This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative, which increases the chances of the ads being clicked on and the likelihood of a profitable transaction.
Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions. Outcomes include being able to formulate digital advertising strategies, execute digital ads on various marketing media such as Google and Facebook, and optimize the performance of ads in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.