(16 Hrs) WSQ – Digital Advertising New

Course Code: CRS-Q-0040745-ICT

This course has been designed as an introduction to digital advertising where learners will be guided to recognize the importance of having a dynamically crafted digital ad creative to increase the chances of the ads being clicked on and reaching a satisfying conclusion with a profitable transaction.

 

Learners will first be given an overview of the role that digital advertising plays in the overall digital marketing strategy, followed by a quick revision of creating buyer personas and mapping out buying journeys and sales funnels. After formulating their digital advertising strategies, they will be guided on the creation of Google ads with online tools and Facebook ads using the Facebook platform. Finally, learners will learn how to develop a tracking and optimization plan to achieve better ROI for future ad campaigns.

(16 Hrs) WSQ – Digital Advertising

The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in formulating digital advertising strategies, executing a range of digital ads on various marketing media such as Google and Facebook and in managing the performance of the ads by tracking and optimizing them in accordance to organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueJuly-20Aug-20Sep-20
    (16 Hrs) WSQ – Digital Advertising

    Home Based Learning

    08-09--

    September 2015

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  • Introduction To Digital Advertising

    • Concept of digital marketing
    • Function of digital advertising
    • Creating SMART marketing goals
    • Online and Offline advertising
    • Digital advertising platforms
    • Types of digital ads

    Understanding Your Customer Journey

    • Creating buyer personas
    • Mapping buying journeys
    • Developing a communication plan
    • Mapping out digital touchpoints
    • Creating assets for digital touchpoints
    • Landing page: the last critical mile

    Formulating Your Digital Advertising Strategy

    • Identify, align, and prioritize goals
    • KPI measuring plan
    • Developing a media buying plan
    • Formulating an ad spend budget

    Creating Your Google Search Ad

    • Ad structure and budget
    • Devising bid strategy
    • Selecting ad groups and finding keywords
    • Types of Extension
    • Google Ad Metrics

    Creating Your FB Retargeting Ad

    • Deciding on campaign goals
    • Facebook account structure
    • Types of campaign
    • Audience targeting
    • Facebook Ad metrics
    • Importance of UTM tracking

    Develop a Tracking and Optimization Plan

    • Analyzing a Google Ads report
    • Analyzing a Facebook campaign report
    • Analyzing multi-channel report for optimization
    • Tracking and integrating offline campaigns
  • This course is designed for the following audience groups:

    (1) corporate marketers who are familiar with traditional marketing channels but would need to upgrade themselves for the digital world;

    (2) young and tech savvy digital native marketers who are looking to build upon their basic knowledge on digital marketing to better engage their customers via digital marketing platforms;

    (3) professionals and small enterprise owners who are seeking to leverage on digital marketing strategies to increase the public’s awareness of their products and services.

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

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(16 Hrs) WSQ – Digital Advertising (CRS-Q-0040745-ICT)


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