(16 Hrs) WSQ – Search Engine Optimization
Have you always wondered how websites get to rank on the top of the Search Engine Results Pages (SERP) of Google? Or why your websites’ rankings on Google suffer steep declines out of the blue and fluctuate ever now and then? In our 16hrs WSQ Search Engine Optimization course, we will reveal the answers to you starting from an introduction to search engine optimization to allow you to recognize the key differences between SEO and SEM and grasp key SEO working terminology, so that you can effectively manage Google SEO projects.
In this 2-days ‘WSQ – Search Engine Optimization’ course, you will be guided on how to evaluate your customers’ search intent and discover potential keywords for ranking to effectively optimize web content that will increase your website’s visibility to your targeted audiences online. Next, you will be given a demonstration on the methods to perform On-site and Off-site SEO audits and make the necessary SEO friendly adjustments to rank high on Google and get a chance to review your own websites with these methods.
In addition, you will also be taught how to evaluate the competitive SEO landscape to rank potential keywords and how to employ link building strategies to increase the number of back links to your websites to improve your ranking on Google. Finally, you will have the opportunity to get some hands-on practice on tools such as Google Analytics to gather data for the design and execution of optimization plans for your websites.
Course Objectives – WSQ – Search Engine Optimization
At the end of this course, you will be able to:
- Gain requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating SEO plans
- Conduct site audits with free or paid software online
- Build links to your websites
- Use analytics tools to further optimize your websites for sales conversions in accordance to organizational business goals and objectives.
- Explore a career in digital marketing
- Scale up their businesses
Participants are encouraged to attend our suite of digital marketing courses such as Developing Integrated Digital Marketing Strategy, Content Marketing Strategy, Digital Advertising, Social Media Marketing and Digital Marketing Analytics to get a more holistic and in-depth perspective on how to develop an integrated digital marketing strategy, create enticing copy, drive free and paid traffic to your websites and track the performances of your digital marketing campaigns.