(16 Hrs) WSQ – Content Marketing Strategy
This course has been designed to emphasize to learners the importance of content marketing and customizing content pieces to targeted audiences. When done right, these marketing efforts will build the online following of a brand on marketing platforms and eventually result in profitable customer actions.
Learners will be taught how to create a mind map of the needs and wants of targeted buyer personas to facilitate the curation and scheduling of various content posts aimed at increasing engagement with these personas. They will also learn about the key ingredients of good copywriting to create compelling posts and how to appropriately sequence these posts with industry recognized marketing tools. Learners will be advised on the best practices to facilitate a seamless content marketing management process and be given tips on repurposing existing content into other shareable content types for various marketing platforms.
The main objective is to equip learners with the requisite digital marketing knowledge, skills, and attitudes to make informed decisions in curating and scheduling relevant content on multiple marketing channels for their targeted buyer personas. This will then allow them to appropriately manage cost effective content marketing campaigns that align with organizational business goals and objectives. These skills will help our learners to explore a career in digital marketing or to scale up their businesses.