(16 Hrs) WSQ – Digital Marketing Analytics New

Course Code: CRS-Q-0041101-ICT

This course has been designed as an introduction to digital marketing analytics where learners will be guided to recognize the importance of data insights in aiding marketing teams to make informed decisions in the planning of marketing budgets, i.e. to identify performing campaigns for replication and non-performing ones for termination or improvement to cut unnecessary losses.

 

Learners will first be introduced to the latest digital marketing analytics trends in the industry and guided on the process to analyze their existing customers and potential target audiences for their businesses. Next, learners will be taught how to conduct an audit on their competitor’s websites and to recognize the key metrics to track and optimize for various digital platforms. Learners will then set up their individual Google Analytics (GA) accounts and learn how to interpret key GA reports and attribute various ads to overall campaign performances to measure the Return on Investment (ROI) for each ad in their campaigns. Finally, learners will be guided on how to create customized digital marketing reports for reporting to senior management.

(16 Hrs) WSQ – Digital Marketing Analytics

The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to formulate insightful digital analytics reports that will support the senior management in their efforts to optimize digital marketing strategies for their companies. These skills will also help our learners to explore a career in digital marketing or to scale up their businesses.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueAug-20Sep-20Oct-20Nov-20Dec-20
    (16 Hrs) WSQ – Digital Marketing Analytics

    Home Based Learning

    26-2715-1614-1518-1917-18

    September 2015

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  • Introduction to Digital Marketing Analytics

    • Fundamentals of digital marketing analytics
    • Benefits of digital marketing analytics for businesses
    • Existing and new digital analytics trends

    Digital Analytics for Business Owners and Marketers

    • Researching on target audience for your business
    • Customer segmentation
    • Analyzing traits, goals, frustrations of your buyer persona

    Understanding the Key Metrics to Track for Digital Marketing

    • Metrics to track for website
    • Metrics to track for social media
    • Metrics to track for Google search marketing

    Introduction to Digital Data Optimization

    • Conducting keyword research with Google Keyword Planner
    • Analyzing historical data of selected keywords

    Digital Optimization and ROI Measurement for Businesses

    • Defining marketing campaign objectives based on SMART business goals
    • Crafting a marketing roadmap
    • Analyzing the pros and cons of various marketing platforms

    Setting Up Google Analytics

    • Setting up Google Analytics account
    • Submitting sitemap to Google Search console
    • Linking Google Ads with Google Analytics account
    • Adding Google Analytics tracking code to websites
    • Creating goals in Google Analytics to track conversions
    • UTM tagging to track traffic

    Interpreting Google Analytics Reports

    • Analyzing key Google Analytics reports to optimize marketing budget

    Forming Data Insights and Crafting your Digital Marketing Report for Senior Management

    • Key metrics and data insights to include in a report
    • Creating customized reports for senior management
  • This course is designed for the following audience groups:

    (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;

    (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;

    (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

Apply Online - WSQ

(16 Hrs) WSQ – Digital Marketing Analytics (CRS-Q-0041101-ICT)


All registration should be submitted at least 1 week before course commencement. Please call us directly to check on the class status.

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