ASK Training

Course Description

Have you ever wondered what is involved in the digital marketing process when you hear our government’s call to ‘Go Digital’? Or perhaps you are thinking why the need to develop a digital marketing strategy when your current traditional marketing plan works well? Maybe you have already wanted to try out digital marketing, did some research online but feel too overwhelmed and unsure of where to start?

 

This course is designed to you a deeper inquiry into the world of digital marketing. We will touch on the latest digital marketing techniques such as content marketing, digital advertising, social media marketing and digital marketing analytics.

 

In our 2 -day ‘Developing Integrated Digital Marketing Strategy’ course, you will gain a comprehensive understanding of the concept of digital marketing, the relevant digital marketing channels, the latest digital marketing trends and the various marketing strategies that can be applied for B2B and B2C marketing situations.

 

You will have hands on practice in the setting of marketing objectives and will be able to judiciously select the marketing strategies that best suit your needs, and be taught how to create a plan to guide your marketing campaign implementation and monitor key performance metrics to evaluate the effectiveness of your digital marketing campaigns and overall marketing strategy.

Course Objectives

At the end of this course, you should be able to:

Set appropriate digital marketing goals for your company or personal projects

Set appropriate digital marketing goals for your company or personal projects

Identify the pros and cons of adopting various emerging marketing trends for your company or business

Identify the pros and cons of adopting various emerging marketing trends for your company or business

Recognize the key metrics used to track performances of digital marketing campaigns to be able to propose marketing budgets to your senior management

Recognize the key metrics used to track performances of digital marketing campaigns to be able to propose marketing budgets to your senior management

Recognize the appropriate digital marketing strategies to adopt for various stages of customer readiness to purchase your products and services

Recognize the appropriate digital marketing strategies to adopt for various stages of customer readiness to purchase your products and services

Distinguish between the pros and cons of online and offline marketing approaches and integrate the approaches to suit your own companies or projects

Distinguish between the pros and cons of online and offline marketing approaches and integrate the approaches to suit your own companies or projects

Evaluate digital marketing campaign performances with appropriate analytics tools and reports with the aim to refine marketing strategies for better ROI on your ad spend

Evaluate digital marketing campaign performances with appropriate analytics tools and reports with the aim to refine marketing strategies for better ROI on your ad spend

Set appropriate digital marketing goals for your company or personal projects

Set appropriate digital marketing goals for your company or personal projects

Identify the pros and cons of adopting various emerging marketing trends for your company or business

Identify the pros and cons of adopting various emerging marketing trends for your company or business

Recognize the key metrics used to track performances of digital marketing campaigns to be able to propose marketing budgets to your senior management

Recognize the key metrics used to track performances of digital marketing campaigns to be able to propose marketing budgets to your senior management

Recognize the appropriate digital marketing strategies to adopt for various stages of customer readiness to purchase your products and services

Recognize the appropriate digital marketing strategies to adopt for various stages of customer readiness to purchase your products and services

Distinguish between the pros and cons of online and offline marketing approaches and integrate the approaches to suit your own companies or projects

Distinguish between the pros and cons of online and offline marketing approaches and integrate the approaches to suit your own companies or projects

Evaluate digital marketing campaign performances with appropriate analytics tools and reports with the aim to refine marketing strategies for better ROI on your ad spend

Evaluate digital marketing campaign performances with appropriate analytics tools and reports with the aim to refine marketing strategies for better ROI on your ad spend

Course Outline

You will be learning the following:

Setting Organizational Marketing Objectives

Mechanics of an Integrated Marketing Communications Structure

Using New Marketing Channels to Achieve the Business’s Marketing Objectives

Understanding New Trends and Methodologies

Evaluating Marketing Performance for Enhanced Results

Integrating Online and Offline Marketing Channels

Course Fees And Grants

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

Course Schedule

CourseCodeVenueOct-21Nov-21Dec-21Jan-22Feb-22Mar-22
(18 Hrs) WSQ - Developing Integrated Digital Marketing StrategyTGS-2019504918JTC Summit07-0825-2609-10-10-1101-02
TGS-2019504918Mountbatten Square04-05--
TGS-2020513836
Home Based Learning04-0522-2301-0217-1824-2517-18

Registration

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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COURSE FEES AND GRANTS

S$1057.16 per participant (Inc. GST)

 

SMEs Company Sponsored Singaporean/PR only: S$167.96 (Inc. GST).

 

Click here for more details on WSQ Funding.

 

Click here for UTAP Fundings

 

For more information on SDF, please refer to www.skillsconnect.gov.sg > Funding Mechanism.

 

Applicants may use SkillsFuture Credit for this course

 

SKILLSFUTURE CREDIT
> Check your account

Absentees will be charged the full course fee.

REGISTRATION

For Organisations on HRMS Learning Hub, you are strongly encouraged to use this platform for registration.

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