(16 Hrs) WSQ – Content Marketing Strategy New

Course Code: CRS-Q-0040553-ICT

(16 Hrs) WSQ – Content Marketing Strategy

This course has been designed to emphasize to learners the importance of content marketing and customizing content pieces to targeted audiences. When done right, these marketing efforts will build the online following of a brand on marketing platforms and eventually result in profitable customer actions.

Learners will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. They will also learn about the key ingredients of good copywriting to create compelling posts and how to appropriately sequence these posts with industry recognized marketing tools. Learners will be advised on the best practices to facilitate a seamless content marketing management process and be given tips on repurposing existing content into other shareable content types for various marketing platforms.

(16 Hrs) WSQ - Content Marketing Strategy
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in curating and scheduling relevant content on multiple marketing channels for their targeted buyer personas. This will then allow them to appropriately manage cost effective content marketing campaigns that align with organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.

  • Course Dates and Venue

    Course Duration: 2 days (16 hours) 9am – 6pm

    CourseVenueAug-20Sep-20Oct-20Nov-20Dec-20
    (16 Hrs) WSQ - Content Marketing Strategy

    Home Based Learning

    17-1801-0205-06
    15-16
    19-20
    23-24
    07-08
    10-11

    September 2015

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  • Content Marketing Objectives
    • Concept of content marketing
    • Benefits of content marketing
    • Determining focus of content piece
    • Setting SMART content marketing goals & objectives
    • Choosing your content marketing platform
    • Using content to build and maintain following on social media
    Content Marketing Trends
    • Content marketing best practices
    • Emerging trends in content marketing delivery

    Pre – Content Marketing (Planning)
    • Creating buyer personas
    • Generating content to engage buyer personas
    • Types of content to post
    • How often to post
    • Content marketing life cycle
    • Managing a content marketing schedule
    During – Content Marketing (Writing)
    • Aligning content with business goals
    • Key elements of enticing and compelling copy
    Post – Content Marketing (Editing)
    • Structuring and sequencing posts
    • Automating delivery of posts to targeted buyer personas

  • Prerequisites: Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
    Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login. Should participants choose not to bring their personal laptops, @ASK Training will provide each participant with a laptop for the duration of the course.

    Participants need to have basic computer knowledge to navigate the Internet for research purposes and basic Microsoft Word and Excel skills.
    Participants are highly encouraged to bring their personal laptops so that recommended marketing tools and their respective passwords can be saved on their own laptops to make it more convenient for the next login. Should participants choose not to bring their personal laptops, @ASK Training will provide each participant with a laptop for the duration of the course.

Fees and Grants

$1057.16 per participant (Inc. GST)

SMEs Company Sponsored Singaporean/PR only: $257.16 (Inc. GST).

Click here for more details on Grant.

Click here for UTAP Fundings

SDF subsidy: WSQ Courses. For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

Applicants may use SkillsFuture Credit for this course

Apply Online - WSQ

(16 Hrs) WSQ – Content Marketing Strategy (CRS-Q-0040553-ICT)


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