(16 Hrs) WSQ – Social Media Marketing New

Course Code: CRS-Q-0040963-ICT

WSQ – Social Media Marketing course has been designed as an introduction to social media marketing. Firstly, learners will learn strategies on how to create content for social media platforms that will effectively engage, educate and entertain their followers.

 

Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn and Twitter.

 

Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social media profiles.

 

Fourthly, learners will try creating buyer personas for their organizations and given tips on the best practices of social media content posting, with emphasis on content for Facebook ads.

 

Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI so that they will know what content needs to be improved on for future social media campaigns.

 

(16 Hrs) WSQ – Social Media Marketing

 

In conclusion, this course serves to equip learners with the ability to make informed decisions in the posting of engaging content on social media platforms such as Instagram and Facebook.

 

These skills will help learners to explore a career in digital marketing or to scale up their businesses.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueAug-20Sep-20Oct-20Nov-20Dec-20
    (16 Hrs) WSQ – Social Media Marketing

    Home Based Learning

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    September 2015

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  • Exploring The Fundamentals Of Content Delivery Channels

    • Fundamentals of digital marketing media channels
    • Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram
    • Importance of digital storytelling
    • Deep dive into Instagram features
    • Social media channel selection
    • Modes of content distribution

    Setting Measurable Marketing Goals And Objectives

    • Creating SMART marketing goals
    • Devising marketing strategy
    • Conducting social media audit
    • Planning marketing budget and resources required for content creation work
    • Conducting competitor research

    Content Requirements For Potential Customers

    • Creating buyer persona
    • Customer segmentation

    Creating Content To Gain Awareness Of Potential Customers And Retaining Them

    • Creating content that matches customer journey
    • Posting Frequency
    • Calendaring for social media posts

    Facebook Campaign Objective And Content Planning

    • Introduction to FB Campaign Manager structure
    • Facebook ad formats
    • Facebook ad posting best practices
    • Setting up Facebook Manager
    • Setting up Facebook page
    • Setting up campaign objective, budget, and campaign duration

    Measurement of your content ROI and effectiveness

    • Analyzing a key performance metrics for social media budget optimization
    • Calculating social media Return On Investment (ROI)
    • Analyzing a Facebook campaign report
  • This course is designed for the following audience groups:

    (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;

    (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;

    (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

Apply Online - WSQ

(16 Hrs) WSQ – Social Media Marketing (CRS-Q-0040963-ICT)


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