposes? WSQ – Social Media Marketing course has been designed as an introduction to social media marketing and will serve to answer all the questions you have above and more.
What You Will Learn
In our 2 -day ‘Social Media Marketing’ course, learners will first receive tips on how to create content for social media platforms that will effectively engage, educate and entertain their potential customers followed by a guided discussion on the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.
Next, learners will discuss the role of digital storytelling and SMART goals in social media marketing strategies and guided on how to conduct a social media audit on both their own and their competitors’ social media profiles. Learners will then go through a buyer personas creation exercise for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook and Instagram ads.
Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.
In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook. These skills will help learners to explore a career in digital marketing or to scale up their businesses.
Course Objectives – (16 Hrs) WSQ – Social Media Marketing
At the end of this 2-day course, you will be able to:
- Recognize the different channels available in the digital marketing arena to distribute your content
- Create SMART goals that are measurable and attainable with your budget and stipulated time frame
- Create target personas to identify preferences that will help you decide on the type of content to deliver to your potential customers
- Craft out your content strategy to capture the attention of your potential customers
- Create content suitable for Facebook
- Evaluate the Return on Investment (ROI) of your content marketing efforts and effectiveness of your social media campaigns to facilitate the iteration of the content strategy and creation
Participants are encouraged to attend our suite of digital marketing courses such as Developing Integrated Digital Marketing Strategy, Content Marketing Strategy, Search Engine Optimization, Digital Advertising, and Digital Marketing Analytics to get a more holistic and in-depth perspective on how to develop an integrated digital marketing strategy, create enticing copy, drive free and paid traffic to your websites and track the performances of your digital marketing campaigns.